{"id":93,"date":"2026-04-26T02:47:37","date_gmt":"2026-04-26T02:47:37","guid":{"rendered":"https:\/\/bufajans.com.tr\/?p=93"},"modified":"2026-04-26T02:47:50","modified_gmt":"2026-04-26T02:47:50","slug":"bing-microsoft-advertising-reklam-fiyatlari","status":"publish","type":"post","link":"https:\/\/bufajans.com.tr\/index.php\/2026\/04\/26\/bing-microsoft-advertising-reklam-fiyatlari\/","title":{"rendered":"Bing (Microsoft Advertising) Reklam Fiyatlar\u0131"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Bing (Microsoft Advertising) Reklam Fiyatlar\u0131 2026: Google&#8217;a G\u00f6re %30-70 Daha Ucuz<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Bing Ads, art\u0131k <strong>Microsoft Advertising<\/strong> ad\u0131yla faaliyet g\u00f6steriyor ve Google Ads&#8217;in g\u00f6lgesinde kalsa da, \u00f6zellikle maliyet verimlili\u011fi a\u00e7\u0131s\u0131ndan ak\u0131ll\u0131 pazarlamac\u0131lar i\u00e7in alt\u0131n bir f\u0131rsat sunuyor. 2026 y\u0131l\u0131nda Bing, Google&#8217;a k\u0131yasla <strong>%30-70 daha d\u00fc\u015f\u00fck t\u0131klama ba\u015f\u0131 maliyet (CPC)<\/strong> ile dikkat \u00e7ekiyor .<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Bing Reklam Fiyatlar\u0131: Temel Metrikler<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Metrik<\/th><th>Bing Ads (Microsoft)<\/th><th>Google Ads<\/th><th>Fark<\/th><\/tr><\/thead><tbody><tr><td><strong>Ortalama CPC<\/strong><\/td><td>$1,50 \u2013 $2,80<\/td><td>$3,00 \u2013 $5,50<\/td><td>%30-43 daha ucuz<\/td><\/tr><tr><td><strong>B2B SaaS CPC<\/strong><\/td><td>$3,80<\/td><td>$6,40<\/td><td>%41 daha ucuz<\/td><\/tr><tr><td><strong>Ortalama CPM<\/strong><\/td><td>$6 \u2013 $9<\/td><td>$12 \u2013 $15<\/td><td>%50 daha ucuz<\/td><\/tr><tr><td><strong>Ortalama CPA<\/strong><\/td><td>$38,50 \u2013 $70<\/td><td>$48 \u2013 $180<\/td><td>%20-35 daha ucuz<\/td><\/tr><tr><td><strong>D\u00f6n\u00fc\u015f\u00fcm Ba\u015f\u0131 Maliyet<\/strong><\/td><td>$50,71<\/td><td>$71,73<\/td><td>%29 daha ucuz<\/td><\/tr><tr><td><strong>Minimum G\u00fcnl\u00fck B\u00fct\u00e7e<\/strong><\/td><td>$5 (~170 TL)<\/td><td>$1<\/td><td>D\u00fc\u015f\u00fck giri\u015f bariyeri<\/td><\/tr><tr><td><strong>T\u0131klama Oran\u0131 (CTR)<\/strong><\/td><td>~%2,83<\/td><td>~%3,17<\/td><td>Benzer performans<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Microsoft Ads Dashboard G\u00f6r\u00fcn\u00fcm\u00fc<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kimi-web-img.moonshot.cn\/img\/cdn.gravitatedesign.com\/771bc2dc664ea9aace97a7a0d35c6c6df1f05f2c.png\" alt=\"Microsoft Ads Keyword Planner Aray\u00fcz\u00fc\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Yukar\u0131daki g\u00f6rsel, Microsoft Ads&#8217;in <strong>Keyword Planner<\/strong> arac\u0131n\u0131 g\u00f6steriyor. Google Ads&#8217;e \u00e7ok benzer bir aray\u00fcz sunan platform, anahtar kelime \u00f6nerileri, rekabet d\u00fczeyi ve \u00f6nerilen teklifleri tek ekranda sunuyor .<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Bing vs Google: Detayl\u0131 Fiyat Kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kimi-web-img.moonshot.cn\/img\/zeve.au\/6fa92ffbf46b11abaa9bb61143353d95b25ca818.jpg\" alt=\"Google vs Bing Ads Kar\u015f\u0131la\u015ft\u0131rma \u0130nfografik\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bu kar\u015f\u0131la\u015ft\u0131rma tablosu, iki platformun temel farklar\u0131n\u0131 \u00f6zetliyor: Bing daha d\u00fc\u015f\u00fck eri\u015fim ama daha y\u00fcksek CTR ve daha d\u00fc\u015f\u00fck maliyet sunarken; Google daha geni\u015f kitleye ula\u015f\u0131yor ancak rekabet daha yo\u011fun .<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Microsoft Ads Kampanya Kurulum Ekran\u0131<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kimi-web-img.moonshot.cn\/img\/cdn.searchenginejournal.com\/1ed7c76ea16cc7b93bd61c53aecf74c3e587379a.png\" alt=\"Microsoft Ads Kampanya Hedefleri\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Ads, kampanya kurulumunda <strong>D\u00f6n\u00fc\u015f\u00fcm<\/strong>, <strong>Lead<\/strong>, <strong>Bilinirlik<\/strong>, <strong>\u00dcr\u00fcn Sat\u0131\u015f\u0131<\/strong> ve <strong>Uygulama Tan\u0131t\u0131m\u0131<\/strong> gibi hedefler sunuyor. Aray\u00fcz, Google Ads kullan\u0131c\u0131lar\u0131na olduk\u00e7a tan\u0131d\u0131k geliyor .<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Bing Ads&#8217;in Maliyet Avantaj\u0131n\u0131n Nedenleri<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Daha Az Rekabet<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google&#8217;da ayn\u0131 anahtar kelime i\u00e7in onlarca reklamveren teklif verirken, Bing&#8217;de bu rakam \u00e7ok daha d\u00fc\u015f\u00fck. Daha az rekabet = daha d\u00fc\u015f\u00fck a\u00e7\u0131k art\u0131rma bask\u0131s\u0131 = daha ucuz t\u0131klamalar .<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Farkl\u0131 Kitle Demografisi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bing kullan\u0131c\u0131lar\u0131 <strong>%70&#8217;i 35-65 ya\u015f aras\u0131<\/strong>, <strong>%44&#8217;\u00fc y\u0131ll\u0131k $75.000+ gelirli<\/strong> ve daha \u00e7ok <strong>masa\u00fcst\u00fc cihaz<\/strong> kullan\u0131yor . Bu demografi, B2B ve y\u00fcksek de\u011ferli \u00fcr\u00fcn\/hizmet satan markalar i\u00e7in alt\u0131n de\u011ferinde.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. LinkedIn Entegrasyonu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft&#8217;un LinkedIn&#8217;i sat\u0131n almas\u0131yla birlikte Bing Ads, <strong>i\u015f unvan\u0131, \u015firket ve sekt\u00f6r bazl\u0131 hedefleme<\/strong> sunuyor. Google Ads&#8217;te bulunmayan bu \u00f6zellik, B2B pazarlamac\u0131lar i\u00e7in devrim niteli\u011finde .<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Ger\u00e7ek Hayat \u00d6rne\u011fi: Bing&#8217;in ROI \u00dcst\u00fcnl\u00fc\u011f\u00fc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir <strong>B2B siber g\u00fcvenlik SaaS \u015firketi<\/strong> ($45M ARR), 12 ay boyunca ayn\u0131 kampanyay\u0131 hem Google&#8217;da hem Bing&#8217;de \u00e7al\u0131\u015ft\u0131rd\u0131 :<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Metrik<\/th><th>Google Ads<\/th><th>Microsoft Ads<\/th><\/tr><\/thead><tbody><tr><td>Toplam Harcama<\/td><td>$624.000<\/td><td>$156.000<\/td><\/tr><tr><td>D\u00f6n\u00fc\u015f\u00fcm (Demo Talebi)<\/td><td>1.240<\/td><td>486<\/td><\/tr><tr><td>Demo Ba\u015f\u0131 Maliyet<\/td><td>$503<\/td><td><strong>$321<\/strong><\/td><\/tr><tr><td>SQL Ba\u015f\u0131 Maliyet<\/td><td>$2.096<\/td><td><strong>$944<\/strong><\/td><\/tr><tr><td>Ortalama S\u00f6zle\u015fme De\u011feri<\/td><td>$52.000<\/td><td><strong>$61.000<\/strong><\/td><\/tr><tr><td><strong>ROAS<\/strong><\/td><td>4,6x<\/td><td><strong>12,2x<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sonu\u00e7:<\/strong> Microsoft Ads, %2,6 daha y\u00fcksek ROAS ve yar\u0131dan az SQL maliyeti ile &#8220;verimlilik motoru&#8221; olarak \u00f6ne \u00e7\u0131kt\u0131. \u015eirket, Bing b\u00fct\u00e7esini toplam harcamas\u0131n\u0131n %20&#8217;sinden %30&#8217;una \u00e7\u0131kard\u0131 .<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Bing Ads A\u011f Geni\u015fli\u011fi ve Partnerler<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kimi-web-img.moonshot.cn\/img\/www.tdmp.co.uk\/df55975bde3208e94c0058db8375a5cce2e53653.png\" alt=\"Microsoft Ads vs Google Ads Network Kar\u015f\u0131la\u015ft\u0131rmas\u0131\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Ads, sadece Bing.com&#8217;da de\u011fil; <strong>Yahoo, AOL, DuckDuckGo, Ecosia, MSN, Outlook.com<\/strong> ve hatta <strong>Netflix<\/strong> gibi partnerlerde de g\u00f6sterim imkan\u0131 sunuyor . Bu, 700 milyondan fazla benzersiz kullan\u0131c\u0131ya eri\u015fim demek.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube&#8217;dan \u0130lgili Video \u00d6nerileri<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bing Ads kurulumu, optimizasyonu ve Google Ads kar\u015f\u0131la\u015ft\u0131rmas\u0131 hakk\u0131nda derinlemesine bilgi almak i\u00e7in \u015fu videolar\u0131 izleyebilirsiniz:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Microsoft Ads (Bing Ads) Ba\u015flang\u0131\u00e7 Rehberi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=5K1jR3s4X8k\" target=\"_blank\" rel=\"noopener\">Microsoft Advertising Tutorial 2026 &#8211; Complete Beginner&#8217;s Guide<\/a><\/strong><br>Microsoft Ads hesab\u0131 a\u00e7maktan ilk kampanyan\u0131z\u0131 yay\u0131nlamaya kadar ad\u0131m ad\u0131m rehber.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Bing Ads vs Google Ads: Maliyet Kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=F3zM_o372Ww\" target=\"_blank\" rel=\"noopener\">Bing Ads vs Google Ads: Which Is Better for Your Budget?<\/a><\/strong><br>\u0130ki platformun maliyet, kitle ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131ran detayl\u0131 analiz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. LinkedIn Profil Hedefleme ile B2B Pazarlama<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=8nM7E4X8kLM\" target=\"_blank\" rel=\"noopener\">Microsoft Ads LinkedIn Targeting for B2B Lead Generation<\/a><\/strong><br>Bing&#8217;in Google&#8217;dan farkl\u0131 olarak sundu\u011fu LinkedIn entegrasyonunu kullanarak B2B lead nas\u0131l \u00fcretilir?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Kampanya \u0130\u00e7e Aktarma ve Optimizasyon<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=2hM3hV3B0Xg\" target=\"_blank\" rel=\"noopener\">How to Import Google Ads to Microsoft Advertising<\/a><\/strong><br>Google Ads kampanyalar\u0131n\u0131z\u0131 saniyeler i\u00e7inde Bing&#8217;e aktarma ve h\u0131zla ba\u015flama rehberi.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00fcrkiye&#8217;de Bing Ads Kullanmal\u0131 m\u0131s\u0131n\u0131z?<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Durum<\/th><th>\u00d6neri<\/th><\/tr><\/thead><tbody><tr><td><strong>B\u00fct\u00e7eniz k\u0131s\u0131tl\u0131<\/strong><\/td><td>\u2705 Bing, daha d\u00fc\u015f\u00fck CPC ile ayn\u0131 b\u00fct\u00e7eyle daha fazla t\u0131klama alman\u0131z\u0131 sa\u011flar<\/td><\/tr><tr><td><strong>B2B\/SaaS sekt\u00f6r\u00fcndesiniz<\/strong><\/td><td>\u2705 LinkedIn hedefleme ve daha ya\u015fl\u0131, karar al\u0131c\u0131 kitle ideal<\/td><\/tr><tr><td><strong>Yerel hizmet i\u015fletmesi<\/strong><\/td><td>\u26a0\ufe0f Google Maps entegrasyonu nedeniyle Google \u00f6ncelikli olmal\u0131<\/td><\/tr><tr><td><strong>E-ticaret (hacim odakl\u0131)<\/strong><\/td><td>\u26a0\ufe0f Google Shopping daha fazla trafik getirir, ancak Bing Shopping daha ucuz<\/td><\/tr><tr><td><strong>Google Ads&#8217;te rekabet \u00e7ok y\u00fcksek<\/strong><\/td><td>\u2705 Bing, pahal\u0131 anahtar kelimelerde alternatif kanal sunar<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7: Bing, Unutulan Verimlilik Motoru<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bing Ads (Microsoft Advertising), Google Ads&#8217;in yerini almaz ancak <strong>&#8220;verimlilik motoru&#8221;<\/strong> olarak m\u00fckemmel bir tamamlay\u0131c\u0131d\u0131r. \u00d6zellikle:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Daha d\u00fc\u015f\u00fck CPC<\/strong> (%30-70)<\/li>\n\n\n\n<li><strong>Daha d\u00fc\u015f\u00fck d\u00f6n\u00fc\u015f\u00fcm maliyeti<\/strong> (%29-35)<\/li>\n\n\n\n<li><strong>Daha y\u00fcksek B2B d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131<\/strong><\/li>\n\n\n\n<li><strong>Daha y\u00fcksek ortalama sipari\u015f\/hizmet de\u011feri<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ile \u00f6ne \u00e7\u0131kar. Ak\u0131ll\u0131 pazarlamac\u0131lar, b\u00fct\u00e7elerinin %20&#8217;sini Bing&#8217;e ay\u0131rarak <strong>daha d\u00fc\u015f\u00fck &#8220;blended&#8221; CPA<\/strong> ve <strong>daha y\u00fcksek toplam ROAS<\/strong> elde ediyor .<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Tavsiye:<\/strong> Google Ads kampanyalar\u0131n\u0131z\u0131 Microsoft Ads&#8217;e i\u00e7e aktar\u0131n, 30 g\u00fcnl\u00fck $500-1.500 test b\u00fct\u00e7esiyle ba\u015flay\u0131n ve maliyet verimlili\u011fini kendi verilerinizle \u00f6l\u00e7\u00fcn .<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Bing (Microsoft Advertising) Reklam Fiyatlar\u0131 2026: Google&#8217;a G\u00f6re %30-70 Daha Ucuz Bing Ads, art\u0131k Microsoft Advertising ad\u0131yla faaliyet g\u00f6steriyor ve Google Ads&#8217;in g\u00f6lgesinde kalsa da, \u00f6zellikle maliyet verimlili\u011fi a\u00e7\u0131s\u0131ndan ak\u0131ll\u0131 pazarlamac\u0131lar i\u00e7in alt\u0131n bir f\u0131rsat sunuyor. 2026 y\u0131l\u0131nda Bing, Google&#8217;a k\u0131yasla %30-70 daha d\u00fc\u015f\u00fck t\u0131klama ba\u015f\u0131 maliyet (CPC) ile dikkat \u00e7ekiyor . Bing Reklam Fiyatlar\u0131: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-93","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=93"}],"version-history":[{"count":1,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/93\/revisions"}],"predecessor-version":[{"id":94,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/93\/revisions\/94"}],"wp:attachment":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=93"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=93"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}