{"id":97,"date":"2026-04-26T02:59:08","date_gmt":"2026-04-26T02:59:08","guid":{"rendered":"https:\/\/bufajans.com.tr\/?p=97"},"modified":"2026-04-26T03:01:18","modified_gmt":"2026-04-26T03:01:18","slug":"instagram-reklam-fiyatlari","status":"publish","type":"post","link":"https:\/\/bufajans.com.tr\/index.php\/2026\/04\/26\/instagram-reklam-fiyatlari\/","title":{"rendered":"Instagram Reklam Fiyatlar\u0131"},"content":{"rendered":"\n

Instagram Reklam Fiyatlar\u0131 2026: T\u00fcrkiye ve Global Benchmarklar<\/h1>\n\n\n\n

Instagram, Meta’n\u0131n en g\u00fc\u00e7l\u00fc reklam platformlar\u0131ndan biri olup, \u00f6zellikle g\u00f6rsel odakl\u0131 markalar, e-ticaret i\u015fletmeleri ve gen\u00e7 kitleye ula\u015fmak isteyenler i\u00e7in vazge\u00e7ilmez bir kanal. 2026 y\u0131l\u0131nda Instagram reklam maliyetleri, a\u00e7\u0131k art\u0131rma sistemi<\/strong>, rekabet d\u00fczeyi<\/strong> ve reklam kalitesi<\/strong> gibi fakt\u00f6rlere g\u00f6re dinamik olarak de\u011fi\u015fiyor .<\/p>\n\n\n\n

\n\n\n\n

Instagram Reklam Fiyatlar\u0131: Temel Metrikler (2026)<\/h2>\n\n\n\n

Global Ortalamalar<\/h3>\n\n\n\n
Metrik<\/th>Instagram Feed<\/th>Instagram Stories<\/th>Instagram Reels<\/th><\/tr><\/thead>
CPC (T\u0131klama Ba\u015f\u0131na)<\/strong><\/td>$3,35<\/td>$1,83<\/td>$1,50 \u2013 $2,20<\/td><\/tr>
CPM (Bin G\u00f6sterim)<\/strong><\/td>$7,68<\/td>$6,25<\/td>$5,80 \u2013 $8,00<\/td><\/tr>
CTR<\/strong><\/td>~%1,2<\/td>~%1,8<\/td>~%2,5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

T\u00fcrkiye Ortalamalar\u0131 (2026)<\/h3>\n\n\n\n
Metrik<\/th>D\u00fc\u015f\u00fck<\/th>Ortalama<\/th>Y\u00fcksek<\/th><\/tr><\/thead>
CPM (Bin G\u00f6sterim)<\/strong><\/td>15 TL<\/td>35\u201360 TL<\/td>120+ TL<\/td><\/tr>
CPC (T\u0131klama Ba\u015f\u0131na)<\/strong><\/td>3 TL<\/td>8\u201320 TL<\/td>50+ TL<\/td><\/tr>
CPL (Lead Ba\u015f\u0131na)<\/strong><\/td>50 TL<\/td>150\u2013400 TL<\/td>1000+ TL<\/td><\/tr>
CPA (Etkile\u015fim\/D\u00f6n\u00fc\u015f\u00fcm)<\/strong><\/td>3\u201325 USD<\/td>\u2014<\/td>\u2014<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n

\u00d6nemli:<\/strong> T\u00fcrkiye’de CPM ortalamas\u0131 yakla\u015f\u0131k 260 TL<\/strong> (2025 verisi, ~$7-8) olarak raporlanm\u0131\u015ft\u0131r . Ancak 2026’n\u0131n ilk \u00e7eyre\u011finde bu rakam 35-60 TL<\/strong> aral\u0131\u011f\u0131na gerilemi\u015f olabilir .<\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n

Reklam Formatlar\u0131na G\u00f6re Maliyet Farkl\u0131l\u0131klar\u0131<\/h2>\n\n\n\n

Instagram Stories Reklamlar\u0131<\/h3>\n\n\n\n
\"Instagram<\/figure>\n\n\n\n

Stories, tam ekran dikey formatta sunulan ve 15 saniyeye kadar<\/strong> uzayan reklamlard\u0131r.<\/p>\n\n\n\n

Metrik<\/th>De\u011fer<\/th><\/tr><\/thead>
CPM<\/td>20\u201355 TL<\/td><\/tr>
CPC<\/td>5\u201318 TL<\/td><\/tr>
Avantaj:<\/strong><\/td>Y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fck, tam ekran deneyim, swipe-up aksiyonu<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

En uygun kullan\u0131m:<\/strong> Kampanya duyurular\u0131, aciliyet hissi (saya\u00e7 efekti), mobil uygulama indirme<\/p>\n\n\n\n

Instagram Reels Reklamlar\u0131<\/h3>\n\n\n\n

Reels, platformun en h\u0131zl\u0131 b\u00fcy\u00fcyen format\u0131d\u0131r. Meta, Reels reklamlar\u0131na algoritmik avantaj tan\u0131maya devam ediyor .<\/p>\n\n\n\n

Metrik<\/th>De\u011fer<\/th><\/tr><\/thead>
CPM<\/td>18\u201350 TL<\/td><\/tr>
CPC<\/td>4\u201315 TL<\/td><\/tr>
Avantaj:<\/strong><\/td>D\u00fc\u015f\u00fck maliyet, y\u00fcksek etkile\u015fim, viral potansiyel<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

En uygun kullan\u0131m:<\/strong> \u00dcr\u00fcn tan\u0131t\u0131m\u0131\/demo, e\u011flence odakl\u0131 marka i\u00e7erikleri, influencer i\u015f birlikleri<\/p>\n\n\n\n

Instagram Feed (Ana Sayfa) Reklamlar\u0131<\/h3>\n\n\n\n

Klasik feed reklamlar\u0131, foto\u011fraf veya video format\u0131nda kullan\u0131c\u0131n\u0131n ana sayfas\u0131nda g\u00f6r\u00fcn\u00fcr.<\/p>\n\n\n\n

Metrik<\/th>De\u011fer<\/th><\/tr><\/thead>
CPM<\/td>30\u201370 TL<\/td><\/tr>
CPC<\/td>8\u201325 TL<\/td><\/tr>
Avantaj:<\/strong><\/td>G\u00fc\u00e7l\u00fc g\u00f6rsel alan, detayl\u0131 a\u00e7\u0131klama metni<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

En uygun kullan\u0131m:<\/strong> \u00dcr\u00fcn lansman\u0131, marka hikayeleri, detayl\u0131 hizmet tan\u0131t\u0131mlar\u0131<\/p>\n\n\n\n

Carousel Reklamlar\u0131<\/h3>\n\n\n\n

Birden fazla g\u00f6rsel\/video i\u00e7eren kayd\u0131r\u0131labilir reklamlar.<\/p>\n\n\n\n

Metrik<\/th>De\u011fer<\/th><\/tr><\/thead>
CPM<\/td>25\u201365 TL<\/td><\/tr>
CPC<\/td>6\u201320 TL<\/td><\/tr>
Avantaj:<\/strong><\/td>Birden fazla \u00fcr\u00fcn\/\u00f6zellik g\u00f6sterimi, y\u00fcksek etkile\u015fim<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

En uygun kullan\u0131m:<\/strong> E-ticaret kataloglar\u0131, ad\u0131m ad\u0131m s\u00fcre\u00e7 anlat\u0131m\u0131, \u00f6nce-sonra g\u00f6rselleri<\/p>\n\n\n\n

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Sekt\u00f6re G\u00f6re Maliyet Farkl\u0131l\u0131klar\u0131<\/h2>\n\n\n\n
Sekt\u00f6r<\/th>CPM Aral\u0131\u011f\u0131<\/th>CPC Aral\u0131\u011f\u0131<\/th>Not<\/th><\/tr><\/thead>
Finans & Sigorta<\/strong><\/td>60\u2013120 TL<\/td>30\u201380 TL<\/td>En y\u00fcksek rekabet<\/td><\/tr>
Sa\u011fl\u0131k Turizmi<\/strong><\/td>50\u2013100 TL<\/td>25\u201370 TL<\/td>CPL 300\u20131.000 TL<\/td><\/tr>
Gayrimenkul<\/strong><\/td>40\u201390 TL<\/td>20\u201360 TL<\/td>CPL 200\u2013600 TL<\/td><\/tr>
Hukuk Hizmetleri<\/strong><\/td>40\u201380 TL<\/td>25\u201370 TL<\/td>Y\u00fcksek karar bedeli<\/td><\/tr>
E-ticaret<\/strong><\/td>25\u201360 TL<\/td>8\u201325 TL<\/td>ROAS hedefi 3-6<\/td><\/tr>
E\u011fitim<\/strong><\/td>20\u201350 TL<\/td>10\u201330 TL<\/td>CPL 80\u2013250 TL<\/td><\/tr>
G\u0131da & Restoran<\/strong><\/td>15\u201340 TL<\/td>5\u201315 TL<\/td>Yerel i\u015fletmeler i\u00e7in uygun<\/td><\/tr>
Elektronik<\/strong><\/td>50\u2013100 TL<\/td>15\u201340 TL<\/td>Y\u00fcksek rekabet<\/td><\/tr>
G\u00fczellik & Estetik<\/strong><\/td>30\u201370 TL<\/td>12\u201335 TL<\/td>CPL 100\u2013300 TL<\/td><\/tr>
Yerel Hizmetler<\/strong><\/td>12\u201330 TL<\/td>3\u201310 TL<\/td>En d\u00fc\u015f\u00fck maliyet<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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Instagram Reklam Fiyatlar\u0131n\u0131 Etkileyen Fakt\u00f6rler<\/h2>\n\n\n\n

1. A\u00e7\u0131k Art\u0131rma Modeli (Auction)<\/h3>\n\n\n\n

Instagram reklam \u00fccretleri tamamen a\u00e7\u0131k art\u0131rma sistemiyle belirlenir. Toplam De\u011fer = Teklif \u00d7 Kalite Puan\u0131<\/strong>. Y\u00fcksek kalite puan\u0131na sahip reklamlar, daha d\u00fc\u015f\u00fck maliyetle \u00f6n s\u0131ralara \u00e7\u0131kar .<\/p>\n\n\n\n

2. Hedef Kitle Demografisi<\/h3>\n\n\n\n
Fakt\u00f6r<\/th>Etki<\/th><\/tr><\/thead>
Ya\u015f<\/strong><\/td>18-24 ve 25-34 ya\u015f en pahal\u0131 gruplar<\/td><\/tr>
Cinsiyet<\/strong><\/td>Kad\u0131nlara y\u00f6nelik reklamlar genellikle daha maliyetli<\/td><\/tr>
Konum<\/strong><\/td>B\u00fcy\u00fck \u015fehirler (\u0130stanbul, Ankara, \u0130zmir) daha y\u00fcksek CPC<\/td><\/tr>
Cihaz<\/strong><\/td>iOS kullan\u0131c\u0131lar\u0131 Android’e g\u00f6re %20-30 daha pahal\u0131<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

3. Zamanlama ve Mevsimsel Etkiler<\/h3>\n\n\n\n
    \n
  • Q4 (Ekim-Aral\u0131k):<\/strong> Black Friday ve y\u0131lba\u015f\u0131 nedeniyle CPM’de %18 art\u0131\u015f<\/strong><\/li>\n\n\n\n
  • Hafta sonlar\u0131 ve ak\u015fam saatleri:<\/strong> En y\u00fcksek rekabet, en y\u00fcksek maliyet<\/li>\n\n\n\n
  • Ocak-Mart:<\/strong> En d\u00fc\u015f\u00fck CPM d\u00f6nemi<\/li>\n<\/ul>\n\n\n\n

    4. Reklam Kalitesi ve Alaka D\u00fczeyi<\/h3>\n\n\n\n
      \n
    • Y\u00fcksek etkile\u015fim (be\u011feni, yorum, kaydetme) \u2192 D\u00fc\u015f\u00fck maliyet<\/li>\n\n\n\n
    • Reklam\u0131n kapat\u0131lmas\u0131\/engellenmesi \u2192 Y\u00fcksek maliyet<\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      B\u00fct\u00e7e ve Teklif Stratejisi<\/h2>\n\n\n\n

      Minimum B\u00fct\u00e7e \u00d6nerileri<\/h3>\n\n\n\n
      Kampanya T\u00fcr\u00fc<\/th>G\u00fcnl\u00fck Minimum<\/th>Ayl\u0131k \u00d6neri<\/th><\/tr><\/thead>
      Test kampanyas\u0131<\/td>160 TL (~$5)<\/td>5.000 TL<\/td><\/tr>
      S\u00fcrekli marka bilinirli\u011fi<\/td>300 TL+<\/td>10.000 TL<\/td><\/tr>
      D\u00f6n\u00fc\u015f\u00fcm\/sat\u0131\u015f odakl\u0131<\/td>500 TL+<\/td>15.000 TL<\/td><\/tr>
      E-ticaret (orta \u00f6l\u00e7ek)<\/td>1.000 TL+<\/td>30.000 TL<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Teklif T\u00fcrleri<\/h3>\n\n\n\n
      T\u00fcr<\/th>A\u00e7\u0131klama<\/th>En \u0130yi Kullan\u0131m<\/th><\/tr><\/thead>
      TBM (CPC)<\/strong><\/td>T\u0131klama ba\u015f\u0131na maliyet<\/td>Trafik, web sitesi ziyareti<\/td><\/tr>
      BGBM (CPM)<\/strong><\/td>Bin g\u00f6sterim ba\u015f\u0131na maliyet<\/td>Marka bilinirli\u011fi<\/td><\/tr>
      CPA<\/strong><\/td>Eylem ba\u015f\u0131na maliyet<\/td>Sat\u0131\u015f, lead, uygulama indirme<\/td><\/tr>
      Otomatik Teklif<\/strong><\/td>Meta’n\u0131n optimize etmesi<\/td>Yeni kampanyalar i\u00e7in \u00f6nerilir<\/td><\/tr>
      Manuel Teklif<\/strong><\/td>Belirli maliyet hedefi<\/td>Veri oturduktan sonra<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
      \n\n\n\n

      Instagram vs Di\u011fer Platformlar Maliyet Kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/h2>\n\n\n\n
      Platform<\/th>Ortalama CPM<\/th>Ortalama CPC<\/th>Not<\/th><\/tr><\/thead>
      Instagram<\/strong><\/td>35\u201360 TL<\/td>8\u201320 TL<\/td>En y\u00fcksek etkile\u015fim<\/td><\/tr>
      Facebook<\/strong><\/td>20\u201340 TL<\/td>5\u201315 TL<\/td>Daha geni\u015f kitle<\/td><\/tr>
      TikTok<\/strong><\/td>~200 TL<\/td>~5\u201312 TL<\/td>Daha d\u00fc\u015f\u00fck CPM, gen\u00e7 kitle<\/td><\/tr>
      Google Ads<\/strong><\/td>40\u201380 TL<\/td>15\u201330 TL<\/td>Arama odakl\u0131, y\u00fcksek niyet<\/td><\/tr>
      LinkedIn<\/strong><\/td>150\u2013300 TL<\/td>50\u2013150 TL<\/td>B2B odakl\u0131, en pahal\u0131<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
      \n

      Not:<\/strong> TikTok CPM Instagram’dan daha d\u00fc\u015f\u00fck olabilir ancak Instagram genellikle %20-25 daha y\u00fcksek ROAS<\/strong> sa\u011flar .<\/p>\n<\/blockquote>\n\n\n\n

      \n\n\n\n

      Maliyetleri D\u00fc\u015f\u00fcrme \u0130pu\u00e7lar\u0131<\/h2>\n\n\n\n
        \n
      1. Reels’e \u00d6ncelik Verin:<\/strong> 2026’da Reels CPM’i statik g\u00f6rsellerden %12 daha d\u00fc\u015f\u00fck<\/strong><\/li>\n\n\n\n
      2. Lookalike Kitleler:<\/strong> D\u00f6n\u00fc\u015fen kitle \u00fczerinden %1-3 benzer kitle olu\u015fturun<\/li>\n\n\n\n
      3. Geni\u015f Hedefleme:<\/strong> Dar hedefleme CPM’i art\u0131r\u0131r; geni\u015f kitle + algoritmik \u00f6\u011frenme daha ucuz<\/li>\n\n\n\n
      4. Video Kullan\u0131n:<\/strong> Video reklamlar genellikle statik g\u00f6rsellere g\u00f6re daha d\u00fc\u015f\u00fck CPM ve daha y\u00fcksek CTR sunar<\/li>\n\n\n\n
      5. A\/B Testi:<\/strong> S\u00fcrekli kreatif, ba\u015fl\u0131k ve CTA varyasyonlar\u0131 test edin<\/li>\n\n\n\n
      6. Landing Page Optimizasyonu:<\/strong> H\u0131zl\u0131, mobil uyumlu sayfalar d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131r\u0131r, b\u00f6ylece CPA d\u00fc\u015fer<\/li>\n<\/ol>\n\n\n\n
        \n\n\n\n

        Ajans Y\u00f6netim \u00dccretleri<\/h2>\n\n\n\n
        Hizmet<\/th>Fiyat Aral\u0131\u011f\u0131<\/th><\/tr><\/thead>
        Ayl\u0131k reklam y\u00f6netimi (ajans)<\/td>2.500 \u2013 15.000 TL<\/td><\/tr>
        Reklam b\u00fct\u00e7esinin y\u00fczdesi olarak<\/td>%10 \u2013 %20<\/td><\/tr>
        Kreatif tasar\u0131m (g\u00f6rsel\/video)<\/td>500 \u2013 5.000 TL\/adet<\/td><\/tr>
        Influencer i\u015f birli\u011fi y\u00f6netimi<\/td>5.000 \u2013 50.000 TL<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
        \n\n\n\n

        Sonu\u00e7: Instagram’da Reklam Vermeye De\u011fer Mi?<\/h2>\n\n\n\n
        Senaryo<\/th>\u00d6neri<\/th><\/tr><\/thead>
        E-ticaret (B2C)<\/strong><\/td>\u2705 Kesinlikle \u2013 en y\u00fcksek ROAS potansiyeli<\/td><\/tr>
        Gen\u00e7 kitle (18-34)<\/strong><\/td>\u2705 Instagram zorunlu kanal<\/td><\/tr>
        Marka bilinirli\u011fi<\/strong><\/td>\u2705 Reels ve Stories ile d\u00fc\u015f\u00fck CPM<\/td><\/tr>
        B2B Lead Generation<\/strong><\/td>\u26a0\ufe0f LinkedIn daha iyi, ancak denenebilir<\/td><\/tr>
        Yerel i\u015fletme<\/strong><\/td>\u2705 Hedefleme g\u00fc\u00e7l\u00fc, maliyet makul<\/td><\/tr>
        \u00c7ok k\u0131s\u0131tl\u0131 b\u00fct\u00e7e (<5.000 TL\/ay)<\/strong><\/td>\u26a0\ufe0f TikTok veya Facebook daha uygun<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

        Instagram, 2026’da h\u00e2l\u00e2 en y\u00fcksek etkile\u015fim oran\u0131<\/strong> ve en g\u00fc\u00e7l\u00fc sat\u0131\u015f hunisi<\/strong> sunan platformlardan biri. Ortalama 8-20 TL CPC<\/strong> ve 35-60 TL CPM<\/strong> ile rekabet\u00e7i olmas\u0131na ra\u011fmen, do\u011fru hedefleme ve kreatif stratejiyle ROAS 3-6<\/strong> aral\u0131\u011f\u0131nda ba\u015far\u0131l\u0131 sonu\u00e7lar elde etmek m\u00fcmk\u00fcn .<\/p>\n\n\n\n

        \n

        Tavsiye:<\/strong> Ba\u015flang\u0131\u00e7 i\u00e7in g\u00fcnl\u00fck 300-500 TL b\u00fct\u00e7e ile 2 haftal\u0131k test kampanyas\u0131 olu\u015fturun. Reels ve Stories formatlar\u0131na odaklan\u0131n, lookalike kitleler kullan\u0131n ve haftal\u0131k performans analizi ile optimize edin.<\/p>\n<\/blockquote>\n\n\n\n

        <\/p>\n","protected":false},"excerpt":{"rendered":"

        Instagram Reklam Fiyatlar\u0131 2026: T\u00fcrkiye ve Global Benchmarklar Instagram, Meta’n\u0131n en g\u00fc\u00e7l\u00fc reklam platformlar\u0131ndan biri olup, \u00f6zellikle g\u00f6rsel odakl\u0131 markalar, e-ticaret i\u015fletmeleri ve gen\u00e7 kitleye ula\u015fmak isteyenler i\u00e7in vazge\u00e7ilmez bir kanal. 2026 y\u0131l\u0131nda Instagram reklam maliyetleri, a\u00e7\u0131k art\u0131rma sistemi, rekabet d\u00fczeyi ve reklam kalitesi gibi fakt\u00f6rlere g\u00f6re dinamik olarak de\u011fi\u015fiyor . Instagram Reklam Fiyatlar\u0131: Temel […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-97","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":2,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"predecessor-version":[{"id":99,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/97\/revisions\/99"}],"wp:attachment":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}