{"id":165,"date":"2026-06-16T02:14:46","date_gmt":"2026-06-16T02:14:46","guid":{"rendered":"https:\/\/bufajans.com.tr\/?p=165"},"modified":"2026-06-16T02:14:48","modified_gmt":"2026-06-16T02:14:48","slug":"outdoor-reklam-terimleri-sozlugu","status":"publish","type":"post","link":"https:\/\/bufajans.com.tr\/index.php\/2026\/06\/16\/outdoor-reklam-terimleri-sozlugu\/","title":{"rendered":"Outdoor Reklam Terimleri S\u00f6zl\u00fc\u011f\u00fc"},"content":{"rendered":"\n

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OUTDOOR REKLAM TER\u0130MLER\u0130 S\u00d6ZL\u00dc\u011e\u00dc<\/h1>\n\n\n\n
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A<\/h2>\n\n\n\n

A-Boards:<\/strong> \u0130\u015fletmelerin indirim, kampanya veya yeni \u00fcr\u00fcn tan\u0131t\u0131mlar\u0131 i\u00e7in kulland\u0131\u011f\u0131, \u00e7ift tarafl\u0131, ayakta duran d\u0131\u015f mekan tabelalar\u0131. Sandvi\u00e7 tabela veya kald\u0131r\u0131m tabelas\u0131 olarak da bilinir.<\/p>\n\n\n\n

Above the Line (ATL):<\/strong> TV, radyo, billboard gibi geni\u015f kitlelere ula\u015fan geleneksel reklam mecralar\u0131n\u0131 ifade eder.<\/p>\n\n\n\n

Ace Media:<\/strong> Ta\u015f\u0131y\u0131c\u0131 d\u0131\u015f mekan reklamc\u0131l\u0131\u011f\u0131n\u0131n argo terimi, ayn\u0131 zamanda supersites olarak bilinir.<\/p>\n\n\n\n

Ad Creative:<\/strong> Reklam\u0131n g\u00f6rsel ve metinsel i\u00e7eri\u011fi. Billboard, poster veya dijital ekranda yer alan dikkat \u00e7ekici tasar\u0131m.<\/p>\n\n\n\n

Allotment:<\/strong> Bir kampanya i\u00e7in istenen br\u00fct reyting puanlar\u0131na ula\u015fmak i\u00e7in gereken reklam birimi say\u0131s\u0131.<\/p>\n\n\n\n

Alternative Media:<\/strong> Geleneksel billboard’lar\u0131n d\u0131\u015f\u0131nda kalan, deneyimsel etkinlikler, pop-up’lar ve interaktif uygulamalar gibi geni\u015f bir yelpazeyi kapsayan alternatif d\u0131\u015f mekan reklam formatlar\u0131.<\/p>\n\n\n\n

Ambient Advertising:<\/strong> Ola\u011fan\u00fcst\u00fc yerlerde reklam yerle\u015ftirme; s\u00fcrpriz, mizah veya interaktif \u00f6\u011feler kullanan yarat\u0131c\u0131 reklam uygulamalar\u0131.<\/p>\n\n\n\n

Angle:<\/strong> Zeminden en az 15 derecelik a\u00e7\u0131 yapan y\u00fczey. Her iki y\u00f6nden e\u015fit \u015fekilde g\u00f6r\u00fclemez.<\/p>\n\n\n\n

Annual Average Daily Traffic (AADT):<\/strong> Bir y\u0131lda, belirli bir noktadan ge\u00e7en g\u00fcnl\u00fck ortalama ara\u00e7 say\u0131s\u0131.<\/p>\n\n\n\n

Approach:<\/strong> Bir billboard veya reklam\u0131n ilk kez ay\u0131rt edilebilir oldu\u011fu noktadan metnin okunamayaca\u011f\u0131 noktaya kadar olan mesafe; reklam\u0131n g\u00f6r\u00fcn\u00fcr oldu\u011fu \u00f6l\u00e7\u00fclen mesafe.<\/p>\n\n\n\n

Artwork:<\/strong> Medya sahibine \u00fcretim i\u00e7in sunulan yarat\u0131c\u0131 \u00e7\u0131kt\u0131. Reklam standartlar\u0131na uygun olmal\u0131d\u0131r.<\/p>\n\n\n\n

Audience:<\/strong> Reklam\u0131n hedefledi\u011fi kitle; demografik ve psikografik \u00f6zelliklerle tan\u0131mlan\u0131r.<\/p>\n\n\n\n

Audience Delivery:<\/strong> Bir d\u0131\u015f mekan reklam\u0131n\u0131 g\u00f6ren toplam ki\u015fi say\u0131s\u0131. Reach, Frequency, Ratings ve Impressions metrikleriyle \u00f6l\u00e7\u00fcl\u00fcr.<\/p>\n\n\n\n

Augmented Reality:<\/strong> Ger\u00e7ek d\u00fcnyaya dijital g\u00f6r\u00fcnt\u00fc veya ses katmanlayan interaktif teknoloji. OOH ekranlar\u0131nda g\u00fc\u00e7l\u00fc bir etkile\u015fim arac\u0131d\u0131r.<\/p>\n\n\n\n

Awareness:<\/strong> Reklam\u0131n hat\u0131rlanmas\u0131; yarat\u0131c\u0131n\u0131n boyutu veya \u00f6zg\u00fcnl\u00fc\u011f\u00fcne ba\u011fl\u0131 olarak de\u011fi\u015fir.<\/p>\n\n\n\n

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B<\/h2>\n\n\n\n

Backlight:<\/strong> Arka ayd\u0131nlatmal\u0131 d\u0131\u015f mekan reklam ta\u015f\u0131y\u0131c\u0131s\u0131. Citylight veya \u00f6zel olarak modifiye edilmi\u015f, i\u00e7erisinde ayd\u0131nlatma sistemi olan billboard. Posterler iki tarafl\u0131 bask\u0131 gerektirir (g\u00fcnd\u00fcz ve gece farkl\u0131 \u00f6\u011feler g\u00f6r\u00fcn\u00fcr).<\/p>\n\n\n\n

Banner:<\/strong> B\u00fcy\u00fck \u00f6l\u00e7ekli, dikkat \u00e7ekici d\u0131\u015f mekan vitrinleri. Vinil malzemeden yap\u0131l\u0131r, binalar\u0131n yan taraf\u0131na veya iki direk aras\u0131na as\u0131l\u0131r.<\/p>\n\n\n\n

Barb (Broadcasters Audience Research Board):<\/strong> \u00d6ncelikle TV i\u00e7in olan, ancak \u00e7oklu mecra kampanya planlamalar\u0131nda kullan\u0131lan izleyici ara\u015ft\u0131rma verisi.<\/p>\n\n\n\n

Basic Bus:<\/strong> Toplu ta\u015f\u0131ma ara\u00e7lar\u0131 i\u00e7inde reklam mesaj\u0131 yerle\u015ftirilebilen t\u00fcm alanlar\u0131n seti.<\/p>\n\n\n\n

Bigboard:<\/strong> 9,6 x 3,6 metre veya 8 x 3 metre boyutlar\u0131ndaki b\u00fcy\u00fck format d\u0131\u015f mekan medyas\u0131. Genellikle b\u00fcy\u00fck binalarda ve otoyollar i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n\n\n

Billboard:<\/strong> D\u0131\u015f mekan reklamc\u0131l\u0131\u011f\u0131n\u0131n en pop\u00fcler ve en b\u00fcy\u00fck paya sahip format\u0131. Farkl\u0131 boyutlarda gelir.<\/p>\n\n\n\n

Boarding:<\/strong> \u00d6nceden bas\u0131lm\u0131\u015f ilanlar\u0131n kamuya a\u00e7\u0131k yerlerde as\u0131lmas\u0131.<\/p>\n\n\n\n

Brand Awareness:<\/strong> T\u00fcketicilerin bir marka imaj\u0131yla olan a\u015final\u0131\u011f\u0131 ve belirli bir markan\u0131n \u00fcr\u00fcnlerini bilin\u00e7alt\u0131nda tan\u0131ma d\u00fczeyi.<\/p>\n\n\n\n

Bulletin:<\/strong> Billboard’lar aras\u0131nda en b\u00fcy\u00fck ikinci t\u00fcr. Genellikle otoyol kenarlar\u0131nda, tek ba\u015f\u0131na duran yap\u0131lard\u0131r. \u00dc\u00e7 farkl\u0131 boyutta gelir.<\/p>\n\n\n\n

Bus Benches:<\/strong> Otob\u00fcs beklerken oturulan banketlerin \u00fczerindeki reklamlar. Soka\u011fa ula\u015f\u0131r, g\u00f6z hizas\u0131ndad\u0131r.<\/p>\n\n\n\n

Bus Shelter:<\/strong> Otob\u00fcs ve tramvay duraklar\u0131ndaki reklam alanlar\u0131.<\/p>\n\n\n\n

Busshelter:<\/strong> Citylight’\u0131n toplu ta\u015f\u0131ma duraklar\u0131ndaki ba\u015fka bir ad\u0131.<\/p>\n\n\n\n

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C<\/h2>\n\n\n\n

Campaign Period:<\/strong> Bir d\u0131\u015f mekan reklam kampanyas\u0131n\u0131n \u00e7al\u0131\u015ft\u0131\u011f\u0131 s\u00fcre.<\/p>\n\n\n\n

Cancellation Period:<\/strong> Reklamverenin ceza \u00f6demeden kampanyay\u0131 iptal edebilece\u011fi belirlenmi\u015f zaman aral\u0131\u011f\u0131.<\/p>\n\n\n\n

Charting:<\/strong> Bir d\u0131\u015f mekan reklam kampanyas\u0131 i\u00e7in stratejik lokasyonlar\u0131n se\u00e7ilmesi ve s\u00fcrenin belirlenmesi s\u00fcreci.<\/p>\n\n\n\n

City Information Panels:<\/strong> Yaya trafi\u011finin yo\u011fun oldu\u011fu kald\u0131r\u0131mlar, ula\u015f\u0131m duraklar\u0131 ve turistik merkezlerde yer alan, harita veya ula\u015f\u0131m saatleri gibi kamu bilgisi ile reklam alan\u0131n\u0131 birle\u015ftiren, g\u00f6z hizas\u0131nda ba\u011f\u0131ms\u0131z ekranlar.<\/p>\n\n\n\n

Citylight:<\/strong> 118,5 x 175 cm format\u0131nda, bina veya sokak mobilyalar\u0131 \u00fczerine yerle\u015ftirilen d\u0131\u015f mekan reklam ta\u015f\u0131y\u0131c\u0131lar\u0131n\u0131n genel terimi. Backlight veya de\u011fi\u015fken temal\u0131 (iki kampanya ayn\u0131 anda) olabilir.<\/p>\n\n\n\n

CLV (City Light Showcases):<\/strong> En yayg\u0131n citylight t\u00fcr\u00fc.<\/p>\n\n\n\n

Copy Area:<\/strong> D\u0131\u015f mekan reklam\u0131nda mesaj veya tasar\u0131ma ayr\u0131lan b\u00f6l\u00fcm; metin, g\u00f6rsel ve grafikleri i\u00e7erir.<\/p>\n\n\n\n

Coverage:<\/strong> Bir reklam kampanyas\u0131n\u0131n d\u0131\u015f mekan alanlar\u0131nda en az bir kez g\u00f6r\u00fclecek ki\u015fi say\u0131s\u0131. %1 ile %80 aras\u0131nda bir de\u011fer alabilir.<\/p>\n\n\n\n

Cross-Track:<\/strong> Demiryolu platformlar\u0131na bakan reklam ekranlar\u0131 (\u00f6zellikle metro istasyonlar\u0131nda).<\/p>\n\n\n\n

Creative:<\/strong> D\u0131\u015f mekan reklam\u0131ndaki g\u00f6rsel ve metinsel i\u00e7erik. Dikkat \u00e7ekici grafikler ve ikna edici metinlerden olu\u015fur.<\/p>\n\n\n\n

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D<\/h2>\n\n\n\n

D6:<\/strong> 1,8m x 1,2m boyutlar\u0131ndaki en yayg\u0131n \u0130ngiltere format\u0131. Otob\u00fcs duraklar\u0131, perakende alanlar\u0131 ve al\u0131\u015fveri\u015f merkezlerinde g\u00f6r\u00fcl\u00fcr.<\/p>\n\n\n\n

D48:<\/strong> 20ft x 10ft (yakla\u015f\u0131k 6m x 3m) boyutlar\u0131ndaki en yayg\u0131n \u0130ngiltere yol kenar\u0131 billboard format\u0131.<\/p>\n\n\n\n

D96:<\/strong> 39,37ft x 9,842ft boyutlar\u0131ndaki en b\u00fcy\u00fck standart \u0130ngiltere billboard format\u0131.<\/p>\n\n\n\n

DEC (Daily Effective Circulation):<\/strong> Bir OOH ekran\u0131n\u0131n yan\u0131ndan g\u00fcnl\u00fck ge\u00e7en ortalama ki\u015fi say\u0131s\u0131 (ara\u00e7 i\u00e7inde veya yaya). G\u00f6r\u00fcn\u00fcrl\u00fck ve lokasyonun trafik hacmini hesaba katar.<\/p>\n\n\n\n

Demographics:<\/strong> Kampanyalar i\u00e7in kitleyi tan\u0131mlamak ve hedeflemek i\u00e7in kullan\u0131lan n\u00fcfusun istatistiksel \u00f6zellikleri (ya\u015f, cinsiyet, gelir d\u00fczeyi vb.).<\/p>\n\n\n\n

Digital Out-of-Home (DOOH):<\/strong> D\u0131\u015f ve i\u00e7 mekanlarda kullan\u0131lan dijital ekranlar ve i\u00e7erikler. Ger\u00e7ek zamanl\u0131 g\u00fcncellemeler ve etkile\u015fimli g\u00f6rsel \u00f6\u011feler sunar.<\/p>\n\n\n\n

Digital Rail:<\/strong> Demiryolu a\u011f\u0131 boyunca dijital reklamc\u0131l\u0131k.<\/p>\n\n\n\n

Digital High Street:<\/strong> Y\u00fcksek caddelerde ve al\u0131\u015fveri\u015f alanlar\u0131ndaki dijital ekranlar.<\/p>\n\n\n\n

Distribution:<\/strong> D\u0131\u015f mekan reklamlar\u0131n\u0131n \u00e7e\u015fitli lokasyonlara stratejik yerle\u015ftirilmesi ve da\u011f\u0131t\u0131m\u0131.<\/p>\n\n\n\n

Dwell Time:<\/strong> Bir ki\u015finin d\u0131\u015f mekan reklam\u0131n\u0131n yan\u0131nda kald\u0131\u011f\u0131 s\u00fcre. Mesaj\u0131 fark etme ve etkile\u015fime girme f\u0131rsat\u0131 sa\u011flar.<\/p>\n\n\n\n

Dynamic Content:<\/strong> Hava, saat, trafik ko\u015fullar\u0131 veya kullan\u0131c\u0131 verileri gibi d\u0131\u015f tetikleyicilere g\u00f6re ger\u00e7ek zamanl\u0131 olarak de\u011fi\u015fen DOOH yarat\u0131c\u0131 varl\u0131klar\u0131.<\/p>\n\n\n\n

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E<\/h2>\n\n\n\n

Effective Frequency:<\/strong> Mesaj\u0131n istenilen etkiyi yaratabilmesi i\u00e7in hedef kitleye ka\u00e7 kez ula\u015fmas\u0131 gerekti\u011fi.<\/p>\n\n\n\n

Effective Reach:<\/strong> Medya plan\u0131n\u0131n efektif frekans d\u00fczeyinde elde etti\u011fi eri\u015fim.<\/p>\n\n\n\n

Emission Share:<\/strong> Bir kanal\u0131n bir programa toplam yay\u0131n s\u00fcresinden ay\u0131rd\u0131\u011f\u0131 zaman pay\u0131.<\/p>\n\n\n\n

Environment:<\/strong> Billboard’lar\u0131n \u00e7evresindeki alan.<\/p>\n\n\n\n

Escalator Panels:<\/strong> Metro ve b\u00fcy\u00fck tren istasyonlar\u0131ndaki y\u00fcr\u00fcyen merdivenlerdeki dijital veya statik reklam panelleri.<\/p>\n\n\n\n

Exclusive Reach:<\/strong> Belirli bir zaman diliminde sadece bir kanal\u0131 dinleyen\/izleyen farkl\u0131 ki\u015fi say\u0131s\u0131.<\/p>\n\n\n\n

Exposure:<\/strong> Bir d\u0131\u015f mekan reklam\u0131n\u0131 g\u00f6ren veya temas eden ki\u015fi say\u0131s\u0131. Kampanyan\u0131n eri\u015fimini ve potansiyel etkisini belirleyen ana metrik.<\/p>\n\n\n\n

Extension:<\/strong> Standart boyutlar\u0131n d\u0131\u015f\u0131na ta\u015fan, billboard’\u0131n geleneksel dikd\u00f6rtgen \u015feklini bozan tasar\u0131m eleman\u0131. 3D \u00f6\u011feler veya yarat\u0131c\u0131 konturlar i\u00e7ererek g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131r\u0131r.<\/p>\n\n\n\n

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F<\/h2>\n\n\n\n

Face:<\/strong> D\u0131\u015f mekan reklam yap\u0131s\u0131n\u0131n reklam\u0131n g\u00f6sterildi\u011fi g\u00f6r\u00fcn\u00fcr y\u00fczeyi. Billboard’\u0131n \u00f6n paneli veya ula\u015f\u0131m bar\u0131na\u011f\u0131n\u0131n yan taraf\u0131 gibi.<\/p>\n\n\n\n

First In Break (FIB):<\/strong> Reklam aras\u0131n\u0131n ilk s\u0131ras\u0131nda yay\u0131nlanan reklam.<\/p>\n\n\n\n

First Right of Refusal:<\/strong> Bir reklamverene, reklam alan\u0131 di\u011fer reklamverenlere sunulmadan \u00f6nce yenileme veya uzatma se\u00e7ene\u011fi tan\u0131yan s\u00f6zle\u015fme h\u00fckm\u00fc.<\/p>\n\n\n\n

Flight:<\/strong> Bir d\u0131\u015f mekan reklam kampanyas\u0131n\u0131n s\u00fcresi. Billboard’lar i\u00e7in standart flight genellikle d\u00f6rt haftad\u0131r.<\/p>\n\n\n\n

Flowchart:<\/strong> Y\u0131ll\u0131k medya plan\u0131n\u0131n \u015fematik g\u00f6sterimi.<\/p>\n\n\n\n

Footfall:<\/strong> Bir OOH lokasyonundan ge\u00e7en yaya trafi\u011fi. \u00d6zellikle y\u00fcksek caddeler ve perakende lokasyonlar\u0131 i\u00e7in \u00f6nemlidir.<\/p>\n\n\n\n

Format:<\/strong> Standart OOH boyutlar\u0131 (D6, D48, D96, Digital Mega 6 vb.).<\/p>\n\n\n\n

Frequency:<\/strong> Belirli bir s\u00fcre i\u00e7inde bir ki\u015finin bir d\u0131\u015f mekan reklam\u0131na ka\u00e7 kez maruz kald\u0131\u011f\u0131.<\/p>\n\n\n\n

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G<\/h2>\n\n\n\n

Gateway Sites:<\/strong> \u015eehirlerin ve kasabalar\u0131n ana giri\u015f noktalar\u0131ndaki premium OOH lokasyonlar\u0131.<\/p>\n\n\n\n

Geofencing:<\/strong> GPS kullanarak belirli OOH yerle\u015fimlerinin yak\u0131n\u0131ndaki kullan\u0131c\u0131lara mobil reklam sunan konum bazl\u0131 hedefleme teknolojisi.<\/p>\n\n\n\n

Geopath:<\/strong> D\u0131\u015f mekan reklamc\u0131l\u0131\u011f\u0131 i\u00e7in standart kitle \u00f6l\u00e7\u00fcm\u00fc sa\u011flayan, eski ad\u0131 Traffic Audit Bureau (TAB) olan kar amac\u0131 g\u00fctmeyen kurulu\u015f.<\/p>\n\n\n\n

Greater London Authority (GLA):<\/strong> Londra’daki OOH reklam izinlerini etkileyen d\u00fczenleyici kurum.<\/p>\n\n\n\n

Gross Rating Point (GRP):<\/strong> Bir reyting puan\u0131, pazar\u0131n toplam n\u00fcfusunun %1’ine e\u015fittir. Br\u00fct reyting puan\u0131, kampanyan\u0131n pazar i\u00e7i toplam izlenimlerinin toplam n\u00fcfusa b\u00f6l\u00fcnmesiyle hesaplan\u0131r.<\/p>\n\n\n\n

GRP (Gross Rating Point):<\/strong> Br\u00fct reyting puan\u0131. Belirli bir zaman aral\u0131\u011f\u0131nda izlenme\/dinlenme oranlar\u0131n\u0131 g\u00f6steren metrik.<\/p>\n\n\n\n

Guerilla Ads:<\/strong> Beklenmedik yerlerde dikkat \u00e7ekmek ve merak uyand\u0131rmak i\u00e7in tasarlanan geleneksel olmayan ve son derece yarat\u0131c\u0131 reklamlar.<\/p>\n\n\n\n

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H<\/h2>\n\n\n\n

Head-on Display:<\/strong> Seyircinin (s\u00fcr\u00fcc\u00fc veya yaya) do\u011frudan kar\u015f\u0131s\u0131na bakan, ka\u00e7\u0131r\u0131lamayacak billboard veya reklam ekran\u0131.<\/p>\n\n\n\n

Heavy User:<\/strong> Bir markay\u0131 veya \u00fcr\u00fcn\u00fc ortalaman\u0131n \u00e7ok \u00fcst\u00fcnde t\u00fcketen kullan\u0131c\u0131.<\/p>\n\n\n\n

High Impact:<\/strong> B\u00fcy\u00fck, g\u00f6rsel olarak etkileyici d\u0131\u015f mekan reklamlar\u0131n\u0131 ifade eden terim (spectaculars veya wallscapes gibi).<\/p>\n\n\n\n

Highway Beautification Act:<\/strong> 1965’te ABD’de y\u00fcr\u00fcrl\u00fc\u011fe giren, kamusal ticari olmayan alanlarda reklam yerle\u015ftirme ko\u015fullar\u0131n\u0131 d\u00fczenleyen yasa.<\/p>\n\n\n\n

Hold Period:<\/strong> Bir reklam\u0131n d\u0131\u015f mekan reklam ortam\u0131nda yeni bir kampanya ile de\u011fi\u015ftirilmeden \u00f6nce g\u00f6sterimde kald\u0131\u011f\u0131 s\u00fcre.<\/p>\n\n\n\n

Hoarding:<\/strong> \u00d6zellikle in\u015faat alanlar\u0131nda yayg\u0131n olan geleneksel billboard terimi (\u0130ngiltere).<\/p>\n\n\n\n

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I<\/h2>\n\n\n\n

Illuminated:<\/strong> Spot \u0131\u015f\u0131klar\u0131, arka ayd\u0131nlatma veya LED sistemleri ile gece veya d\u00fc\u015f\u00fck \u0131\u015f\u0131k ko\u015fullar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc sa\u011flayan d\u0131\u015f mekan reklam ekranlar\u0131.<\/p>\n\n\n\n

Illuminated Poster:<\/strong> Ayd\u0131nlatmal\u0131 alan; d\u0131\u015far\u0131dan veya arka ayd\u0131nlatma ile 24 saat en iyi \u015fekilde g\u00f6r\u00fcn\u00fcr. Yarat\u0131c\u0131 olanaklar\u0131 geni\u015fletir (baz\u0131 \u00f6\u011feler sadece g\u00fcnd\u00fcz, baz\u0131lar\u0131 sadece ayd\u0131nlatma sonras\u0131 g\u00f6r\u00fcn\u00fcr).<\/p>\n\n\n\n

Impact:<\/strong> Bir ki\u015finin bir reklam\u0131 bir kez g\u00f6rmesi. 30 saniyelik spot baz al\u0131n\u0131r.<\/p>\n\n\n\n

Impact Cover:<\/strong> Belirli bir d\u00f6nemde hedef grubun en az bir kez maruz kald\u0131\u011f\u0131 kampanyan\u0131n %’si.<\/p>\n\n\n\n

Impression:<\/strong> Bir reklam\u0131n g\u00f6r\u00fcnt\u00fclendi\u011fi veya potansiyel olarak g\u00f6r\u00fcnt\u00fclendi\u011fi toplam say\u0131.<\/p>\n\n\n\n

In-Market Impressions:<\/strong> Belirli bir pazar alan\u0131 i\u00e7inde bir d\u0131\u015f mekan reklam\u0131na maruz kalan ki\u015fi say\u0131s\u0131.<\/p>\n\n\n\n

In-Links:<\/strong> Telefon kul\u00fcbelerinin yerini alan, reklam ve kamu hizmetleri sunan dijital sokak \u00fcniteleri.<\/p>\n\n\n\n

Indoor:<\/strong> Binalar\u0131n i\u00e7inde yer alan reklam ta\u015f\u0131y\u0131c\u0131lar\u0131 (posterler, \u00e7er\u00e7eveler, CLV vb.).<\/p>\n\n\n\n

Indoor Advertising:<\/strong> Al\u0131\u015fveri\u015f merkezleri, ula\u015f\u0131m istasyonlar\u0131, restoranlar ve barlar gibi i\u00e7 mekanlarda yerle\u015ftirilen reklamlar.<\/p>\n\n\n\n

Inside Cards:<\/strong> Ara\u00e7lar\u0131n i\u00e7indeki, \u00e7o\u011funlukla araba penceresinin alt\u0131nda tavan hizas\u0131nda yer alan reklam alanlar\u0131.<\/p>\n\n\n\n

In-Store:<\/strong> S\u00fcpermarketlerdeki arabalar gibi sat\u0131\u015f yerlerindeki reklam alanlar\u0131.<\/p>\n\n\n\n

Interior Transit Signs:<\/strong> Toplu ta\u015f\u0131ma ara\u00e7lar\u0131n\u0131n i\u00e7indeki reklamlar (\u00e7er\u00e7eveler, direklerdeki reklamlar vb.).<\/p>\n\n\n\n

Inventory:<\/strong> Belirli bir a\u011f veya lokasyonda sat\u0131\u015fa sunulan toplam OOH reklam alan\u0131 koleksiyonu.<\/p>\n\n\n\n

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J<\/h2>\n\n\n\n

JCDecaux:<\/strong> Sokak mobilyalar\u0131 ve ula\u015f\u0131m reklamc\u0131l\u0131\u011f\u0131nda uzmanla\u015fm\u0131\u015f b\u00fcy\u00fck medya sahibi.<\/p>\n\n\n\n

Junior Poster:<\/strong> 8-sheet poster olarak da bilinen, daha k\u00fc\u00e7\u00fck boyutlu d\u0131\u015f mekan reklam ekran\u0131. \u015eehir mahallelerinde yayalara ve yerel trafi\u011fe y\u00f6neliktir.<\/p>\n\n\n\n

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K<\/h2>\n\n\n\n

Key Demographic:<\/strong> Bir reklam kampanyas\u0131n\u0131n ula\u015fmak \u00fczere tasarland\u0131\u011f\u0131 birincil hedef kitle. Ya\u015f, cinsiyet, gelir d\u00fczeyi veya lokasyon gibi fakt\u00f6rlerle tan\u0131mlan\u0131r.<\/p>\n\n\n\n

Kiosk Advertising:<\/strong> Al\u0131\u015fveri\u015f merkezleri, ula\u015f\u0131m merkezleri ve \u015fehir kald\u0131r\u0131mlar\u0131ndaki ba\u011f\u0131ms\u0131z kiosklarda yer alan reklam ekranlar\u0131.<\/p>\n\n\n\n

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L<\/h2>\n\n\n\n

Lead Time:<\/strong> Bir d\u0131\u015f mekan reklam kampanyas\u0131n\u0131 planlamak, \u00fcretmek ve y\u00fcr\u00fctmek i\u00e7in gereken s\u00fcre.<\/p>\n\n\n\n

Left Read:<\/strong> Kar\u015f\u0131 y\u00f6nden gelen trafik taraf\u0131ndan g\u00f6r\u00fclebilen billboard veya reklamlar. Cross read olarak da bilinir.<\/p>\n\n\n\n

Light User:<\/strong> Bir \u00fcr\u00fcn\u00fc veya markay\u0131 nadiren kullanan t\u00fcketici.<\/p>\n\n\n\n

Lightbox:<\/strong> I\u015f\u0131k kullanan tabela t\u00fcr\u00fc. “On-air” i\u015faretleri olarak en yayg\u0131n \u015fekilde g\u00f6r\u00fcl\u00fcr. Dikkat \u00e7ekici bir \u015fekilde marka hizmetlerini veya \u00fcr\u00fcnlerini tan\u0131tmak i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n\n\n

Line of Sight:<\/strong> Belirli bir a\u00e7\u0131dan veya mesafeden d\u0131\u015f mekan reklam\u0131na olan net ve engelsiz g\u00f6r\u00fc\u015f. S\u00fcr\u00fcc\u00fcler, yayalar veya yolcular i\u00e7in maksimum g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flamak i\u00e7in kritik \u00f6neme sahiptir.<\/p>\n\n\n\n

Location List:<\/strong> Bir d\u0131\u015f mekan reklam kampanyas\u0131na dahil edilen t\u00fcm lokasyonlar\u0131n detayl\u0131 envanteri.<\/p>\n\n\n\n

Local Authority Consent:<\/strong> OOH yap\u0131lar\u0131n kurulumu i\u00e7in yerel y\u00f6netimlerden al\u0131nmas\u0131 gereken izin.<\/p>\n\n\n\n

London Underground:<\/strong> TfL taraf\u0131ndan i\u015fletilen, metro sistemi boyunca reklam a\u011f\u0131.<\/p>\n\n\n\n

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M<\/h2>\n\n\n\n

Makegood:<\/strong> Reklam\u0131n planland\u0131\u011f\u0131 gibi yay\u0131nlanmamas\u0131 durumunda telafi olarak verilen reklam s\u00fcresi.<\/p>\n\n\n\n

Mall Displays:<\/strong> Al\u0131\u015fveri\u015f merkezlerinde bulunan, iki veya \u00fc\u00e7 tarafl\u0131 arka ayd\u0131nlatmal\u0131 reklamlar.<\/p>\n\n\n\n

Market:<\/strong> Kampanyan\u0131n ger\u00e7ekle\u015fti\u011fi co\u011frafi alan (\u00f6rn: \u0130stanbul). N\u00fcfus, demografi ve b\u00f6lgesel s\u0131n\u0131rlarla tan\u0131mlan\u0131r.<\/p>\n\n\n\n

Media Owner:<\/strong> Global, JCDecaux, Clear Channel gibi OOH reklam alanlar\u0131n\u0131 sahip olan ve i\u015fleten \u015firketler.<\/p>\n\n\n\n

Media Plan:<\/strong> Reklam\u0131n do\u011fru kitleye do\u011fru medya kanal\u0131yla ula\u015ft\u0131r\u0131lmas\u0131n\u0131 sa\u011flayan stratejik plan.<\/p>\n\n\n\n

Megaboard:<\/strong> Boyutlar\u0131 de\u011fi\u015fken (25-75 m2) olan en b\u00fcy\u00fck d\u0131\u015f mekan reklam formatlar\u0131ndan biri. Binalar\u0131n cephelerinde veya iskeleler \u00fczerinde yer al\u0131r.<\/p>\n\n\n\n

Message Duration:<\/strong> Dijital d\u0131\u015f mekan reklam\u0131n\u0131n ekranda g\u00f6r\u00fcnt\u00fclendi\u011fi s\u00fcre.<\/p>\n\n\n\n

Metro Frames:<\/strong> Metroda standart boyutlardaki \u00e7er\u00e7eveler (trenlerde vb. kurulu olanlar gibi).<\/p>\n\n\n\n

Mobile Billboard:<\/strong> Kamyon, otob\u00fcs veya bunlar\u0131n arkas\u0131na \u00e7ekilen ara\u00e7larda g\u00f6r\u00fcnt\u00fclenen reklamlar. \u015eehir i\u00e7inde hareket ederek kitleye ula\u015f\u0131r.<\/p>\n\n\n\n

Mural:<\/strong> Do\u011frudan bir binan\u0131n veya duvar\u0131n yan taraf\u0131na boyanan veya uygulanan b\u00fcy\u00fck \u00f6l\u00e7ekli reklam. Sanatsal yarat\u0131c\u0131l\u0131kla marka mesaj\u0131n\u0131 birle\u015ftirir.<\/p>\n\n\n\n

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N<\/h2>\n\n\n\n

National Coverage:<\/strong> Birden fazla b\u00f6lgeyi kapsayan OOH kampanyalar\u0131.<\/p>\n\n\n\n

Net Reach:<\/strong> Bir kampanya s\u0131ras\u0131nda bir reklama maruz kalan toplam benzersiz birey say\u0131s\u0131.<\/p>\n\n\n\n

Network Rail:<\/strong> \u0130ngiltere demiryolu istasyonlar\u0131 boyunca reklam f\u0131rsatlar\u0131.<\/p>\n\n\n\n

Non-Commercial Ad:<\/strong> Ticari ama\u00e7 ta\u015f\u0131mayan, toplumsal mesaj vermek veya bilgilendirme yapmak i\u00e7in yay\u0131nlanan reklamlar.<\/p>\n\n\n\n

Nonstandard Units:<\/strong> Geleneksel boyut veya \u015fekillere uymayan, \u00f6zel kampanyalar i\u00e7in \u00f6zelle\u015ftirilmi\u015f d\u0131\u015f mekan reklam ekranlar\u0131.<\/p>\n\n\n\n

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O<\/h2>\n\n\n\n

OAAA (Out of Home Advertising Association of America):<\/strong> D\u0131\u015f mekan reklamc\u0131l\u0131\u011f\u0131 end\u00fcstrisini temsil eden ve savunan ticari kurulu\u015f.<\/p>\n\n\n\n

OBIE Awards:<\/strong> OAAA taraf\u0131ndan d\u00fczenlenen, d\u0131\u015f mekan reklam kampanyalar\u0131ndaki ola\u011fan\u00fcst\u00fc yarat\u0131c\u0131l\u0131\u011f\u0131 tan\u0131yan y\u0131ll\u0131k \u00f6d\u00fcl program\u0131.<\/p>\n\n\n\n

Ocean Outdoor:<\/strong> Premium DOOH lokasyonlar\u0131nda uzmanla\u015fm\u0131\u015f \u0130ngiltere medya sahibi.<\/p>\n\n\n\n

OOH (Out-of-Home):<\/strong> Ev d\u0131\u015f\u0131nda kar\u015f\u0131la\u015f\u0131lan t\u00fcm g\u00f6rsel reklam medyas\u0131n\u0131 kapsayan terim. Billboard’lar, ula\u015f\u0131m reklamlar\u0131 ve tabelalar gibi.<\/p>\n\n\n\n

OOH Media:<\/strong> OOH reklam kategorisine giren, TV, radyo veya online d\u0131\u015f\u0131ndaki her t\u00fcrl\u00fc medya. Geleneksel billboard’lar, posterler, ula\u015f\u0131m reklamlar\u0131 ve i\u00e7ecek altl\u0131klar\u0131, anahtarl\u0131klar gibi geleneksel olmayan formatlar\u0131 i\u00e7erir.<\/p>\n\n\n\n

Opportunity to See (OTS):<\/strong> Bir kitlenin bir d\u0131\u015f mekan reklam\u0131n\u0131 g\u00f6rme \u015fans\u0131na sahip oldu\u011fu tahmini say\u0131. Potansiyel maruz kalma i\u00e7in standart bir metriktir.<\/p>\n\n\n\n

Outdoor:<\/strong> D\u0131\u015f mekan reklamc\u0131l\u0131\u011f\u0131.<\/p>\n\n\n\n

Out-of-Home:<\/strong> Ev d\u0131\u015f\u0131 reklamc\u0131l\u0131k; ev d\u0131\u015f\u0131nda reklam mesajlar\u0131na maruz kal\u0131nabilecek t\u00fcm reklam medyalar\u0131n\u0131n toplu ad\u0131.<\/p>\n\n\n\n

Outside Posters:<\/strong> Ara\u00e7lar\u0131n d\u0131\u015f\u0131na yerle\u015ftirilen \u00e7e\u015fitli reklam formlar\u0131 (bask\u0131 veya sticker \u015feklinde; king size, queen size, traveling display, taillight spectacular, headlights vb.).<\/p>\n\n\n\n

Override:<\/strong> Orijinal olarak planlanan \u00e7al\u0131\u015fma s\u00fcresinin \u00f6tesinde bir d\u0131\u015f mekan reklam kampanyas\u0131n\u0131n uzat\u0131lmas\u0131. Genellikle medya sa\u011flay\u0131c\u0131 taraf\u0131ndan ek maliyet olmadan sunulur.<\/p>\n\n\n\n

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P<\/h2>\n\n\n\n

Painted Displays:<\/strong> Genellikle bina duvarlar\u0131na (yan cepheler vb.) boyanan veya uygulanan b\u00fcy\u00fck \u00f6l\u00e7ekli reklam alanlar\u0131. Yo\u011fun trafikli ve iyi g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe sahip alanlarda 3-5 y\u0131l s\u00fcreyle kurulur.<\/p>\n\n\n\n

Parallel:<\/strong> Yol, kald\u0131r\u0131m veya otoyola paralel olarak yer alan y\u00fczey. Her iki y\u00f6nden e\u015fit \u015fekilde g\u00f6r\u00fcn\u00fcr.<\/p>\n\n\n\n

Passant:<\/strong> Kelimenin tam anlam\u0131yla “ge\u00e7enler”; reklam yay\u0131nland\u0131\u011f\u0131 s\u0131rada reklam alan\u0131n\u0131n yan\u0131ndan ge\u00e7en veya yan\u0131ndan ge\u00e7en ki\u015fi (reklam mesaj\u0131n\u0131n al\u0131c\u0131s\u0131).<\/p>\n\n\n\n

Permanent Bulletin:<\/strong> Uzun vadeli d\u0131\u015f mekan reklam ekran\u0131. Prime, y\u00fcksek trafikli alanlarda yer al\u0131r ve genellikle uzun s\u00fcreli kiralamalarla sa\u011flan\u0131r.<\/p>\n\n\n\n

Phone Kiosks:<\/strong> Kamu telefon kul\u00fcbeleri \u00fczerinde veya \u00e7evresinde yer alan d\u0131\u015f mekan reklam ekranlar\u0131. \u015eehir merkezlerinde g\u00f6z hizas\u0131nda y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fck sunar.<\/p>\n\n\n\n

Piccadilly Lights:<\/strong> Landsec’e ait ikonik Londra DOOH lokasyonu.<\/p>\n\n\n\n

PIT (Poster Impact Test):<\/strong> T\u00fcm d\u0131\u015f mekan kampanyalar\u0131n\u0131n geri bildirim, kalite ve yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131n de\u011ferlendirildi\u011fi anket ara\u015ft\u0131rma konsepti.<\/p>\n\n\n\n

Place-Based Media:<\/strong> Bakkal, stadyum, sinema ve di\u011fer y\u00fcksek trafikli alanlarda yer alan OOH reklam ekranlar\u0131.<\/p>\n\n\n\n

Plakat:<\/strong> Eskiden en yayg\u0131n d\u0131\u015f mekan reklam formu; son zamanlarda billboard’lar, mega panolar ve citylight’lar taraf\u0131ndan yerinden edildi.<\/p>\n\n\n\n

Plak\u00e1tky:<\/strong> Ara\u00e7lara yerle\u015ftirilen k\u00fc\u00e7\u00fck boyutlu el ilanlar\u0131 (A4 veya A5), ayn\u0131 zamanda inside cards.<\/p>\n\n\n\n

Planning Consent:<\/strong> OOH yap\u0131lar\u0131 i\u00e7in yerel y\u00f6netimden al\u0131nmas\u0131 gereken izin.<\/p>\n\n\n\n

Plant Operator:<\/strong> D\u0131\u015f mekan alanlar\u0131nda reklam sat\u0131\u015f\u0131na uzmanla\u015fm\u0131\u015f kurulu\u015f (genellikle bir \u015firket). Faaliyetleri aras\u0131nda alan kiralama, d\u0131\u015f mekan reklam medyalar\u0131n\u0131n \u00fcretimi ve kurulumu ile yetkililere sat\u0131\u015f (kiralama) yer al\u0131r.<\/p>\n\n\n\n

POS Advertising (Point of Sale):<\/strong> Perakendede kullan\u0131lan, sat\u0131\u015f noktas\u0131 yak\u0131n\u0131nda yer alan ma\u011faza i\u00e7i pazarlama kampanyas\u0131.<\/p>\n\n\n\n

Poster:<\/strong> 8-sheet olarak da bilinen, bulletin’lara g\u00f6re daha k\u00fc\u00e7\u00fck d\u0131\u015f mekan reklam format\u0131. Y\u00fczey yollar\u0131 boyunca yerle\u015ftirilir ve \u015fehir mahallelerinde yayalar\u0131 ve s\u00fcr\u00fcc\u00fcleri hedefler.<\/p>\n\n\n\n

Poster Panel:<\/strong> Avrupa \u00fclkelerinde ve ABD’de kullan\u0131lan temel d\u0131\u015f mekan reklam ortam\u0131. Birim ba\u015f\u0131na en ucuz m\u00fcdahale arac\u0131d\u0131r; genellikle topra\u011fa veya binaya ba\u011fl\u0131 metal veya ah\u015fap \u00e7er\u00e7eve yap\u0131d\u0131r.<\/p>\n\n\n\n

Posting Date:<\/strong> Bir d\u0131\u015f mekan reklam\u0131n\u0131n kuruldu\u011fu ve halka a\u00e7\u0131k hale getirildi\u011fi planlanan tarih.<\/p>\n\n\n\n

Posting Instructions:<\/strong> Reklamlar\u0131n nas\u0131l, nerede ve ne zaman yerle\u015ftirilece\u011fini belirten detayl\u0131 kurulum talimatlar\u0131.<\/p>\n\n\n\n

Posting Window:<\/strong> Bir d\u0131\u015f mekan reklam\u0131n\u0131n halka a\u00e7\u0131k hale getirildi\u011fi ve g\u00f6r\u00fcn\u00fcr oldu\u011fu belirli zaman aral\u0131\u011f\u0131.<\/p>\n\n\n\n

Premium Large Format:<\/strong> Prime \u0130ngiltere lokasyonlar\u0131ndaki y\u00fcksek etkili alanlar.<\/p>\n\n\n\n

Prisma Vision:<\/strong> 16 x 8 m boyutlar\u0131nda, ayn\u0131 anda birka\u00e7 reklam kampanyas\u0131na izin veren ortam. D\u00f6nen \u00fc\u00e7gen \u015feritler \u00fczerinde \u00fc\u00e7 tema bulunur ve belirli aral\u0131klarla senkronize olarak d\u00f6ner.<\/p>\n\n\n\n

Product Placement:<\/strong> Reklam\u0131n do\u011fal olarak yerle\u015ftirilmesi.<\/p>\n\n\n\n

Programmatic DOOH:<\/strong> Teknoloji platformlar\u0131 kullan\u0131larak dijital d\u0131\u015f mekan reklamlar\u0131n\u0131n otomatik al\u0131m\u0131 ve yerle\u015ftirilmesi.<\/p>\n\n\n\n

Proof of Performance:<\/strong> Bir reklam kampanyas\u0131n\u0131n anla\u015f\u0131ld\u0131\u011f\u0131 gibi y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc do\u011frulayan belge; kurulu reklamlar\u0131n foto\u011fraflar\u0131, zaman damgalar\u0131 ve lokasyon detaylar\u0131n\u0131 i\u00e7erir.<\/p>\n\n\n\n

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R<\/h2>\n\n\n\n

Radio Spot:<\/strong> Radyoda yay\u0131nlanan reklam anonsu.<\/p>\n\n\n\n

Rate Card:<\/strong> OOH medya sahiplerinin \u00e7e\u015fitli reklam birimleri, lokasyonlar ve kampanya s\u00fcreleri i\u00e7in maliyetleri detayland\u0131ran resmi fiyat listesi.<\/p>\n\n\n\n

Reach:<\/strong> Hedef kitlenin belirli bir y\u00fczdesinin kampanya s\u00fcresi boyunca reklama maruz kalma olas\u0131l\u0131\u011f\u0131.<\/p>\n\n\n\n

Read:<\/strong> Billboard’\u0131n g\u00f6r\u00fcnt\u00fcleyicinin perspektifinden g\u00f6r\u00fcnen taraf\u0131.<\/p>\n\n\n\n

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  • Right Read: Yolun sa\u011f taraf\u0131ndan gelen trafik taraf\u0131ndan g\u00f6r\u00fclen taraf.<\/li>\n\n\n\n
  • Left Read: Kar\u015f\u0131 y\u00f6nden gelen trafik taraf\u0131ndan g\u00f6r\u00fclen taraf (cross read olarak da bilinir).<\/li>\n<\/ul>\n\n\n\n

    Remnant:<\/strong> Sat\u0131lmam\u0131\u015f kalan reklam alanlar\u0131.<\/p>\n\n\n\n

    Reposting Charge:<\/strong> Kampanya s\u00fcresi bitmeden yarat\u0131c\u0131y\u0131 de\u011fi\u015ftirmek i\u00e7in reklamverenin \u00f6dedi\u011fi \u00fccret.<\/p>\n\n\n\n

    Retail Digital Network:<\/strong> Al\u0131\u015fveri\u015f lokasyonlar\u0131 boyunca ba\u011fl\u0131 DOOH ekranlar\u0131.<\/p>\n\n\n\n

    Ride:<\/strong> Sat\u0131n almak istedi\u011finiz envanteri ziyaret edip incelemek (\u00f6rn: billboard’\u0131n durumunu ve otoyolun ne kadar g\u00f6r\u00fcn\u00fcrl\u00fck sundu\u011funu g\u00f6rmek i\u00e7in).<\/p>\n\n\n\n

    Right Read:<\/strong> Yolun sa\u011f taraf\u0131ndan gelen trafik taraf\u0131ndan g\u00f6r\u00fclen billboard taraf\u0131.<\/p>\n\n\n\n

    Roadblocking:<\/strong> Ayn\u0131 reklamlar\u0131n birka\u00e7 istasyonda ayn\u0131 anda kullan\u0131lmas\u0131 (\u00f6rn: metroda).<\/p>\n\n\n\n

    ROI (Return on Investment):<\/strong> Reklam harcamas\u0131n\u0131n getirdi\u011fi yat\u0131r\u0131m getirisi.<\/p>\n\n\n\n

    Rotary Bulletins:<\/strong> \u00d6nceden onaylanan programa g\u00f6re se\u00e7ilen lokasyonlarda d\u00fczenli olarak ta\u015f\u0131nan ta\u015f\u0131nabilir billboard’lar.<\/p>\n\n\n\n

    Rotary Plan:<\/strong> D\u0131\u015f mekan reklamlar\u0131n\u0131n geni\u015f kapsam yaratmak amac\u0131yla 30, 60 veya 90 g\u00fcnde bir farkl\u0131 yerlerde d\u00fczenli olarak ta\u015f\u0131nma y\u00f6ntemi.<\/p>\n\n\n\n

    Rotating Panels:<\/strong> D\u00f6nme \u00f6zelli\u011fine sahip alanlar.<\/p>\n\n\n\n

    RS Photo:<\/strong> Kampanya planlamas\u0131 i\u00e7in ta\u015f\u0131y\u0131c\u0131 se\u00e7imini sa\u011flayan yaz\u0131l\u0131m.<\/p>\n\n\n\n

    \n\n\n\n

    S<\/h2>\n\n\n\n

    SAP (Station Average Price):<\/strong> Belirli bir kategori i\u00e7in tahmini bin ki\u015fi ba\u015f\u0131na d\u00fc\u015fen maliyet.<\/p>\n\n\n\n

    Shared Space Advertising:<\/strong> Birden fazla markan\u0131n ayn\u0131 OOH birimini payla\u015ft\u0131\u011f\u0131 reklam format\u0131. Daha k\u00fc\u00e7\u00fck reklamverenlerin premium lokasyonlara daha d\u00fc\u015f\u00fck maliyetle eri\u015fmesini sa\u011flar.<\/p>\n\n\n\n

    Share of Voice (SOV):<\/strong> Belirli bir pazar veya mecrada bir markan\u0131n reklam varl\u0131\u011f\u0131n\u0131n rakiplerine g\u00f6re \u00f6l\u00e7\u00fcm\u00fc. OOH’de, bir markan\u0131n toplam mevcut reklam alan\u0131n\u0131n y\u00fczde ka\u00e7\u0131n\u0131 i\u015fgal etti\u011fini g\u00f6sterir.<\/p>\n\n\n\n

    Showing:<\/strong> Bir OOH kampanyas\u0131n\u0131n pazar maruz kalma veya kapsama d\u00fczeyini g\u00f6steren metrik. Genellikle y\u00fczde olarak ifade edilir (\u00f6rn: 50 showing = hedef kitlenin %50’si).<\/p>\n\n\n\n

    Signage:<\/strong> Bir i\u015fletmenin hedef kitlesiyle etkile\u015fim kurmak i\u00e7in kulland\u0131\u011f\u0131 her t\u00fcrl\u00fc grafik ekran. \u0130\u00e7 ve d\u0131\u015f mekan, dijital ve bask\u0131 ortamlar\u0131n\u0131 i\u00e7erir.<\/p>\n\n\n\n

    Spectacular:<\/strong> Maksimum g\u00f6r\u00fcn\u00fcrl\u00fck ve kal\u0131c\u0131 izlenim yaratmak i\u00e7in tasarlanm\u0131\u015f b\u00fcy\u00fck, y\u00fcksek etkili d\u0131\u015f mekan reklam ekran\u0131. Genellikle yo\u011fun \u015fehir merkezlerinde veya ikonik yerlerde yer al\u0131r. Ayd\u0131nlatma, 3D \u00f6zellikler veya interaktif teknoloji i\u00e7erebilir.<\/p>\n\n\n\n

    Sponsorship:<\/strong> Bir program\u0131n veya b\u00f6l\u00fcm\u00fcn\u00fcn reklamveren taraf\u0131ndan finanse edilmesi.<\/p>\n\n\n\n

    Spot:<\/strong> Tek bir reklam yay\u0131n\u0131.<\/p>\n\n\n\n

    Street Furniture:<\/strong> Sokak boyunca g\u00f6z hizas\u0131nda bulunan yap\u0131lara entegre edilmi\u015f reklam ekranlar\u0131. Otob\u00fcs duraklar\u0131, telefon kul\u00fcbeleri, banklar ve bariyerler gibi \u00f6rnekleri i\u00e7erir.<\/p>\n\n\n\n

    Street-Level Advertising:<\/strong> G\u00f6z hizas\u0131nda, yayalar\u0131 ve sokak trafi\u011fini hedefleyen reklamlar. Otob\u00fcs duraklar\u0131, banklar, \u00e7\u00f6p kutular\u0131, kiosklar ve zemin grafiklerini i\u00e7erir.<\/p>\n\n\n\n

    Strikeweight:<\/strong> Haftal\u0131k olarak sat\u0131n al\u0131nan reklam a\u011f\u0131rl\u0131\u011f\u0131.<\/p>\n\n\n\n

    Superside:<\/strong> \u0130ngiltere otob\u00fcslerindeki b\u00fcy\u00fck format reklamlar.<\/p>\n\n\n\n

    Supersites:<\/strong> Otoyollar i\u00e7in ta\u015f\u0131y\u0131c\u0131 yerle\u015ftirme rejimi; genellikle 10,5 x 4,5 m boyutlar\u0131ndad\u0131r.<\/p>\n\n\n\n

    Sweep:<\/strong> Radyo dinlenme oranlar\u0131n\u0131n \u00f6l\u00e7\u00fcld\u00fc\u011f\u00fc d\u00f6nem.<\/p>\n\n\n\n

    \n\n\n\n

    T<\/h2>\n\n\n\n

    Target Audience:<\/strong> Reklam\u0131n ula\u015fmak istedi\u011fi ki\u015filer.<\/p>\n\n\n\n

    Target Rating Points (TRPs):<\/strong> Belirli bir hedef kitlenin kampanya s\u0131ras\u0131nda bir reklama maruz kalma y\u00fczdesini yans\u0131tan metrik. GRP’lerin belirli bir demografiye uyarlanm\u0131\u015f halidir.<\/p>\n\n\n\n

    Terminal Posters:<\/strong> Toplu ta\u015f\u0131ma istasyonlar\u0131, tren istasyonlar\u0131 ve ula\u015f\u0131m terminallerindeki ta\u015f\u0131y\u0131c\u0131lar. Klasik poster grafiklerinden zemin grafiklerine, vitrinlere, ayd\u0131nlatmal\u0131 panolara, 3D motiflere (diorama) veya reklam panelli saatlere kadar bir\u00e7ok form alabilir.<\/p>\n\n\n\n

    Total Bus:<\/strong> Tek bir ula\u015f\u0131m arac\u0131n\u0131n (otob\u00fcs) d\u0131\u015f alanlar\u0131n\u0131n (\u00f6n, arka, yanlar ve tavan) tamam\u0131n\u0131n tek bir reklamveren lehine kullan\u0131lmas\u0131.<\/p>\n\n\n\n

    Touchpoints:<\/strong> T\u00fcketicinin markayla temas etti\u011fi farkl\u0131 noktalar.<\/p>\n\n\n\n

    Traditional Media:<\/strong> Dijital olmayan t\u00fcm medyalar i\u00e7in genel terim. Billboard’lar, sokak mobilyalar\u0131 ve ula\u015f\u0131m reklamlar\u0131n\u0131 i\u00e7eren t\u00fcm dijital olmayan OOH’yi kapsar.<\/p>\n\n\n\n

    Traffic Count:<\/strong> Belirli bir noktadan ge\u00e7en yaya ve ara\u00e7 trafi\u011finin say\u0131s\u0131. Bir reklam mesaj\u0131n\u0131n ula\u015fabilece\u011fi potansiyel izlenim say\u0131s\u0131n\u0131 belirlemek i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n\n\n

    Transit Display:<\/strong> Otob\u00fcs, troleyb\u00fcs, metro gibi toplu ta\u015f\u0131ma ara\u00e7lar\u0131nda g\u00f6r\u00fcnt\u00fclenen reklamlar.<\/p>\n\n\n\n

    Transit Shelter:<\/strong> Otob\u00fcs veya di\u011fer toplu ta\u015f\u0131ma ara\u00e7lar\u0131n\u0131 bekleyenlerin yan\u0131nda bulunan, kald\u0131r\u0131m kenar\u0131ndaki yap\u0131lar. Transit shelter reklamc\u0131l\u0131\u011f\u0131 i\u00e7in prime lokasyonlard\u0131r.<\/p>\n\n\n\n

    Transit Zone:<\/strong> Havaalanlar\u0131, tren istasyonlar\u0131, metro platformlar\u0131 ve otob\u00fcs terminalleri gibi ula\u015f\u0131m ortamlar\u0131nda OOH reklam i\u00e7in ayr\u0131lm\u0131\u015f alanlar.<\/p>\n\n\n\n

    Transport for London (TfL):<\/strong> Londra’n\u0131n ula\u015f\u0131m a\u011f\u0131 boyunca reklamc\u0131l\u0131\u011f\u0131 kontrol eden kurum.<\/p>\n\n\n\n

    Transvision:<\/strong> B\u00fcy\u00fck \u0130ngiltere tren istasyonlar\u0131ndaki b\u00fcy\u00fck format dijital ekranlar.<\/p>\n\n\n\n

    Tri-Vision:<\/strong> Ayn\u0131 billboard \u00fczerinde birden fazla mesaj g\u00f6sterebilen \u00fc\u00e7 d\u00f6nen panelden olu\u015fan d\u0131\u015f mekan reklam ekran\u0131.<\/p>\n\n\n\n

    Tube Car Panels:<\/strong> Londra metrosu vagonlar\u0131n\u0131n i\u00e7indeki reklam panelleri.<\/p>\n\n\n\n

    \n\n\n\n

    U<\/h2>\n\n\n\n

    Universe:<\/strong> \u00d6l\u00e7\u00fclen veya raporlanan toplam n\u00fcfus.<\/p>\n\n\n\n

    Upfront:<\/strong> Y\u0131ll\u0131k reklam al\u0131m\/sat\u0131m d\u00f6nemi.<\/p>\n\n\n\n

    Urban Digital Network:<\/strong> \u0130ngiltere \u015fehir merkezleri boyunca ba\u011fl\u0131 DOOH ekranlar\u0131.<\/p>\n\n\n\n

    \n\n\n\n

    V<\/h2>\n\n\n\n

    VAC (Visibility Adjusted Contact):<\/strong> OOH’nin ger\u00e7ek kitle g\u00f6r\u00fc\u015flerini \u00f6l\u00e7en \u0130ngiltere metri\u011fi.<\/p>\n\n\n\n

    VAI (Visibility Adjusted Impacts):<\/strong> Reklam\u0131n g\u00f6r\u00fclme olas\u0131l\u0131\u011f\u0131n\u0131 etkileyen mesafe, a\u00e7\u0131 ve engeller gibi fakt\u00f6rleri hesaba katarak kitle izlenimlerini hassasla\u015ft\u0131ran metrik.<\/p>\n\n\n\n

    View-Through Conversion:<\/strong> Reklam\u0131 g\u00f6r\u00fcp daha sonra i\u015flem yapan kullan\u0131c\u0131 say\u0131s\u0131.<\/p>\n\n\n\n

    Vinyl:<\/strong> Hava ko\u015fullar\u0131na dayan\u0131kl\u0131 malzeme. \u0130ngiltere d\u0131\u015f mekan reklamc\u0131l\u0131\u011f\u0131nda kullan\u0131l\u0131r.<\/p>\n\n\n\n

    Visibility Adjusted Impression:<\/strong> Mesafe, a\u00e7\u0131 ve engeller gibi fakt\u00f6rleri hesaba katarak reklam\u0131n g\u00f6r\u00fclme olas\u0131l\u0131\u011f\u0131n\u0131 hassasla\u015ft\u0131ran metrik.<\/p>\n\n\n\n

    \n\n\n\n

    W<\/h2>\n\n\n\n

    Wallscape:<\/strong> Bina yanlar\u0131nda veya b\u00fcy\u00fck duvarlarda g\u00f6r\u00fcnt\u00fclenen en b\u00fcy\u00fck ve en etkileyici d\u0131\u015f mekan reklam format\u0131. Y\u00fczlerce fit y\u00fcksekli\u011fe ula\u015fabilir, ka\u00e7\u0131r\u0131lmas\u0131 neredeyse imkans\u0131zd\u0131r.<\/p>\n\n\n\n

    Weighted Reach:<\/strong> Farkl\u0131 reklam s\u00fcrelerinin etkisini standart 30 saniyelik spot baz\u0131nda kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in uygulanan a\u011f\u0131rl\u0131kl\u0131 eri\u015fim.<\/p>\n\n\n\n

    Wild Posting:<\/strong> Yo\u011fun bir alanda stratejik olarak yerle\u015ftirilen y\u00fcksek hacimli posterler. \u0130n\u015faat alan\u0131 bariyerleri veya bina duvarlar\u0131nda bulunur, yo\u011funlu\u011fu ve yerle\u015fimiyle dikkat \u00e7eker.<\/p>\n\n\n\n

    Wrap Advertising:<\/strong> UK otob\u00fcs ve tramvaylar\u0131nda yayg\u0131n olan tam ara\u00e7 reklam kaplamalar\u0131.<\/p>\n\n\n\n

    \n\n\n\n

    Y<\/h2>\n\n\n\n

    Yield Management:<\/strong> Talebe g\u00f6re reklam alan\u0131 ve envanterinin dinamik olarak fiyatland\u0131r\u0131lmas\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

    OUTDOOR REKLAM TER\u0130MLER\u0130 S\u00d6ZL\u00dc\u011e\u00dc A A-Boards: \u0130\u015fletmelerin indirim, kampanya veya yeni \u00fcr\u00fcn tan\u0131t\u0131mlar\u0131 i\u00e7in kulland\u0131\u011f\u0131, \u00e7ift tarafl\u0131, ayakta duran d\u0131\u015f mekan tabelalar\u0131. Sandvi\u00e7 tabela veya kald\u0131r\u0131m tabelas\u0131 olarak da bilinir. Above the Line (ATL): TV, radyo, billboard gibi geni\u015f kitlelere ula\u015fan geleneksel reklam mecralar\u0131n\u0131 ifade eder. Ace Media: Ta\u015f\u0131y\u0131c\u0131 d\u0131\u015f mekan reklamc\u0131l\u0131\u011f\u0131n\u0131n argo terimi, ayn\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-165","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":1,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/165\/revisions"}],"predecessor-version":[{"id":166,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/165\/revisions\/166"}],"wp:attachment":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}