{"id":70,"date":"2026-03-24T03:01:13","date_gmt":"2026-03-24T03:01:13","guid":{"rendered":"https:\/\/bufajans.com.tr\/?p=70"},"modified":"2026-03-24T03:01:28","modified_gmt":"2026-03-24T03:01:28","slug":"youtube-reklam-ucretleri-2025-guncel-fiyat-rehberi","status":"publish","type":"post","link":"https:\/\/bufajans.com.tr\/index.php\/2026\/03\/24\/youtube-reklam-ucretleri-2025-guncel-fiyat-rehberi\/","title":{"rendered":"YouTube Reklam \u00dccretleri: 2025 G\u00fcncel Fiyat Rehberi"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">YouTube Reklam \u00dccretleri<\/h1>\n\n\n\n<p>YouTube reklam maliyetleri, reklam format\u0131, hedef kitle, sekt\u00f6r ve mevsimsellik gibi fakt\u00f6rlere g\u00f6re geni\u015f bir yelpazede de\u011fi\u015fiyor. \u0130\u015fte g\u00fcncel fiyatland\u0131rma ve stratejik bilgiler:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcb0 Temel Fiyatland\u0131rma Modelleri<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u00d6deme Modeli<\/th><th>A\u00e7\u0131klama<\/th><th>Kullan\u0131m Alan\u0131<\/th><\/tr><\/thead><tbody><tr><td><strong>CPV<\/strong> (G\u00f6r\u00fcnt\u00fcleme Ba\u015f\u0131na Maliyet)<\/td><td>30 saniye izleme veya etkile\u015fim ba\u015f\u0131na \u00f6deme<\/td><td>TrueView reklamlar<\/td><\/tr><tr><td><strong>CPM<\/strong> (Bin G\u00f6sterim Ba\u015f\u0131na Maliyet)<\/td><td>Her 1.000 g\u00f6sterim i\u00e7in \u00f6deme<\/td><td>Bumper, Masthead reklamlar<\/td><\/tr><tr><td><strong>CPC<\/strong> (T\u0131klama Ba\u015f\u0131na Maliyet)<\/td><td>Her t\u0131klama i\u00e7in \u00f6deme<\/td><td>Discovery\/In-feed reklamlar<\/td><\/tr><tr><td><strong>CPA<\/strong> (Eylem Ba\u015f\u0131na Maliyet)<\/td><td>D\u00f6n\u00fc\u015f\u00fcm (sat\u0131n alma, form doldurma) ba\u015f\u0131na \u00f6deme<\/td><td>Performans kampanyalar\u0131<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcca Reklam Formatlar\u0131na G\u00f6re Maliyetler (T\u00fcrkiye)<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Reklam T\u00fcr\u00fc<\/th><th>Maliyet Aral\u0131\u011f\u0131<\/th><th>\u00d6deme Modeli<\/th><th>Ortalama D\u00f6n\u00fc\u015f\u00fcm Oran\u0131<\/th><\/tr><\/thead><tbody><tr><td><strong>TrueView In-Stream<\/strong><\/td><td>0.05 TL \u2013 1 TL<\/td><td>CPV<\/td><td>%2-5<\/td><\/tr><tr><td><strong>Discovery Reklamlar\u0131<\/strong><\/td><td>3.45 TL \u2013 10.36 TL<\/td><td>CPC<\/td><td>%1-3<\/td><\/tr><tr><td><strong>Bumper Reklamlar (6 sn)<\/strong><\/td><td>34.52 TL \u2013 345.23 TL CPM<\/td><td>CPM<\/td><td>%0.5-2<\/td><\/tr><tr><td><strong>Masthead Reklamlar\u0131<\/strong><\/td><td>Premium fiyatland\u0131rma<\/td><td>CPM veya Saat ba\u015f\u0131<\/td><td>%92 hat\u0131rlanma oran\u0131<\/td><\/tr><tr><td><strong>E-ticaret Reklamlar\u0131<\/strong><\/td><td>3.45 TL \u2013 345.23 TL<\/td><td>CPV\/CPM\/CPC<\/td><td>%1-5<\/td><\/tr><tr><td><strong>B2B Reklamlar\u0131<\/strong><\/td><td>12.000 TL \u2013 150.000 TL (paket)<\/td><td>Paket fiyatland\u0131rma<\/td><td>De\u011fi\u015fken<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udf0d Global Kar\u015f\u0131la\u015ft\u0131rma<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>B\u00f6lge\/Pazar<\/th><th>Ortalama CPM<\/th><th>\u00d6zellikler<\/th><\/tr><\/thead><tbody><tr><td><strong>T\u00fcrkiye<\/strong><\/td><td>5-20 TL (~$0.50-$2)<\/td><td>Orta maliyetli pazar<\/td><\/tr><tr><td><strong>ABD<\/strong><\/td><td>$11.95 median<\/td><td>Y\u00fcksek rekabet<\/td><\/tr><tr><td><strong>Avustralya<\/strong><\/td><td>~$36.21<\/td><td>En pahal\u0131 pazarlar aras\u0131nda<\/td><\/tr><tr><td><strong>Kanada<\/strong><\/td><td>$29-32<\/td><td>Premium pazar<\/td><\/tr><tr><td><strong>Hindistan<\/strong><\/td><td>~$0.70<\/td><td>D\u00fc\u015f\u00fck maliyetli pazar<\/td><\/tr><tr><td><strong>Pakistan<\/strong><\/td><td>~$0.42<\/td><td>En d\u00fc\u015f\u00fck CPM&#8217;ler<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcc8 Global Benchmark Verileri (2025-2026)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ortalama Global CPM<\/strong>: ~$3.53 (bin g\u00f6sterim ba\u015f\u0131na)<\/li>\n\n\n\n<li><strong>Ortalama Global CPV<\/strong>: ~$0.026 (2.6 sent)<\/li>\n\n\n\n<li><strong>Ortalama CPV Aral\u0131\u011f\u0131<\/strong>: $0.01 &#8211; $0.30<\/li>\n\n\n\n<li><strong>Skippable In-Stream CPV<\/strong>: $0.05 &#8211; $0.10<\/li>\n\n\n\n<li><strong>YouTube Shorts CPM<\/strong>: ~$4<\/li>\n\n\n\n<li><strong>YouTube Shorts CPV<\/strong>: $0.10 &#8211; $0.30<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfaf Maliyetleri Etkileyen Fakt\u00f6rler<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Reklam Format\u0131 Se\u00e7imi<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TrueView reklamlar: Sadece izlendi\u011finde \u00f6deme (en maliyet-etkin)<\/li>\n\n\n\n<li>Atlanamayan reklamlar: Sabit g\u00f6sterim \u00fccreti<\/li>\n\n\n\n<li>Bumper reklamlar: 6 saniyelik format, mobilde y\u00fcksek etki<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Hedef Kitle<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demografik gruplar (ya\u015f, cinsiyet)<\/li>\n\n\n\n<li>\u0130lgi alanlar\u0131 ve davran\u0131\u015fsal hedefleme<\/li>\n\n\n\n<li>\u00d6zel hedef kitle segmentleri<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Rekabet ve Mevsimsellik<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tatil d\u00f6nemlerinde (Kas\u0131m-Aral\u0131k) maliyetler %70-94 artabilir<\/li>\n\n\n\n<li>Black Friday ve Cyber Monday haftas\u0131nda CPC&#8217;ler neredeyse iki kat\u0131na \u00e7\u0131kabilir<\/li>\n\n\n\n<li>Ocak ay\u0131 genellikle daha d\u00fc\u015f\u00fck maliyetli<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Cihaz T\u00fcr\u00fc<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Cihaz<\/th><th>G\u00f6reli CPM<\/th><\/tr><\/thead><tbody><tr><td>Mobil (Telefon)<\/td><td>$5-9 (orta)<\/td><\/tr><tr><td>Masa\u00fcst\u00fc<\/td><td>Orta-y\u00fcksek<\/td><\/tr><tr><td>Tablet<\/td><td>Daha d\u00fc\u015f\u00fck<\/td><\/tr><tr><td>Connected TV (CTV)<\/td><td>$8.72-$10.01 (y\u00fcksek ama tamamlama oranlar\u0131 daha iyi)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcc5 Mevsimsel Maliyet De\u011fi\u015fimleri (Global CPV)<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Ay<\/th><th>Ortalama CPV<\/th><\/tr><\/thead><tbody><tr><td>Ocak<\/td><td>$0.026<\/td><\/tr><tr><td>\u015eubat-Mart<\/td><td>$0.030<\/td><\/tr><tr><td>Nisan-May\u0131s<\/td><td>$0.022-0.025<\/td><\/tr><tr><td>Haziran-A\u011fustos<\/td><td>$0.022-0.028<\/td><\/tr><tr><td>Eyl\u00fcl-Ekim<\/td><td>$0.026-0.028<\/td><\/tr><tr><td>Kas\u0131m<\/td><td>$0.033<\/td><\/tr><tr><td><strong>Aral\u0131k<\/strong><\/td><td><strong>$0.045<\/strong> (en y\u00fcksek)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udca1 B\u00fct\u00e7e Planlama \u00d6nerileri<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Ba\u015flang\u0131\u00e7 B\u00fct\u00e7esi<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00fcnl\u00fck ba\u015flang\u0131\u00e7 b\u00fct\u00e7esi: $10-50 (test i\u00e7in)<\/li>\n\n\n\n<li>Ayl\u0131k b\u00fct\u00e7e s\u0131n\u0131r\u0131 koyabilir ve kampanyalar\u0131 istedi\u011finiz zaman duraklatabilirsiniz<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Sekt\u00f6rel B\u00fct\u00e7e \u00d6rnekleri<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-ticaret<\/strong>: G\u00f6r\u00fcnt\u00fcleme ba\u015f\u0131na 3.45-10.36 TL, CPM 34.52-345.23 TL<\/li>\n\n\n\n<li><strong>Hizmet sekt\u00f6r\u00fc<\/strong>: \u0130\u015fletmelerin %38.4&#8217;\u00fc reklamlar\u0131na devam ederken, %16.3&#8217;\u00fc b\u00fct\u00e7esini %100 art\u0131rm\u0131\u015f durumda<\/li>\n\n\n\n<li><strong>B2B<\/strong>: Paket fiyatland\u0131rma 12.000 TL&#8217;den ba\u015flay\u0131p 150.000 TL&#8217;ye kadar \u00e7\u0131kabilir<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\ude80 Optimizasyon Stratejileri<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Erken Ba\u015flang\u0131\u00e7<\/strong>: Tatil d\u00f6nemlerinden \u00f6nce (Halloween sonras\u0131) kampanya ba\u015flatmak %34 daha verimli CPV sa\u011flar<\/li>\n\n\n\n<li><strong>A\/B Testleri<\/strong>: Farkl\u0131 kreatifler ve hedeflemeler test edin<\/li>\n\n\n\n<li><strong>Mobil Optimizasyon<\/strong>: Bumper reklamlar mobilde en etkili formatt\u0131r<\/li>\n\n\n\n<li><strong>Yarat\u0131c\u0131 Kalite<\/strong>: \u0130lk 5 saniye kritik &#8211; izleyiciyi hemen yakalay\u0131n<\/li>\n\n\n\n<li><strong>Hedef Kitle Geni\u015fli\u011fi<\/strong>: Bumper reklamlarda geni\u015f hedef kitle kullan\u0131n (g\u00f6sterim ba\u015f\u0131na \u00f6deme yap\u0131ld\u0131\u011f\u0131 i\u00e7in)<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u26a0\ufe0f \u00d6nemli Notlar<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u0131f\u0131r T\u0131klama G\u00f6r\u00fcn\u00fcmleri<\/strong>: YouTube&#8217;da bir g\u00f6r\u00fcn\u00fcm, 30 saniye izleme veya videonun tamam\u0131 (30 sn&#8217;den k\u0131saysa) veya etkile\u015fim olarak say\u0131l\u0131r<\/li>\n\n\n\n<li><strong>Shorts Fark\u0131<\/strong>: Shorts reklamlar\u0131nda g\u00f6r\u00fcn\u00fcm e\u015fi\u011fi 10 saniyedir (standart 30 saniye yerine)<\/li>\n\n\n\n<li><strong>Yeniden Pazarlama<\/strong>: Bumper reklam g\u00f6r\u00fcnt\u00fclemeleriyle yeniden pazarlama listesi olu\u015fturulamaz<\/li>\n<\/ul>\n\n\n\n<p>Bu fiyatlar ortalama de\u011ferler olup, ger\u00e7ek maliyetler kampanya hedeflerinize, reklam kalitenize ve rekabet d\u00fczeyine g\u00f6re de\u011fi\u015fiklik g\u00f6sterecektir.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube Reklam \u00dccretleri YouTube reklam maliyetleri, reklam format\u0131, hedef kitle, sekt\u00f6r ve mevsimsellik gibi fakt\u00f6rlere g\u00f6re geni\u015f bir yelpazede de\u011fi\u015fiyor. \u0130\u015fte g\u00fcncel fiyatland\u0131rma ve stratejik bilgiler: \ud83d\udcb0 Temel Fiyatland\u0131rma Modelleri \u00d6deme Modeli A\u00e7\u0131klama Kullan\u0131m Alan\u0131 CPV (G\u00f6r\u00fcnt\u00fcleme Ba\u015f\u0131na Maliyet) 30 saniye izleme veya etkile\u015fim ba\u015f\u0131na \u00f6deme TrueView reklamlar CPM (Bin G\u00f6sterim Ba\u015f\u0131na Maliyet) Her 1.000 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5,4],"tags":[],"class_list":["post-70","post","type-post","status-publish","format-standard","hentry","category-internet","category-reklam","category-youtube"],"_links":{"self":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":3,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/70\/revisions"}],"predecessor-version":[{"id":73,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/70\/revisions\/73"}],"wp:attachment":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}