{"id":25,"date":"2026-03-04T03:41:21","date_gmt":"2026-03-04T03:41:21","guid":{"rendered":"https:\/\/bufajans.com.tr\/?p=25"},"modified":"2026-03-04T03:41:21","modified_gmt":"2026-03-04T03:41:21","slug":"internet-reklam-fiyatlari","status":"publish","type":"post","link":"https:\/\/bufajans.com.tr\/index.php\/2026\/03\/04\/internet-reklam-fiyatlari\/","title":{"rendered":"\u0130nternet Reklam Fiyatlar\u0131:"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Dijital pazarlama d\u00fcnyas\u0131nda rekabet her ge\u00e7en g\u00fcn artarken, i\u015fletmeler i\u00e7in do\u011fru reklam b\u00fct\u00e7esini belirlemek kritik \u00f6nem ta\u015f\u0131yor. Bu makalede, T\u00fcrkiye ve global pazarda 2025 y\u0131l\u0131 g\u00fcncel internet reklam fiyatlar\u0131n\u0131, fiyatland\u0131rma modellerini ve b\u00fct\u00e7e planlama stratejilerini detayl\u0131 olarak inceleyece\u011fiz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Temel Fiyatland\u0131rma Modelleri<\/h2>\n\n\n\n<p>\u0130nternet reklamc\u0131l\u0131\u011f\u0131nda \u00fc\u00e7 temel \u00f6deme modeli bulunmaktad\u0131r :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. CPM (Cost Per Mille &#8211; Bin G\u00f6sterim Ba\u015f\u0131na Maliyet)<\/h3>\n\n\n\n<p>Reklam\u0131n\u0131z\u0131n 1000 kez g\u00f6r\u00fcnt\u00fclenmesi kar\u015f\u0131l\u0131\u011f\u0131nda \u00f6dedi\u011finiz \u00fccrettir. Marka bilinirli\u011fi kampanyalar\u0131nda tercih edilir.<\/p>\n\n\n\n<p><strong>\u00d6rnek Fiyatlar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Standart banner (728\u00d790): 4 TL CPM<\/li>\n\n\n\n<li>Geni\u015f banner (120\u00d7400): 2 TL CPM<\/li>\n\n\n\n<li>Expandable banner: 6 TL CPM<\/li>\n\n\n\n<li>Interstitial: 4 TL CPM<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. CPC (Cost Per Click &#8211; T\u0131klama Ba\u015f\u0131na Maliyet)<\/h3>\n\n\n\n<p>Kullan\u0131c\u0131 reklam\u0131n\u0131za t\u0131klad\u0131\u011f\u0131nda \u00f6dedi\u011finiz \u00fccrettir. Performans odakl\u0131 kampanyalar i\u00e7in idealdir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. CPA (Cost Per Action &#8211; Eylem Ba\u015f\u0131na Maliyet)<\/h3>\n\n\n\n<p>Belirli bir d\u00f6n\u00fc\u015f\u00fcm (sat\u0131n alma, form doldurma vb.) ger\u00e7ekle\u015fti\u011finde \u00f6deme yap\u0131lan modeldir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Platform Bazl\u0131 G\u00fcncel Fiyatlar (2025)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Google Ads Fiyatlar\u0131<\/h3>\n\n\n\n<p>Google Ads, arama motoru pazarlamas\u0131n\u0131n vazge\u00e7ilmez platformudur. 2025 verilerine g\u00f6re :<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Reklam T\u00fcr\u00fc<\/th><th>Ortalama CPC<\/th><th>CPM<\/th><\/tr><\/thead><tbody><tr><td><strong>Google Arama A\u011f\u0131<\/strong><\/td><td>$2.69 (~85 TL)<\/td><td>De\u011fi\u015fken<\/td><\/tr><tr><td><strong>Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131<\/strong><\/td><td>$0.63 (~20 TL)<\/td><td>$3.12 (~100 TL)<\/td><\/tr><tr><td><strong>E-Ticaret<\/strong><\/td><td>$1.16 (~37 TL)<\/td><td>&#8211;<\/td><\/tr><tr><td><strong>Finans &amp; Sigorta<\/strong><\/td><td>$3.44 (~110 TL)<\/td><td>&#8211;<\/td><\/tr><tr><td><strong>Hukuk<\/strong><\/td><td>$6.75 (~215 TL)<\/td><td>&#8211;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Ajans Maliyetleri:<\/strong> T\u00fcrkiye&#8217;de Google reklam ajanslar\u0131 genellikle ayl\u0131k minimum 5.000 TL reklam b\u00fct\u00e7esi + 5.000 TL y\u00f6netim \u00fccreti + 5.000 TL kurulum \u00fccreti talep etmektedir .<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta (Facebook &amp; Instagram) Reklam Fiyatlar\u0131<\/h3>\n\n\n\n<p>Meta platformlar\u0131, hedefleme kapasitesiyle \u00f6ne \u00e7\u0131kmaktad\u0131r :<\/p>\n\n\n\n<p><strong>Facebook Ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ortalama CPC: $0.44-0.62 (~14-20 TL)<\/li>\n\n\n\n<li>Ortalama CPM: $11.62-14.40 (~370-460 TL)<\/li>\n\n\n\n<li>Lead ba\u015f\u0131na maliyet: $5.83 (~185 TL)<\/li>\n<\/ul>\n\n\n\n<p><strong>Instagram Ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ortalama CPC: $0.20-2.00 (~6-64 TL)<\/li>\n\n\n\n<li>Ortalama CPM: $6.70-12.19 (~215-390 TL)<\/li>\n\n\n\n<li>Etkile\u015fim ba\u015f\u0131na: $0.05-0.10 (~1.5-3 TL)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ba\u015flang\u0131\u00e7 B\u00fct\u00e7esi \u00d6nerisi:<\/strong> G\u00fcnl\u00fck 5-10$ (160-320 TL) ile ba\u015flanabilir, sonu\u00e7lara g\u00f6re art\u0131r\u0131labilir .<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube Reklam Fiyatlar\u0131<\/h3>\n\n\n\n<p>Video pazarlaman\u0131n g\u00fcc\u00fc her ge\u00e7en g\u00fcn artmaktad\u0131r :<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Reklam Format\u0131<\/th><th>Maliyet Aral\u0131\u011f\u0131<\/th><th>\u00d6deme Modeli<\/th><\/tr><\/thead><tbody><tr><td><strong>TrueView In-Stream<\/strong><\/td><td>0.05-1 TL<\/td><td>CPV (G\u00f6r\u00fcnt\u00fcleme ba\u015f\u0131na)<\/td><\/tr><tr><td><strong>Discovery Reklamlar\u0131<\/strong><\/td><td>3.45-10.36 TL<\/td><td>CPC<\/td><\/tr><tr><td><strong>Bumper Ads<\/strong><\/td><td>34.52-345.23 TL CPM<\/td><td>CPM<\/td><\/tr><tr><td><strong>Masthead<\/strong><\/td><td>Premium fiyatland\u0131rma<\/td><td>CPM\/CPH<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Sekt\u00f6rel Bazda B2B Paketleri:<\/strong> 12.000 TL&#8217;den ba\u015flay\u0131p 150.000 TL&#8217;ye kadar \u00e7\u0131kmaktad\u0131r .<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Programatik Reklamc\u0131l\u0131k<\/h3>\n\n\n\n<p>Otomatik al\u0131m sat\u0131m platformlar\u0131nda fiyatlar olduk\u00e7a rekabet\u00e7idir :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPM:<\/strong> $0.10 (~3 TL) ba\u015flang\u0131\u00e7<\/li>\n\n\n\n<li><strong>CPC:<\/strong> $0.001 (~0.03 TL) ba\u015flang\u0131\u00e7<\/li>\n\n\n\n<li><strong>CPA:<\/strong> $0.01 (~0.30 TL) ba\u015flang\u0131\u00e7<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Reklam B\u00fct\u00e7esi Planlama Rehberi<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130\u015fletme B\u00fcy\u00fckl\u00fc\u011f\u00fcne G\u00f6re \u00d6neriler<\/h3>\n\n\n\n<p><strong>K\u00fc\u00e7\u00fck \u0130\u015fletmeler:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ayl\u0131k b\u00fct\u00e7e: 500-1.000$ (~16.000-32.000 TL)<\/li>\n\n\n\n<li>G\u00fcnl\u00fck minimum: 300 TL<\/li>\n\n\n\n<li>Odak: Yerel hedefleme, d\u00fc\u015f\u00fck rekabetli anahtar kelimeler<\/li>\n<\/ul>\n\n\n\n<p><strong>Orta \u00d6l\u00e7ekli \u0130\u015fletmeler:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ayl\u0131k b\u00fct\u00e7e: 1.000-5.000$ (~32.000-160.000 TL)<\/li>\n\n\n\n<li>\u00c7oklu platform stratejisi<\/li>\n\n\n\n<li>A\/B test kapasitesi<\/li>\n<\/ul>\n\n\n\n<p><strong>B\u00fcy\u00fck \u0130\u015fletmeler:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ayl\u0131k b\u00fct\u00e7e: 5.000$+ (~160.000 TL+)<\/li>\n\n\n\n<li>Premium ajans deste\u011fi<\/li>\n\n\n\n<li>Full-funnel pazarlama<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Y\u0131ll\u0131k Gelir Oran\u0131 Yakla\u015f\u0131m\u0131<\/h3>\n\n\n\n<p>Pazarlama uzmanlar\u0131, i\u015fletmelerin y\u0131ll\u0131k gelirlerinin <strong>%5&#8217;ini<\/strong> reklam b\u00fct\u00e7esi olarak ay\u0131rmalar\u0131n\u0131 \u00f6nermektedir . \u00d6rne\u011fin, 1 milyon TL y\u0131ll\u0131k geliri olan bir i\u015fletme i\u00e7in 50.000 TL&#8217;lik bir reklam b\u00fct\u00e7esi uygun olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fiyatlar\u0131 Etkileyen Kritik Fakt\u00f6rler<\/h2>\n\n\n\n<p>Reklam maliyetlerinizi belirleyen ba\u015fl\u0131ca unsurlar \u015funlard\u0131r :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sekt\u00f6r Rekabeti:<\/strong> Sigorta, hukuk, finans gibi sekt\u00f6rlerde CPC&#8217;ler 3-4 kat daha y\u00fcksektir<\/li>\n\n\n\n<li><strong>Hedef Kitle:<\/strong> Kad\u0131n hedef kitle genellikle daha y\u00fcksek maliyetlidir<\/li>\n\n\n\n<li><strong>Mevsimsellik:<\/strong> Black Friday, y\u0131lba\u015f\u0131 gibi d\u00f6nemlerde maliyetler 2-3 kat artabilir<\/li>\n\n\n\n<li><strong>Reklam Kalitesi:<\/strong> Y\u00fcksek kaliteli, ilgili reklamlar daha d\u00fc\u015f\u00fck maliyetle daha iyi sonu\u00e7 verir<\/li>\n\n\n\n<li><strong>Co\u011frafi Konum:<\/strong> B\u00fcy\u00fck \u015fehirlerde rekabet daha y\u00fcksektir<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Ajans vs. \u0130\u00e7 Ekip Maliyetleri<\/h2>\n\n\n\n<p>Profesyonel reklam y\u00f6netimi i\u00e7in iki se\u00e7enek bulunmaktad\u0131r :<\/p>\n\n\n\n<p><strong>Ajans Paketleri (\u00d6rnek):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Standart:<\/strong> 6.000 TL\/ay (15.000 TL&#8217;ye kadar b\u00fct\u00e7e y\u00f6netimi)<\/li>\n\n\n\n<li><strong>Profesyonel:<\/strong> 10.000 TL\/ay (30.000 TL&#8217;ye kadar b\u00fct\u00e7e y\u00f6netimi)<\/li>\n\n\n\n<li><strong>Enterprise:<\/strong> 15.000 TL\/ay (100.000 TL&#8217;ye kadar b\u00fct\u00e7e y\u00f6netimi)<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0130\u00e7 Ekip Maliyetleri:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklam uzman\u0131 maa\u015f\u0131: 25.000-50.000 TL\/ay<\/li>\n\n\n\n<li>Tasar\u0131mc\u0131: 20.000-35.000 TL\/ay<\/li>\n\n\n\n<li>Toplam ayl\u0131k operasyonel maliyet: 45.000-85.000 TL<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">ROI ve Verimlilik \u0130pu\u00e7lar\u0131<\/h2>\n\n\n\n<p>Reklam harcamalar\u0131n\u0131zdan maksimum verim almak i\u00e7in :<\/p>\n\n\n\n<p>\u2705 <strong>A\/B Testleri:<\/strong> S\u00fcrekli farkl\u0131 kreatif ve hedefleme denemeleri yap\u0131n<br>\u2705 <strong>Remarketing:<\/strong> Site ziyaret\u00e7ilerini geri kazanmak i\u00e7in ayr\u0131 b\u00fct\u00e7e ay\u0131r\u0131n<br>\u2705 <strong>Performans \u0130zleme:<\/strong> Haftal\u0131k raporlama ve optimizasyon<br>\u2705 <strong>Sezonsal Ayarlama:<\/strong> Y\u00fcksek sezonda b\u00fct\u00e7eyi art\u0131r\u0131n, d\u00fc\u015f\u00fck sezonda koruyun<br>\u2705 <strong>\u00c7oklu Dokunu\u015f:<\/strong> Ortalama 7-12 dokunu\u015fla sat\u0131\u015f ger\u00e7ekle\u015fir, sab\u0131rl\u0131 olun<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n\n\n<p>2025 y\u0131l\u0131nda internet reklam fiyatlar\u0131, platform se\u00e7imine, sekt\u00f6re ve hedef kitleye g\u00f6re geni\u015f bir yelpazede de\u011fi\u015fmektedir. K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in g\u00fcnl\u00fck 300-500 TL ile ba\u015flanabilecek dijital reklamc\u0131l\u0131k, do\u011fru strateji ve optimizasyonla y\u00fcksek getiri sa\u011flayabilir.<\/p>\n\n\n\n<p>Unutmay\u0131n ki, en pahal\u0131 reklam vermedi\u011finiz reklam de\u011fil, <strong>hedef kitlenize ula\u015famad\u0131\u011f\u0131n\u0131z<\/strong> reklamd\u0131r. B\u00fct\u00e7enizi belirlerken sadece maliyetleri de\u011fil, potansiyel d\u00f6n\u00fc\u015f\u00fcm de\u011ferini (Customer Lifetime Value) g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Not: Fiyatlar 2025 Mart ay\u0131 itibar\u0131yla g\u00fcncel verileri yans\u0131tmaktad\u0131r. D\u00f6viz kurlar\u0131 ve piyasa ko\u015fullar\u0131ndaki de\u011fi\u015fiklikler fiyatlar\u0131 etkileyebilir.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama d\u00fcnyas\u0131nda rekabet her ge\u00e7en g\u00fcn artarken, i\u015fletmeler i\u00e7in do\u011fru reklam b\u00fct\u00e7esini belirlemek kritik \u00f6nem ta\u015f\u0131yor. Bu makalede, T\u00fcrkiye ve global pazarda 2025 y\u0131l\u0131 g\u00fcncel internet reklam fiyatlar\u0131n\u0131, fiyatland\u0131rma modellerini ve b\u00fct\u00e7e planlama stratejilerini detayl\u0131 olarak inceleyece\u011fiz. Temel Fiyatland\u0131rma Modelleri \u0130nternet reklamc\u0131l\u0131\u011f\u0131nda \u00fc\u00e7 temel \u00f6deme modeli bulunmaktad\u0131r : 1. CPM (Cost Per Mille &#8211; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":1,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/25\/revisions"}],"predecessor-version":[{"id":26,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/25\/revisions\/26"}],"wp:attachment":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=25"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=25"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}