{"id":90,"date":"2026-04-26T02:31:01","date_gmt":"2026-04-26T02:31:01","guid":{"rendered":"https:\/\/bufajans.com.tr\/?p=90"},"modified":"2026-04-26T02:46:56","modified_gmt":"2026-04-26T02:46:56","slug":"yandex-reklam-fiyatlari","status":"publish","type":"post","link":"https:\/\/bufajans.com.tr\/index.php\/2026\/04\/26\/yandex-reklam-fiyatlari\/","title":{"rendered":"Yandex reklam fiyatlar\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Yandex reklam fiyatlar\u0131, Google Ads&#8217;e k\u0131yasla genellikle daha d\u00fc\u015f\u00fck t\u0131klama ba\u015f\u0131 maliyet (CPC) sunar ve \u00f6zellikle Rusya, BDT \u00fclkeleri ve T\u00fcrkiye&#8217;de rekabet avantaj\u0131 sa\u011flar . \u0130\u015fte 2026 y\u0131l\u0131 i\u00e7in g\u00fcncel fiyatland\u0131rma bilgileri:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Yandex Direct \u2013 T\u0131klama Ba\u015f\u0131 Maliyet (CPC)<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u00d6zellik<\/th><th>Detay<\/th><\/tr><\/thead><tbody><tr><td>Minimum ortalama CPC<\/td><td>\u20bd0,90 (KDV hari\u00e7)<\/td><\/tr><tr><td>Haftal\u0131k minimum b\u00fct\u00e7e<\/td><td>\u20bd300<\/td><\/tr><tr><td>G\u00fcnl\u00fck minimum b\u00fct\u00e7e<\/td><td>\u20bd50<\/td><\/tr><tr><td>Genel CPC aral\u0131\u011f\u0131 (T\u00fcrkiye)<\/td><td>Google Ads&#8217;e g\u00f6re genellikle <strong>%30-50 daha d\u00fc\u015f\u00fck<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Not:<\/strong> Yandex Direct&#8217;te fiyatlar sabit de\u011fil; anahtar kelime rekabeti, reklam s\u0131ralamas\u0131 ve sekt\u00f6re g\u00f6re dinamik olarak de\u011fi\u015fir .<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Yandex.Navigasyon (Harita &amp; Navi) Reklam Fiyatlar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yandex&#8217;in en g\u00fc\u00e7l\u00fc farkl\u0131la\u015ft\u0131r\u0131c\u0131 \u00fcr\u00fcn\u00fc olan Yandex.Navigasyon (T\u00fcrkiye&#8217;de 3 milyondan fazla kullan\u0131c\u0131) i\u00e7in resmi fiyat listesi :<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u00dcr\u00fcn<\/th><th>Model<\/th><th>Fiyat (TL)<\/th><th>KDV<\/th><\/tr><\/thead><tbody><tr><td><strong>Rotalarda logolu etiket (Pin)<\/strong><\/td><td>CPM<\/td><td>21 TL<\/td><td>Hari\u00e7<\/td><\/tr><tr><td><strong>Rotalarda reklam panosu (Billboard)<\/strong><\/td><td>CPM<\/td><td>21 TL<\/td><td>Hari\u00e7<\/td><\/tr><tr><td><strong>Geoservis banner&#8217;\u0131<\/strong><\/td><td>CPM<\/td><td>65 TL<\/td><td>Hari\u00e7<\/td><\/tr><tr><td><strong>Premium Pin<\/strong><\/td><td>CPM<\/td><td>43,6 TL<\/td><td>Hari\u00e7<\/td><\/tr><tr><td><strong>Premium banner (v2.0)<\/strong><\/td><td>CPM<\/td><td>100 TL<\/td><td>Hari\u00e7<\/td><\/tr><tr><td><strong>Markal\u0131 Rota<\/strong><\/td><td>CPR (rota ba\u015f\u0131)<\/td><td>0,5 TL<\/td><td>Hari\u00e7<\/td><\/tr><tr><td><strong>Rota \u00f6nerileri<\/strong><\/td><td>CPA<\/td><td>21 TL<\/td><td>Hari\u00e7<\/td><\/tr><tr><td><strong>Arama men\u00fcs\u00fcnde marka logosu<\/strong><\/td><td>Sabit \/ 1 g\u00fcn<\/td><td>5.350 TL<\/td><td>Hari\u00e7<\/td><\/tr><tr><td><strong>Promo Nesnesi<\/strong><\/td><td>fixCPM \/ 1 g\u00fcn<\/td><td>15.000 TL<\/td><td>Hari\u00e7<\/td><\/tr><tr><td><strong>Influencer (trafik s\u0131k\u0131\u015f\u0131kl\u0131\u011f\u0131)<\/strong><\/td><td>CPM<\/td><td>120 TL<\/td><td>Hari\u00e7<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00d6zel Projeler (Sabit Fiyatl\u0131)<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u00dcr\u00fcn<\/th><th>Fiyat (TL)<\/th><\/tr><\/thead><tbody><tr><td>Influencer g\u00f6rseli + Tam ekran\/Hikaye<\/td><td>32.500<\/td><\/tr><tr><td>Influencer + Constructor sayfa<\/td><td>70.500<\/td><\/tr><tr><td>Influencer + Web-view<\/td><td>125.000<\/td><\/tr><tr><td>\u00d6zel imle\u00e7 (Cursor)<\/td><td>230.000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00d6ncelikli Yerle\u015ftirme (Kurulu\u015f Kart\u0131)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>30 g\u00fcn:<\/strong> Standart fiyat<\/li>\n\n\n\n<li><strong>90 g\u00fcn:<\/strong> Standart fiyat<\/li>\n\n\n\n<li><strong>180 g\u00fcn:<\/strong> %12,5 indirim<\/li>\n\n\n\n<li><strong>360 g\u00fcn:<\/strong> %25 indirim<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Yandex Reklam Modelleri<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Model<\/th><th>A\u00e7\u0131klama<\/th><\/tr><\/thead><tbody><tr><td><strong>Arama A\u011f\u0131 Reklamlar\u0131<\/strong><\/td><td>Anahtar kelime bazl\u0131, arama sonu\u00e7lar\u0131nda g\u00f6sterim<\/td><\/tr><tr><td><strong>G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar<\/strong><\/td><td>Web siteleri ve uygulamalarda banner\/video<\/td><\/tr><tr><td><strong>Yeniden Pazarlama<\/strong><\/td><td>Siteyi ziyaret edenlere \u00f6zel g\u00f6sterim<\/td><\/tr><tr><td><strong>Custom Category<\/strong><\/td><td>Navigasyonda kategorilerde logo g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc<\/td><\/tr><tr><td><strong>Zero Speed Banner<\/strong><\/td><td>Trafikte 0 km&#8217;de beklerken alt k\u0131s\u0131mda banner<\/td><\/tr><tr><td><strong>Ads On Route<\/strong><\/td><td>Rota \u00fczerinde 5 dk mesafedeki lokasyon \u00f6nerisi<\/td><\/tr><tr><td><strong>Branded Pop-Up Pins<\/strong><\/td><td>Rota yak\u0131n\u0131ndaki marka pin&#8217;leri (1-2 km)<\/td><\/tr><tr><td><strong>Digital Billboard<\/strong><\/td><td>Lokasyondan ba\u011f\u0131ms\u0131z b\u00f6lgesel hedefleme<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Yandex Ads Telegram Entegrasyonu (Yeni \u2013 2025)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yandex, T\u00fcrkiye&#8217;de Telegram kanallar\u0131nda reklam yay\u0131nlama \u00f6zelli\u011fini devreye ald\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklamverenler haftal\u0131k harcama limiti belirleyebilir<\/li>\n\n\n\n<li>CPC stratejisiyle maliyet kontrol\u00fc<\/li>\n\n\n\n<li>764 karaktere kadar metin, 10 adede kadar g\u00f6rsel\/video (max 10MB)<\/li>\n\n\n\n<li>&#8220;Sponsorlu&#8221; etiketiyle do\u011fal i\u00e7erik entegrasyonu<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Google Ads ile Kar\u015f\u0131la\u015ft\u0131rma<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Kriter<\/th><th>Yandex Direct<\/th><th>Google Ads<\/th><\/tr><\/thead><tbody><tr><td><strong>T\u00fcrkiye&#8217;de ortalama CPC<\/strong><\/td><td>Daha d\u00fc\u015f\u00fck<\/td><td>1-30 TL<\/td><\/tr><tr><td><strong>Rekabet<\/strong><\/td><td>Daha az yo\u011fun<\/td><td>\u00c7ok yo\u011fun<\/td><\/tr><tr><td><strong>Aray\u00fcz<\/strong><\/td><td>Daha basit, yeni ba\u015flayan dostu<\/td><td>Daha karma\u015f\u0131k<\/td><\/tr><tr><td><strong>Hedef pazar<\/strong><\/td><td>Rusya, BDT, T\u00fcrkiye<\/td><td>Global<\/td><\/tr><tr><td><strong>Navigasyon entegrasyonu<\/strong><\/td><td>G\u00fc\u00e7l\u00fc (Yandex Navi)<\/td><td>S\u0131n\u0131rl\u0131<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Maliyetleri Etkileyen Fakt\u00f6rler<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Anahtar kelime rekabet g\u00fcc\u00fc<\/li>\n\n\n\n<li>Reklam kalite puan\u0131<\/li>\n\n\n\n<li>Co\u011frafi hedefleme (b\u00fcy\u00fck \u015fehirlerde daha y\u00fcksek)<\/li>\n\n\n\n<li>Reklam format\u0131 se\u00e7imi<\/li>\n\n\n\n<li>Sekt\u00f6r (hukuk, emlak, sigorta daha pahal\u0131)<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Yandex T\u00fcrkiye&#8217;de B\u00fcy\u00fcyor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yandex T\u00fcrkiye&#8217;nin reklam geliri 2026&#8217;n\u0131n ilk \u00e7eyre\u011finde <strong>2,4 kat artt\u0131<\/strong> . Bu, platformun T\u00fcrkiye&#8217;de giderek daha fazla reklamveren taraf\u0131ndan tercih edildi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u00d6neri:<\/strong> Yandex Direct, \u00f6zellikle Google Ads&#8217;te rekabetin \u00e7ok yo\u011fun oldu\u011fu sekt\u00f6rlerde ve T\u00fcrkiye&#8217;deki yerel hedef kitleye ula\u015fmak isteyen markalar i\u00e7in maliyet-etkin bir alternatif sunar. Ba\u015flang\u0131\u00e7 i\u00e7in haftal\u0131k \u20bd300 (~100 TL) minimum b\u00fct\u00e7e ile test kampanyas\u0131 olu\u015fturabilirsiniz.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yandex reklam fiyatlar\u0131, Google Ads&#8217;e k\u0131yasla genellikle daha d\u00fc\u015f\u00fck t\u0131klama ba\u015f\u0131 maliyet (CPC) sunar ve \u00f6zellikle Rusya, BDT \u00fclkeleri ve T\u00fcrkiye&#8217;de rekabet avantaj\u0131 sa\u011flar . \u0130\u015fte 2026 y\u0131l\u0131 i\u00e7in g\u00fcncel fiyatland\u0131rma bilgileri: Yandex Direct \u2013 T\u0131klama Ba\u015f\u0131 Maliyet (CPC) \u00d6zellik Detay Minimum ortalama CPC \u20bd0,90 (KDV hari\u00e7) Haftal\u0131k minimum b\u00fct\u00e7e \u20bd300 G\u00fcnl\u00fck minimum b\u00fct\u00e7e \u20bd50 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-90","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":1,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"predecessor-version":[{"id":91,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/90\/revisions\/91"}],"wp:attachment":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}