{"id":163,"date":"2026-06-16T02:03:57","date_gmt":"2026-06-16T02:03:57","guid":{"rendered":"https:\/\/bufajans.com.tr\/?p=163"},"modified":"2026-06-16T02:03:58","modified_gmt":"2026-06-16T02:03:58","slug":"radyo-reklam-terimleri-sozlugu","status":"publish","type":"post","link":"https:\/\/bufajans.com.tr\/index.php\/2026\/06\/16\/radyo-reklam-terimleri-sozlugu\/","title":{"rendered":"Radyo Reklam Terimleri S\u00f6zl\u00fc\u011f\u00fc"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">RADYO REKLAM TER\u0130MLER\u0130 S\u00d6ZL\u00dc\u011e\u00dc<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">A<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Above the Line (ATL):<\/strong> Geni\u015f kitlelere ula\u015fan TV, radyo, billboard gibi geleneksel reklam mecralar\u0131n\u0131 ifade eder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ad Creative:<\/strong> Reklam\u0131n kendisi; radyo i\u00e7in ses, metin ve m\u00fczikten olu\u015fan yarat\u0131c\u0131 i\u00e7erik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ad Pod:<\/strong> Bir reklam aras\u0131nda arka arkaya yay\u0131nlanan reklam grubu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Affidavit:<\/strong> Reklam\u0131n belirtilen zamanda yay\u0131nland\u0131\u011f\u0131n\u0131 do\u011frulayan noter onayl\u0131 belge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Audience:<\/strong> Reklam\u0131n hedefledi\u011fi kitle; demografik ve psikografik \u00f6zelliklerle tan\u0131mlan\u0131r.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">B<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Below the Line (BTL):<\/strong> Medyada yay\u0131nlanan reklamlar d\u0131\u015f\u0131ndaki pazarlama b\u00fct\u00e7esi harcamalar\u0131; sat\u0131\u015f noktas\u0131 promosyonlar\u0131, do\u011frudan postalama vb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Billboard:<\/strong> A\u00e7\u0131k hava reklam panosu. Radyoda ise k\u0131sa marka hat\u0131rlatma anonsu olarak da kullan\u0131l\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand Awareness:<\/strong> Marka bilinirli\u011fi. Radyo reklamlar\u0131yla en etkili \u015fekilde art\u0131r\u0131lan hedef.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Broadcast:<\/strong> Yay\u0131n; radyo veya TV arac\u0131l\u0131\u011f\u0131yla i\u00e7eri\u011fin kitlelere iletilmesi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Burst:<\/strong> Medya plan\u0131nda belirli bir d\u00f6nemde yo\u011funla\u015farak normalin \u00fczerinde eri\u015fim ve frekans elde etme stratejisi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Buyout:<\/strong> Radyo reklam\u0131nda seslendirenin t\u00fcm haklar\u0131n\u0131 bir kerede sat\u0131n alma.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">C<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Call-to-Action (CTA):<\/strong> Radyo reklam\u0131nda dinleyiciye yapmas\u0131 istenen eylem (&#8220;Hemen aray\u0131n&#8221;, &#8220;Web sitemizi ziyaret edin&#8221; vb.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Clutter:<\/strong> Radyoda k\u0131sa bir s\u00fcrede \u00fcst \u00fcste yay\u0131nlanan reklam, program tan\u0131t\u0131m\u0131 ve duyurular\u0131n toplam\u0131. Reklam etkinli\u011fini azalt\u0131c\u0131 etkiye sahiptir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Commercial Minutage:<\/strong> Radyo istasyonunda reklam yay\u0131nlanan toplam dakika say\u0131s\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cost Efficiency:<\/strong> Bir medya plan\u0131 i\u00e7in hem ula\u015f\u0131m hem de frekans hedeflerini dengede tutarak en uygun fiyata en etkili se\u00e7imi yapmak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cost Per Thousand (CPT\/CPM):<\/strong> Bin ki\u015fiye ula\u015fma maliyeti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Copy:<\/strong> Radyo reklam\u0131n\u0131n yaz\u0131l\u0131 metni; seslendirme metni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Copy Testing:<\/strong> Bir radyo reklam\u0131n\u0131n etkilili\u011fini \u00f6l\u00e7mek i\u00e7in t\u00fcketici tepkilerine dayanarak yap\u0131lan ara\u015ft\u0131rma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Coverage:<\/strong> Belirli bir program\u0131n veya reklam\u0131n farkl\u0131 ki\u015filere ula\u015ft\u0131\u011f\u0131 toplam kitle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CPP (Cost Per Point):<\/strong> Bir reyting puan\u0131na ula\u015fma maliyeti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Creative Brief:<\/strong> M\u00fc\u015fterinin reklam ajans\u0131na sundu\u011fu; pazar, rekabet, hedef kitle, ileti\u015fim problemi ve tonlar\u0131 i\u00e7eren \u00f6n bilgi dok\u00fcman\u0131.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">D<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DAB (Digital Audio Broadcasting):<\/strong> Dijital radyo yay\u0131n\u0131; FM&#8217;den daha y\u00fcksek kalite ve daha fazla istasyon sunar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Day After Recall:<\/strong> Bir reklam yay\u0131nland\u0131ktan 15-24 saat sonra yap\u0131lan testte \u00e7\u0131kan hat\u0131rlanma oran\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Daypart:<\/strong> Radyo istasyonunun g\u00fcnl\u00fck yay\u0131nlar\u0131n\u0131n b\u00f6l\u00fcnd\u00fc\u011f\u00fc zaman dilimleri (\u00f6rn: sabah, \u00f6\u011fle, ak\u015fam).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Demographics:<\/strong> Hedef kitlenin ya\u015f, cinsiyet, gelir, meslek gibi somut istatistiklerle ifadesi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Direct Response:<\/strong> Do\u011frudan yan\u0131t almay\u0131 ama\u00e7layan radyo reklam\u0131; dinleyiciyi hemen aramaya veya web sitesine y\u00f6nlendirmeye odaklan\u0131r.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">E<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Effective Frequency:<\/strong> Mesaj\u0131n istenilen etkiyi yaratabilmesi i\u00e7in hedef kitleye ka\u00e7 kez ula\u015fmas\u0131 gerekti\u011fi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Effective Reach:<\/strong> Medya plan\u0131n\u0131n efektif frekans d\u00fczeyinde elde etti\u011fi eri\u015fim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Emission Share:<\/strong> Bir kanal\u0131n bir programa toplam yay\u0131n s\u00fcresinden ay\u0131rd\u0131\u011f\u0131 zaman pay\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exclusive Reach:<\/strong> Belirli bir zaman diliminde sadece bir kanal\u0131 dinleyen farkl\u0131 ki\u015fi say\u0131s\u0131.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">F<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>First In Break (FIB):<\/strong> Reklam aras\u0131n\u0131n ilk s\u0131ras\u0131nda yay\u0131nlanan reklam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Flowchart:<\/strong> Y\u0131ll\u0131k medya plan\u0131n\u0131n \u015fematik g\u00f6sterimi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Frequency:<\/strong> Ortalama bir ki\u015finin reklam\u0131 ka\u00e7 kez duydu\u011fu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">G<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GRP (Gross Rating Point):<\/strong> Br\u00fct reyting puan\u0131. Belirli bir zaman aral\u0131\u011f\u0131nda izlenme\/dinlenme oranlar\u0131n\u0131 g\u00f6steren metrik.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">H<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heavy User:<\/strong> Bir markay\u0131 veya \u00fcr\u00fcn\u00fc ortalaman\u0131n \u00e7ok \u00fcst\u00fcnde t\u00fcketen kullan\u0131c\u0131.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">I<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ILR (Independent Local Radio):<\/strong> Yerel ticari radyo istasyonlar\u0131n\u0131n genel ad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impact:<\/strong> Bir ki\u015finin bir reklam\u0131 bir kez duymas\u0131. 30 saniyelik spot baz al\u0131n\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Impression:<\/strong> Reklam\u0131n bir kez g\u00f6sterilmesi veya duyulmas\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In-Stream Audio:<\/strong> Radyo veya podcast i\u00e7inde dinleyiciye ula\u015fan dijital sesli reklam.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">J<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jingle:<\/strong> Reklamda kullan\u0131lan k\u0131sa, ak\u0131lda kal\u0131c\u0131 m\u00fczikal kompozisyon; marka tan\u0131t\u0131m m\u00fczi\u011fi.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">L<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Light User:<\/strong> Bir \u00fcr\u00fcn\u00fc veya markay\u0131 nadiren kullanan t\u00fcketici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Linear Radio:<\/strong> Geleneksel radyo; herkesin ayn\u0131 anda ayn\u0131 program\u0131 dinledi\u011fi yay\u0131n modeli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Live Read:<\/strong> Radyo sunucusu taraf\u0131ndan canl\u0131 olarak okunan reklam anonsu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Local Radio:<\/strong> Belirli bir b\u00f6lgeye y\u00f6nelik yay\u0131n yapan yerel radyo istasyonlar\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Loyalty:<\/strong> Bir program\u0131 veya markay\u0131 s\u0131k\u00e7a kullanan sad\u0131k dinleyici grubu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">M<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Makegood:<\/strong> Reklam\u0131n planland\u0131\u011f\u0131 gibi yay\u0131nlanmamas\u0131 durumunda telafi olarak verilen reklam s\u00fcresi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mass Media:<\/strong> TV, radyo, bas\u0131n gibi geni\u015f kitlelere ula\u015fan ileti\u015fim ara\u00e7lar\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media Plan:<\/strong> Reklam\u0131n do\u011fru kitleye do\u011fru medya kanal\u0131yla ula\u015ft\u0131r\u0131lmas\u0131n\u0131 sa\u011flayan stratejik plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mid-Roll:<\/strong> Podcast veya radyo program\u0131 ortas\u0131nda yay\u0131nlanan reklam.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">N<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>National Radio:<\/strong> T\u00fcm \u00fclkeye yay\u0131n yapan ulusal radyo istasyonlar\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Non-Commercial Ad:<\/strong> Ticari ama\u00e7 ta\u015f\u0131mayan, toplumsal mesaj vermek veya bilgilendirme yapmak i\u00e7in yay\u0131nlanan reklamlar.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">O<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>OTS (Opportunity to See\/Hear):<\/strong> Hedef kitlenin reklam\u0131 ortalama g\u00f6rme\/duyma say\u0131s\u0131.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">P<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podcast Advertising:<\/strong> Podcast i\u00e7inde yerle\u015ftirilen reklamlar (pre-roll, mid-roll, post-roll).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Post-Roll:<\/strong> \u0130\u00e7erik bittikten sonra yay\u0131nlanan reklam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pre-Roll:<\/strong> Program veya podcast ba\u015flamadan \u00f6nce yay\u0131nlanan reklam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Preemption:<\/strong> Daha y\u00fcksek \u00fccretli bir reklam taraf\u0131ndan planlanan reklam\u0131n iptal edilmesi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Product Placement:<\/strong> Radyo programlar\u0131nda \u00fcr\u00fcn\u00fcn do\u011fal olarak yerle\u015ftirilmesi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Promotion:<\/strong> Radyo istasyonunun dinleyicileri \u00e7ekmek i\u00e7in yapt\u0131\u011f\u0131 tan\u0131t\u0131m veya reklamverenin radyoda sundu\u011fu \u00f6zel teklif.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">R<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Radio Spot:<\/strong> Radyoda yay\u0131nlanan reklam anonsu. Genellikle 15, 30 veya 60 saniyelik formlarda haz\u0131rlan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rate Card:<\/strong> Radyo reklam tarifelerini g\u00f6steren fiyat listesi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reach:<\/strong> Belirli bir zaman diliminde reklam\u0131n farkl\u0131 dinleyicilere ula\u015fma oran\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Remnant:<\/strong> Sat\u0131lmam\u0131\u015f kalan reklam alanlar\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ROI (Return on Investment):<\/strong> Reklam harcamas\u0131n\u0131n getirdi\u011fi yat\u0131r\u0131m getirisi.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">S<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SAP (Station Average Price):<\/strong> Bir radyo istasyonunda belirli bir kategori i\u00e7in tahmini bin ki\u015fi ba\u015f\u0131na d\u00fc\u015fen maliyet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sponsorship:<\/strong> Bir radyo program\u0131n\u0131n veya b\u00f6l\u00fcm\u00fcn\u00fcn (\u00f6rn: trafik, hava durumu, haber) reklamveren taraf\u0131ndan finanse edilmesi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Spot:<\/strong> Tek bir radyo reklam yay\u0131n\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Station:<\/strong> Radyo istasyonu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strikeweight:<\/strong> Haftal\u0131k olarak sat\u0131n al\u0131nan reklam a\u011f\u0131rl\u0131\u011f\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sweep:<\/strong> Radyo dinlenme oranlar\u0131n\u0131n \u00f6l\u00e7\u00fcld\u00fc\u011f\u00fc d\u00f6nem (genellikle bahar ve sonbahar).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">T<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Target Audience:<\/strong> Radyo reklam\u0131n\u0131n hedefledi\u011fi belirli dinleyici grubu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Touchpoints:<\/strong> Dinleyicinin markayla temas etti\u011fi farkl\u0131 noktalar. Radyo 24\/7 dinlenir, farkl\u0131 insanlar farkl\u0131 saatlerde dinler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TRP (Targeted Rating Point):<\/strong> Hedeflenen kitleye \u00f6zg\u00fc reyting puan\u0131.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">U<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Universe:<\/strong> \u00d6l\u00e7\u00fclen veya raporlanan toplam n\u00fcfus; demografik veya co\u011frafi kriterlere g\u00f6re tan\u0131mlan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Upfront:<\/strong> Y\u0131ll\u0131k radyo reklam al\u0131m\/sat\u0131m d\u00f6nemi.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">V<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voice-Over (VO):<\/strong> Radyo reklam\u0131nda duyulan anlat\u0131c\u0131 sesi.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">W<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weighted Reach:<\/strong> Farkl\u0131 reklam s\u00fcrelerinin etkisini standart 30 saniyelik spot baz\u0131nda kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in uygulanan a\u011f\u0131rl\u0131kl\u0131 eri\u015fim.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Y<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yield Management:<\/strong> Radyo reklam envanterinin talebe g\u00f6re dinamik olarak fiyatland\u0131r\u0131lmas\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RADYO REKLAM TER\u0130MLER\u0130 S\u00d6ZL\u00dc\u011e\u00dc A Above the Line (ATL): Geni\u015f kitlelere ula\u015fan TV, radyo, billboard gibi geleneksel reklam mecralar\u0131n\u0131 ifade eder. Ad Creative: Reklam\u0131n kendisi; radyo i\u00e7in ses, metin ve m\u00fczikten olu\u015fan yarat\u0131c\u0131 i\u00e7erik. Ad Pod: Bir reklam aras\u0131nda arka arkaya yay\u0131nlanan reklam grubu. Affidavit: Reklam\u0131n belirtilen zamanda yay\u0131nland\u0131\u011f\u0131n\u0131 do\u011frulayan noter onayl\u0131 belge. Audience: Reklam\u0131n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-163","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=163"}],"version-history":[{"count":1,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/163\/revisions"}],"predecessor-version":[{"id":164,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/163\/revisions\/164"}],"wp:attachment":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}