{"id":159,"date":"2026-06-16T01:58:41","date_gmt":"2026-06-16T01:58:41","guid":{"rendered":"https:\/\/bufajans.com.tr\/?p=159"},"modified":"2026-06-16T02:02:52","modified_gmt":"2026-06-16T02:02:52","slug":"tv-reklam-terimleri-sozlugu","status":"publish","type":"post","link":"https:\/\/bufajans.com.tr\/index.php\/2026\/06\/16\/tv-reklam-terimleri-sozlugu\/","title":{"rendered":"Tv Reklam Terimleri S\u00f6zl\u00fc\u011f\u00fc"},"content":{"rendered":"\n
Terim<\/th>A\u00e7\u0131klama<\/th><\/tr><\/thead>
Ad Creative<\/strong><\/td>Reklam\u0131n kendisi; video, g\u00f6rsel ve metinler.<\/td><\/tr>
Call-to-Action (CTA)<\/strong><\/td>\u0130zleyiciye yapmas\u0131 istenen eylem (“Hemen Ara”, “Web Sitemizi Ziyaret Et” vb.).<\/td><\/tr>
Voice-Over (VO)<\/strong><\/td>Reklamda duyulan anlat\u0131c\u0131 sesi.<\/td><\/tr>
Bumper Ad<\/strong><\/td>6 saniyelik k\u0131sa marka hat\u0131rlatma reklam\u0131.<\/td><\/tr>
Product Placement<\/strong><\/td>Film, dizi veya TV \u015fovlar\u0131nda \u00fcr\u00fcn\u00fcn do\u011fal olarak yerle\u015ftirilmesi.<\/td><\/tr>
Clutter<\/strong><\/td>Bir reklam\u0131n ayn\u0131 ortamda \u00fcst \u00fcste \u00e7ok kez yay\u0131nlanmas\u0131 (izleyici yorgunlu\u011funa yol a\u00e7abilir).<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
Terim<\/th>A\u00e7\u0131klama<\/th><\/tr><\/thead>
Upfront<\/strong><\/td>Ekim\u2013Eyl\u00fcl yay\u0131n y\u0131l\u0131 i\u00e7in y\u0131ll\u0131k TV reklam al\u0131m\/sat\u0131m d\u00f6nemi.<\/td><\/tr>
Scatter<\/strong><\/td>Upfront d\u0131\u015f\u0131nda kalan envanterin esnek \u015fekilde al\u0131n\u0131p sat\u0131lmas\u0131.<\/td><\/tr>
Remnant<\/strong><\/td>Sat\u0131lmam\u0131\u015f kalan reklam alanlar\u0131.<\/td><\/tr>
Makegood<\/strong><\/td>Reklam\u0131n planland\u0131\u011f\u0131 gibi yay\u0131nlanmamas\u0131 durumunda telafi olarak verilen reklam s\u00fcresi.<\/td><\/tr>
Preemption<\/strong><\/td>Daha y\u00fcksek \u00fccretli bir reklam taraf\u0131ndan planlanan reklam\u0131n iptal edilmesi.<\/td><\/tr>
Sponsorship<\/strong><\/td>Bir program\u0131n tamam\u0131n\u0131n veya bir b\u00f6l\u00fcm\u00fcn\u00fcn tek bir reklamveren taraf\u0131ndan finanse edilmesi.<\/td><\/tr>
Co-Op Advertising<\/strong><\/td>\u00dcretici ve perakendecinin ortakla\u015fa \u00f6dedi\u011fi reklam.<\/td><\/tr>
Affidavit<\/strong><\/td>Reklam\u0131n belirtilen zamanda yay\u0131nland\u0131\u011f\u0131n\u0131 do\u011frulayan noter onayl\u0131 belge.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
Terim<\/th>A\u00e7\u0131klama<\/th><\/tr><\/thead>
Demographics<\/strong><\/td>Ya\u015f, cinsiyet, gelir gibi temel kitle \u00f6zellikleri.<\/td><\/tr>
Psychographics<\/strong><\/td>Ya\u015fam tarz\u0131, de\u011ferler, ilgi alanlar\u0131 gibi psikolojik kitle analizi.<\/td><\/tr>
Geotargeting<\/strong><\/td>Co\u011frafi konuma g\u00f6re reklam hedefleme.<\/td><\/tr>
Household Targeting<\/strong><\/td>Belirli bir hanedeki t\u00fcm TV’lere ula\u015fma.<\/td><\/tr>
Retargeting<\/strong><\/td>Daha \u00f6nce markayla etkile\u015fime ge\u00e7en ki\u015filere yeniden reklam g\u00f6sterme.<\/td><\/tr>
Contextual Targeting<\/strong><\/td>\u0130zlenen i\u00e7eri\u011fin t\u00fcr\u00fcne g\u00f6re reklam hedefleme (\u00f6rn: yemek program\u0131nda mutfak \u00fcr\u00fcn\u00fc reklam\u0131).<\/td><\/tr>
Impression (G\u00f6sterim)<\/strong><\/td>Reklam\u0131n ka\u00e7 kez g\u00f6sterildi\u011fi.<\/td><\/tr>
Video Completion Rate (VCR)<\/strong><\/td>Reklam\u0131 sonuna kadar izleyenlerin y\u00fczdesi.<\/td><\/tr>
View-Through Conversion<\/strong><\/td>Reklam\u0131 g\u00f6r\u00fcp daha sonra i\u015flem yapan kullan\u0131c\u0131 say\u0131s\u0131.<\/td><\/tr>
Brand Recall<\/strong><\/td>Reklam\u0131 g\u00f6renlerin markay\u0131 hat\u0131rlama oran\u0131.<\/td><\/tr>
Attribution<\/strong><\/td>Bir sat\u0131\u015f\u0131n hangi pazarlama kanal\u0131ndan geldi\u011fini belirleme.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
Terim<\/th>A\u00e7\u0131klama<\/th><\/tr><\/thead>
Linear TV (Do\u011frusal TV)<\/strong><\/td>Geleneksel TV; herkesin ayn\u0131 anda ayn\u0131 program\u0131 izledi\u011fi yay\u0131n modeli.<\/td><\/tr>
Connected TV (CTV)<\/strong><\/td>\u0130nternete ba\u011fl\u0131 ak\u0131ll\u0131 TV veya cihazlar (Apple TV, Roku, Fire Stick vb.).<\/td><\/tr>
OTT (Over-the-Top)<\/strong><\/td>\u0130nternet \u00fczerinden geleneksel kablo\/uydu altyap\u0131s\u0131n\u0131 bypass eden i\u00e7erik da\u011f\u0131t\u0131m\u0131.<\/td><\/tr>
AVOD (Ad-Supported VOD)<\/strong><\/td>Reklam destekli, \u00fccretsiz (veya daha ucuz) video izleme hizmetleri (Tubi, Pluto TV vb.).<\/td><\/tr>
SVOD (Subscription VOD)<\/strong><\/td>Abonelik tabanl\u0131, reklams\u0131z (veya az reklaml\u0131) hizmetler (Netflix, Disney+ vb.).<\/td><\/tr>
FAST (Free Ad-Supported Streaming TV)<\/strong><\/td>Tamamen \u00fccretsiz, reklam destekli ak\u0131\u015f kanallar\u0131.<\/td><\/tr>
vMVPD (Virtual Cable)<\/strong><\/td>\u0130nternet \u00fczerinden canl\u0131 TV sunan servisler (YouTube TV, Sling TV vb.).<\/td><\/tr>
Addressable TV<\/strong><\/td>Ayn\u0131 program\u0131 izleyen farkl\u0131 hanelere farkl\u0131 reklamlar g\u00f6sterme teknolojisi.<\/td><\/tr>
Programmatic TV<\/strong><\/td>TV reklam envanterinin otomatik olarak al\u0131n\u0131p sat\u0131lmas\u0131.<\/td><\/tr>
Dynamic Ad Insertion (DAI)<\/strong><\/td>\u0130\u00e7eri\u011fe ger\u00e7ek zamanl\u0131 olarak reklam yerle\u015ftirme teknolojisi.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
Terim<\/th>A\u00e7\u0131klama<\/th><\/tr><\/thead>
Dayparting<\/strong><\/td>G\u00fcn\u00fcn belirli saat dilimlerinde reklam yay\u0131nlama stratejisi. (\u00d6rn: kahvalt\u0131 saati, prime time)<\/td><\/tr>
Prime Time<\/strong><\/td>En \u00e7ok izlenen ak\u015fam saatleri (genellikle 20:00\u201323:00). Reklam fiyatlar\u0131 en y\u00fcksektir.<\/td><\/tr>
Pre-Roll<\/strong><\/td>\u0130\u00e7erik ba\u015flamadan \u00f6nce g\u00f6sterilen reklam.<\/td><\/tr>
Mid-Roll<\/strong><\/td>\u0130\u00e7erik ortas\u0131nda g\u00f6sterilen reklam (geleneksel TV reklam aralar\u0131 gibi).<\/td><\/tr>
Post-Roll<\/strong><\/td>\u0130\u00e7erik bittikten sonra g\u00f6sterilen reklam.<\/td><\/tr>
Ad Pod<\/strong><\/td>Bir reklam aras\u0131nda arka arkaya g\u00f6sterilen reklam grubu.<\/td><\/tr>
Adjacency<\/strong><\/td>Ayn\u0131 kanalda birbiri ard\u0131na yay\u0131nlanan reklamlar.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
Terim<\/th>A\u00e7\u0131klama<\/th><\/tr><\/thead>
Spot \/ Commercial<\/strong><\/td>Televizyonda yay\u0131nlanan reklam filmi. Genellikle 15, 20, 30 veya 60 saniyelik formlarda haz\u0131rlan\u0131r.<\/td><\/tr>
GRP (Gross Rating Point)<\/strong><\/td>Br\u00fct reyting puan\u0131. Hedef kitleye ula\u015fma oran\u0131n\u0131 \u00f6l\u00e7er. (Eri\u015fim \u00d7 S\u0131kl\u0131k)<\/td><\/tr>
TRP (Targeted Rating Point)<\/strong><\/td>Hedeflenen kitleye \u00f6zg\u00fc reyting puan\u0131. GRP’nin hedef kitleye indirgenmi\u015f halidir.<\/td><\/tr>
Reach (Eri\u015fim)<\/strong><\/td>Reklam\u0131 en az bir kez g\u00f6ren farkl\u0131 ki\u015fi\/hane say\u0131s\u0131. Ayn\u0131 ki\u015fi tekrar say\u0131lmaz.<\/td><\/tr>
Frequency (S\u0131kl\u0131k)<\/strong><\/td>Ortalama bir ki\u015finin reklam\u0131 ka\u00e7 kez g\u00f6rd\u00fc\u011f\u00fc.<\/td><\/tr>
CPM (Cost Per Mille)<\/strong><\/td>Bin ki\u015fiye ula\u015fma maliyeti. Reklam verimlili\u011fini kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in kullan\u0131l\u0131r.<\/td><\/tr>
CPP (Cost Per Point)<\/strong><\/td>Bir reyting puan\u0131na ula\u015fma maliyeti.<\/td><\/tr>
Share (Pay)<\/strong><\/td>TV a\u00e7\u0131k olan haneler i\u00e7inde, belirli bir program\u0131 izleyenlerin y\u00fczdesi.<\/td><\/tr>
Rating (Reyting)<\/strong><\/td>Toplam TV sahibi haneler i\u00e7inde, program\u0131 izleyenlerin y\u00fczdesi.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

Terim A\u00e7\u0131klama Ad Creative Reklam\u0131n kendisi; video, g\u00f6rsel ve metinler. Call-to-Action (CTA) \u0130zleyiciye yapmas\u0131 istenen eylem (“Hemen Ara”, “Web Sitemizi Ziyaret Et” vb.). Voice-Over (VO) Reklamda duyulan anlat\u0131c\u0131 sesi. Bumper Ad 6 saniyelik k\u0131sa marka hat\u0131rlatma reklam\u0131. Product Placement Film, dizi veya TV \u015fovlar\u0131nda \u00fcr\u00fcn\u00fcn do\u011fal olarak yerle\u015ftirilmesi. Clutter Bir reklam\u0131n ayn\u0131 ortamda \u00fcst \u00fcste […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-159","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":2,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/159\/revisions"}],"predecessor-version":[{"id":162,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/159\/revisions\/162"}],"wp:attachment":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}