{"id":88,"date":"2026-04-26T02:26:48","date_gmt":"2026-04-26T02:26:48","guid":{"rendered":"https:\/\/bufajans.com.tr\/?p=88"},"modified":"2026-04-26T02:26:50","modified_gmt":"2026-04-26T02:26:50","slug":"google-reklam-google-ads-fiyatlari","status":"publish","type":"post","link":"https:\/\/bufajans.com.tr\/index.php\/2026\/04\/26\/google-reklam-google-ads-fiyatlari\/","title":{"rendered":"Google Reklam (Google Ads) fiyatlar\u0131"},"content":{"rendered":"\n

Google Reklam (Google Ads) fiyatlar\u0131, sekt\u00f6r, rekabet d\u00fczeyi, kampanya t\u00fcr\u00fc ve hedef kitlenize g\u00f6re \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015fir. \u0130\u015fte 2026 y\u0131l\u0131 i\u00e7in g\u00fcncel fiyatland\u0131rma bilgileri:<\/p>\n\n\n\n

T\u0131klama Ba\u015f\u0131 Maliyet (TBM\/CPC)<\/h2>\n\n\n\n
Sekt\u00f6r<\/th>Ortalama TBM (T\u00fcrkiye)<\/th><\/tr><\/thead>
Genel ortalama<\/td>1 TL \u2013 30 TL<\/td><\/tr>
Arama A\u011f\u0131 Reklamlar\u0131<\/td>0,50 TL \u2013 10 TL<\/td><\/tr>
G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar (BGBM)<\/td>0,50 TL \u2013 5 TL \/ 1000 g\u00f6sterim<\/td><\/tr>
Video Reklamlar (YouTube)<\/td>1 TL \u2013 15 TL<\/td><\/tr>
Al\u0131\u015fveri\u015f Reklamlar\u0131<\/td>0,50 TL \u2013 5 TL<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Sekt\u00f6rlere G\u00f6re \u00d6rnek TBM Aral\u0131klar\u0131<\/h3>\n\n\n\n
Anahtar Kelime<\/th>Minimum TBM<\/th>Maksimum TBM<\/th><\/tr><\/thead>
Evden Eve Nakliyat<\/td>20 \u20ba<\/td>158 \u20ba<\/td><\/tr>
Boyac\u0131<\/td>8 \u20ba<\/td>80 \u20ba<\/td><\/tr>
Temizlik\u00e7i<\/td>7 \u20ba<\/td>44 \u20ba<\/td><\/tr>
Hal\u0131 Y\u0131kama<\/td>6 \u20ba<\/td>40 \u20ba<\/td><\/tr>
Beyaz E\u015fya Servisi<\/td>10 \u20ba<\/td>36 \u20ba<\/td><\/tr>
Elektrik\u00e7i<\/td>10 \u20ba<\/td>38 \u20ba<\/td><\/tr>
\u00c7ilingir<\/td>4 \u20ba<\/td>31 \u20ba<\/td><\/tr>
Turizm<\/td>7 \u20ba<\/td>30 \u20ba<\/td><\/tr>
Doktor<\/td>10 \u20ba<\/td>29 \u20ba<\/td><\/tr>
Kiral\u0131k Araba<\/td>6 \u20ba<\/td>26 \u20ba<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Ayl\u0131k Reklam B\u00fct\u00e7esi \u00d6nerileri<\/h2>\n\n\n\n

K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in ayl\u0131k b\u00fct\u00e7e genellikle 8.000 TL ile 60.000 TL<\/strong> aras\u0131nda de\u011fi\u015fir .<\/p>\n\n\n\n

    \n
  • K\u00fc\u00e7\u00fck i\u015fletmeler:<\/strong> G\u00fcnl\u00fck 100\u2013200 TL (ayl\u0131k ~3.000\u20136.000 TL)<\/li>\n\n\n\n
  • Orta \u00f6l\u00e7ekli i\u015fletmeler:<\/strong> G\u00fcnl\u00fck 500\u20131.000 TL (ayl\u0131k ~15.000\u201330.000 TL)<\/li>\n\n\n\n
  • Rekabet\u00e7i sekt\u00f6rler:<\/strong> G\u00fcnl\u00fck 1.000 TL ve \u00fczeri<\/li>\n<\/ul>\n\n\n\n

    Ajans Y\u00f6netim \u00dccretleri<\/h2>\n\n\n\n

    E\u011fer bir ajansla \u00e7al\u0131\u015f\u0131rsan\u0131z ek maliyetler \u015funlard\u0131r:<\/p>\n\n\n\n

    Hizmet<\/th>Fiyat Aral\u0131\u011f\u0131<\/th><\/tr><\/thead>
    Ayl\u0131k y\u00f6netim \u00fccreti<\/td>5.000 TL \u2013 50.000 TL<\/td><\/tr>
    Reklam b\u00fct\u00e7esinin y\u00fczdesi olarak y\u00f6netim<\/td>%10 \u2013 %20<\/td><\/tr>
    Kurulum \u00fccreti (tek seferlik)<\/td>1.000 TL \u2013 7.500 TL<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    \u00d6rnek Paket Fiyatland\u0131rmalar\u0131<\/h3>\n\n\n\n
      \n
    • Ayl\u0131k reklam b\u00fct\u00e7esi:<\/strong> 12.000 TL<\/li>\n\n\n\n
    • Ayl\u0131k y\u00f6netim \u00fccreti:<\/strong> 5.000 TL<\/li>\n\n\n\n
    • Toplam ayl\u0131k maliyet:<\/strong> 17.000 TL<\/li>\n\n\n\n
    • Kurulum \u00fccreti:<\/strong> 7.500 TL (tek seferlik, 6 ayl\u0131k s\u00f6zle\u015fmelerde genellikle kalkar)<\/li>\n<\/ul>\n\n\n\n

      Global Kar\u015f\u0131la\u015ft\u0131rma (2026)<\/h2>\n\n\n\n
      Metrik<\/th>De\u011fer<\/th>Kaynak<\/th><\/tr><\/thead>
      Ortalama Search CPC (ABD)<\/td>$5,26<\/td>WordStream\/LocaliQ<\/td><\/tr>
      Ortalama CPL (Lead maliyeti)<\/td>$70,11<\/td>WordStream\/LocaliQ<\/td><\/tr>
      E-ticaret Search CPC (Avrupa)<\/td>\u20ac0,42<\/td>smec<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Fiyatlar\u0131 Etkileyen Fakt\u00f6rler<\/h2>\n\n\n\n
        \n
      1. Sekt\u00f6r rekabeti<\/strong> \u2013 Hukuk, sigorta, emlak gibi sekt\u00f6rlerde maliyetler daha y\u00fcksektir<\/li>\n\n\n\n
      2. Reklam kalite puan\u0131<\/strong> \u2013 Daha iyi kalite = daha d\u00fc\u015f\u00fck maliyet<\/li>\n\n\n\n
      3. Hedef co\u011frafya<\/strong> \u2013 B\u00fcy\u00fck \u015fehirlerde rekabet daha fazlad\u0131r<\/li>\n\n\n\n
      4. Anahtar kelime se\u00e7imi<\/strong> \u2013 Geni\u015f e\u015fle\u015fme daha pahal\u0131 olabilir<\/li>\n\n\n\n
      5. Landing page kalitesi<\/strong> \u2013 D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 etkiler<\/li>\n<\/ol>\n\n\n\n

        Maliyetleri D\u00fc\u015f\u00fcrme \u0130pu\u00e7lar\u0131<\/h2>\n\n\n\n
          \n
        • Reklam kalite puan\u0131n\u0131z\u0131 art\u0131r\u0131n (relevans, a\u00e7\u0131l\u0131\u015f sayfas\u0131 deneyimi, beklenen t\u0131klama oran\u0131)<\/li>\n\n\n\n
        • Negatif anahtar kelimeler kullan\u0131n<\/li>\n\n\n\n
        • A\/B testi yap\u0131n<\/li>\n\n\n\n
        • Web sitenizi mobil uyumlu ve h\u0131zl\u0131 tutun<\/li>\n\n\n\n
        • Performance Max kampanyalar\u0131n\u0131 Arama kampanyalar\u0131yla dengeli kullan\u0131n<\/li>\n<\/ul>\n\n\n\n
          \n

          \u00d6nemli:<\/strong> Google Ads’te sabit bir “fiyat listesi” yoktur. Maliyetler a\u00e7\u0131k art\u0131rma mant\u0131\u011f\u0131yla belirlenir ve her i\u015fletme i\u00e7in farkl\u0131l\u0131k g\u00f6sterir. Ba\u015flang\u0131\u00e7 i\u00e7in k\u00fc\u00e7\u00fck bir b\u00fct\u00e7e ile test edip, verilere dayal\u0131 olarak \u00f6l\u00e7eklendirmek en sa\u011fl\u0131kl\u0131 yakla\u015f\u0131md\u0131r.<\/p>\n<\/blockquote>\n\n\n\n

          <\/p>\n","protected":false},"excerpt":{"rendered":"

          Google Reklam (Google Ads) fiyatlar\u0131, sekt\u00f6r, rekabet d\u00fczeyi, kampanya t\u00fcr\u00fc ve hedef kitlenize g\u00f6re \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015fir. \u0130\u015fte 2026 y\u0131l\u0131 i\u00e7in g\u00fcncel fiyatland\u0131rma bilgileri: T\u0131klama Ba\u015f\u0131 Maliyet (TBM\/CPC) Sekt\u00f6r Ortalama TBM (T\u00fcrkiye) Genel ortalama 1 TL \u2013 30 TL Arama A\u011f\u0131 Reklamlar\u0131 0,50 TL \u2013 10 TL G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar (BGBM) 0,50 TL \u2013 5 TL […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-88","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":1,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"predecessor-version":[{"id":89,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/88\/revisions\/89"}],"wp:attachment":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}