{"id":16,"date":"2026-01-18T02:14:44","date_gmt":"2026-01-18T02:14:44","guid":{"rendered":"https:\/\/bufajans.com.tr\/?p=16"},"modified":"2026-01-18T02:14:44","modified_gmt":"2026-01-18T02:14:44","slug":"radyo-reklam-fiyatlari","status":"publish","type":"post","link":"https:\/\/bufajans.com.tr\/index.php\/2026\/01\/18\/radyo-reklam-fiyatlari\/","title":{"rendered":"Radyo reklam fiyatlar\u0131"},"content":{"rendered":"\n

2026 y\u0131l\u0131 itibar\u0131yla radyo reklam fiyatlar\u0131<\/strong>, kanal\u0131n dinlenme oran\u0131na (reyting), yay\u0131n saatine ve reklam\u0131n t\u00fcr\u00fcne g\u00f6re belirlenir. Radyoda fiyatland\u0131rma genellikle saniye birim fiyat\u0131<\/strong> \u00fczerinden yap\u0131l\u0131r.<\/p>\n\n\n\n

\u0130\u015fte T\u00fcrkiye geneli i\u00e7in tahmini fiyatland\u0131rma rehberi:<\/p>\n\n\n\n

1. Ulusal Radyo Kanallar\u0131 (B\u00fcy\u00fck Gruplar)<\/h3>\n\n\n\n

Power FM, Metro FM, Kral FM, Virgin Radio, Slow T\u00fcrk, Joy FM vb.<\/em><\/p>\n\n\n\n

Yay\u0131n Zaman\u0131<\/strong><\/td>Saniye Birim Fiyat\u0131 (Tahmini)<\/strong><\/td>20 Saniyelik 1 Spot Bedeli<\/strong><\/td><\/tr><\/thead>
Drive Time (07:00-10:00 \/ 17:00-20:00)<\/strong><\/td>150 TL \u2013 450 TL<\/td>3.000 TL \u2013 9.000 TL<\/td><\/tr>
G\u00fcnd\u00fcz Ku\u015fa\u011f\u0131 (10:00-17:00)<\/strong><\/td>80 TL \u2013 200 TL<\/td>1.600 TL \u2013 4.000 TL<\/td><\/tr>
Gece Ku\u015fa\u011f\u0131 (22:00 sonras\u0131)<\/strong><\/td>40 TL \u2013 100 TL<\/td>800 TL \u2013 2.000 TL<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

2. Haber ve Tematik Radyolar<\/h3>\n\n\n\n

NTV Radyo, CNN T\u00fcrk Radyo, TRT Radyo 1, Bloomberg HT Radyo vb.<\/em><\/p>\n\n\n\n

    \n
  • Saniye Fiyat\u0131:<\/strong> 70 TL \u2013 180 TL<\/li>\n\n\n\n
  • Haber radyolar\u0131, \u00f6zellikle beyaz yakal\u0131 ve karar verici kitleye ula\u015fmak isteyen B2B markalar i\u00e7in \u00e7ok verimlidir.<\/li>\n<\/ul>\n\n\n\n

    3. Yerel ve B\u00f6lgesel Radyolar<\/h3>\n\n\n\n

    \u0130stanbul, Ankara, \u0130zmir d\u0131\u015f\u0131ndaki yerel istasyonlar.<\/em><\/p>\n\n\n\n

      \n
    • Saniye Fiyat\u0131:<\/strong> 15 TL \u2013 50 TL<\/li>\n\n\n\n
    • K\u0131s\u0131tl\u0131 bir b\u00f6lgede (\u00f6rne\u011fin sadece Bursa veya sadece Antalya) sat\u0131\u015f yapan i\u015fletmeler i\u00e7in en ekonomik yoldur.<\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      \u00d6zel Reklam Formatlar\u0131 ve Maliyetleri<\/h3>\n\n\n\n
        \n
      • DJ Entegrasyonu (Canl\u0131 Okuma):<\/strong> Programc\u0131n\u0131n reklam\u0131 kendi c\u00fcmleleriyle anlatmas\u0131d\u0131r. Spot fiyata ek olarak genellikle %50 ile %100 aras\u0131nda s\u00fcrprim (ek \u00fccret)<\/strong> uygulan\u0131r.<\/li>\n\n\n\n
      • Sponsorluk (Hava\/Yol Durumu):<\/strong> 5-8 saniyelik “X sundu” anonslar\u0131d\u0131r. Genellikle paket olarak sat\u0131l\u0131r. Haftal\u0131k 20-30 anonsluk bir paket ulusal radyolarda 40.000 TL \u2013 100.000 TL<\/strong> band\u0131nda olabilir.<\/li>\n\n\n\n
      • Program \u0130\u00e7i Yar\u0131\u015fma Sponsorlu\u011fu:<\/strong> Dinleyiciye hediye verilen kurgulard\u0131r. Hem marka ad\u0131 ge\u00e7er hem de \u00fcr\u00fcn\u00fcn\u00fcz do\u011frudan tan\u0131t\u0131l\u0131r.<\/li>\n<\/ul>\n\n\n\n
        \n\n\n\n

        Radyo Reklamlar\u0131nda Maliyeti D\u00fc\u015f\u00fcren Fakt\u00f6rler<\/h3>\n\n\n\n
          \n
        1. Paket Al\u0131mlar:<\/strong> Tek bir spot almak yerine, ajans \u00fczerinden 50 veya 100 spotluk paketler ald\u0131\u011f\u0131n\u0131zda birim fiyatlarda %30’a varan indirimler<\/strong> alabilirsiniz.<\/li>\n\n\n\n
        2. R.O.S. (Run of Schedule) Yay\u0131n:<\/strong> Reklam\u0131n hangi saatte \u00e7\u0131kaca\u011f\u0131n\u0131 siz se\u00e7mezseniz, radyonun bo\u015fluklar\u0131na yerle\u015ftirilirse \u00e7ok daha uygun fiyatlar verilir.<\/li>\n\n\n\n
        3. Drive Time D\u0131\u015f\u0131 Tercihler:<\/strong> Trafi\u011fin yo\u011fun oldu\u011fu saatler d\u0131\u015f\u0131ndaki (saat 11:00-15:00 aras\u0131 gibi) yay\u0131nlar daha ekonomiktir.<\/li>\n<\/ol>\n\n\n\n

          \u00d6nemli Not: Tevkifat ve Stopaj<\/h3>\n\n\n\n

          Radyo reklam faturalar\u0131nda da TV’de oldu\u011fu gibi %20 KDV<\/strong> bulunur. Ayr\u0131ca, reklam yay\u0131nlar\u0131 i\u00e7in vergi mevzuat\u0131 gere\u011fi stopaj ve tevkifat kesintileri uygulanabilmektedir; bu y\u00fczden ajans\u0131n\u0131zdan “net” ve “br\u00fct” rakamlar\u0131 mutlaka isteyin.<\/p>\n\n\n\n

          <\/p>\n","protected":false},"excerpt":{"rendered":"

          2026 y\u0131l\u0131 itibar\u0131yla radyo reklam fiyatlar\u0131, kanal\u0131n dinlenme oran\u0131na (reyting), yay\u0131n saatine ve reklam\u0131n t\u00fcr\u00fcne g\u00f6re belirlenir. Radyoda fiyatland\u0131rma genellikle saniye birim fiyat\u0131 \u00fczerinden yap\u0131l\u0131r. \u0130\u015fte T\u00fcrkiye geneli i\u00e7in tahmini fiyatland\u0131rma rehberi: 1. Ulusal Radyo Kanallar\u0131 (B\u00fcy\u00fck Gruplar) Power FM, Metro FM, Kral FM, Virgin Radio, Slow T\u00fcrk, Joy FM vb. Yay\u0131n Zaman\u0131 Saniye Birim […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":1,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"predecessor-version":[{"id":17,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16\/revisions\/17"}],"wp:attachment":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}