{"id":120,"date":"2026-05-22T18:14:05","date_gmt":"2026-05-22T18:14:05","guid":{"rendered":"https:\/\/bufajans.com.tr\/?p=120"},"modified":"2026-05-22T18:14:06","modified_gmt":"2026-05-22T18:14:06","slug":"linkedin-reklam-fiyatlari","status":"publish","type":"post","link":"https:\/\/bufajans.com.tr\/index.php\/2026\/05\/22\/linkedin-reklam-fiyatlari\/","title":{"rendered":"LinkedIn reklam fiyatlar\u0131"},"content":{"rendered":"\n

LinkedIn reklam fiyatlar\u0131, Meta (Facebook\/Instagram) veya Google Ads gibi platformlarla k\u0131yasland\u0131\u011f\u0131nda t\u0131klama veya g\u00f6sterim ba\u015f\u0131na daha y\u00fcksek maliyetlidir<\/strong>. Ancak bunun sebebi, platformun size do\u011frudan \u015firket y\u00f6neticileri, karar vericiler ve B2B sat\u0131n alma yetkilileri gibi ni\u015f ve “sat\u0131n alma g\u00fcc\u00fc y\u00fcksek” bir kitleyi sunmas\u0131d\u0131r.<\/p>\n\n\n\n

Sistem a\u00e7\u0131k art\u0131rma (bidding)<\/strong> mant\u0131\u011f\u0131yla \u00e7al\u0131\u015ft\u0131\u011f\u0131 i\u00e7in sabit bir fiyat listesi yoktur. Reklam maliyetleri hedefledi\u011finiz sekt\u00f6re, unvana ve \u00fclkeye g\u00f6re de\u011fi\u015fir.<\/p>\n\n\n\n

G\u00fcncel 2026 sekt\u00f6rel benchmark verilerine g\u00f6re T\u00fcrkiye ve k\u00fcresel pazardaki ortalama LinkedIn reklam maliyetleri \u015fu \u015fekildedir:<\/p>\n\n\n\n

\ud83d\udcca Temel Maliyet Metrikleri (T\u00fcrkiye Referans Aral\u0131klar\u0131)<\/h3>\n\n\n\n
Metrik<\/strong><\/td>D\u00fc\u015f\u00fck \/ Ortalama Senaryo<\/strong><\/td>Y\u00fcksek Rekabetli Senaryo (C-Suite \/ CEO)<\/strong><\/td><\/tr><\/thead>
CPC (T\u0131klama Ba\u015f\u0131na Maliyet)<\/strong><\/td>\u20ba40 \u2013 \u20ba150<\/td>\u20ba180 \u2013 \u20ba350+<\/td><\/tr>
CPM (1.000 G\u00f6sterim Maliyeti)<\/strong><\/td>\u20ba150 \u2013 \u20ba400<\/td>\u20ba600 \u2013 \u20ba1.200+<\/td><\/tr>
CPL (Form \/ Lead Ba\u015f\u0131na Maliyet)<\/strong><\/td>\u20ba400 \u2013 \u20ba1.200<\/td>\u20ba2.500 \u2013 \u20ba5.000+<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

K\u00fcresel (Dolar bazl\u0131) kampanyalarda ise d\u00fcnya genelinde ortalama CPC 2$ \u2013 6$<\/strong>, CPM ise 30$ \u2013 60$<\/strong> band\u0131nda seyreder.<\/em><\/p>\n\n\n\n

\n\n\n\n

\ud83c\udfe2 Sekt\u00f6rlere G\u00f6re Tahmini T\u0131klama Ba\u015f\u0131 Maliyetler (CPC)<\/h3>\n\n\n\n

Reklam verdi\u011finiz sekt\u00f6rdeki rekabet, \u00f6deyece\u011finiz tutar\u0131 do\u011frudan etkiler. Finans ve kurumsal yaz\u0131l\u0131m gibi alanlarda rekabet \u00e7ok y\u00fcksekken, \u00fcretim veya e\u011fitimde maliyetler nispeten daha d\u00fc\u015f\u00fckt\u00fcr:<\/p>\n\n\n\n

    \n
  • Teknoloji, Yaz\u0131l\u0131m & SaaS:<\/strong> \u20ba140 \u2013 \u20ba350<\/li>\n\n\n\n
  • Finans & Sigortac\u0131l\u0131k:<\/strong> \u20ba180 \u2013 \u20ba420<\/li>\n\n\n\n
  • Dan\u0131\u015fmanl\u0131k & Kurumsal Hizmetler:<\/strong> \u20ba120 \u2013 \u20ba250<\/li>\n\n\n\n
  • \u0130nsan Kaynaklar\u0131 & \u0130\u015fe Al\u0131m:<\/strong> \u20ba100 \u2013 \u20ba260<\/li>\n\n\n\n
  • E\u011fitim & E\u011fitim Teknolojileri:<\/strong> \u20ba80 \u2013 \u20ba210<\/li>\n\n\n\n
  • \u00dcretim & End\u00fcstriyel Sekt\u00f6rler:<\/strong> \u20ba75 \u2013 \u20ba190<\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n

    \u2699\ufe0f Reklam Format\u0131na G\u00f6re Fiyat De\u011fi\u015fimleri<\/h3>\n\n\n\n
      \n
    • Lead Gen Forms (Potansiyel M\u00fc\u015fteri Formlar\u0131):<\/strong> T\u0131klama maliyeti standart reklamlara benzer olsa da, LinkedIn i\u00e7inden do\u011frudan bilgi toplad\u0131\u011f\u0131 i\u00e7in form doldurma ba\u015f\u0131na maliyeti (CPL)<\/strong> en optimize ve tahmin edilebilir olan formatt\u0131r.<\/li>\n\n\n\n
    • Sponsorlu Mesajlar (InMail \/ Conversation Ads):<\/strong> Burada \u00fccretlendirme t\u0131klama ba\u015f\u0131na de\u011fil, “g\u00f6nderilen mesaj ba\u015f\u0131na”<\/strong> hesaplan\u0131r. Mesaj ba\u015f\u0131na maliyet ortalama 0.60$ \u2013 1.20$<\/strong> (ya da TL kar\u015f\u0131l\u0131\u011f\u0131) civar\u0131ndad\u0131r.<\/li>\n\n\n\n
    • Video Reklamlar:<\/strong> Genellikle en d\u00fc\u015f\u00fck CPC (T\u0131klama Ba\u015f\u0131 Maliyet) oranlar\u0131n\u0131 sunar, kitleyi \u0131s\u0131tmak ve marka bilinirli\u011fi yaratmak i\u00e7in ekonomiktir.<\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      \ud83d\udcb0 Ba\u015flang\u0131\u00e7 \u0130\u00e7in Minimum B\u00fct\u00e7e Ne Olmal\u0131?<\/h3>\n\n\n\n

      LinkedIn platformunun zorunlu tuttu\u011fu baz\u0131 taban b\u00fct\u00e7e limitleri vard\u0131r:<\/p>\n\n\n\n

        \n
      • G\u00fcnl\u00fck Minimum B\u00fct\u00e7e:<\/strong> Kampanya ba\u015f\u0131na minimum 10$<\/strong> (veya kur kar\u015f\u0131l\u0131\u011f\u0131 yakla\u015f\u0131k \u20ba300 – \u20ba350) olmak zorundad\u0131r.<\/li>\n\n\n\n
      • \u00d6nerilen Test B\u00fct\u00e7esi:<\/strong> LinkedIn algoritmas\u0131n\u0131n verimli \u00e7al\u0131\u015fabilmesi ve i\u015fletmenize anlaml\u0131 data (lead) getirebilmesi i\u00e7in ayl\u0131k minimum 1.000$ – 1.500$<\/strong> (yakla\u015f\u0131k 35.000 TL \u2013 50.000 TL) civar\u0131nda bir b\u00fct\u00e7eyle ba\u015flanmas\u0131, reklamlar\u0131n yar\u0131da kesilmemesi ad\u0131na sekt\u00f6r profesyonelleri taraf\u0131ndan \u00f6nerilir.<\/li>\n<\/ul>\n\n\n\n
        \n

        Maliyet D\u00fc\u015f\u00fcrme \u0130pucu:<\/strong> Reklam setlerinizi kurarken LinkedIn’in size \u00f6nerdi\u011fi “tavsiye edilen teklif” tutar\u0131n\u0131n yakla\u015f\u0131k %10-%15 alt\u0131nda bir manuel teklif taban\u0131yla ba\u015flay\u0131n. E\u011fer reklam\u0131n\u0131z hi\u00e7 g\u00f6sterim almazsa teklifi kademeli olarak art\u0131rarak b\u00fct\u00e7e optimizasyonu sa\u011flayabilirsiniz.<\/p>\n<\/blockquote>\n\n\n\n

        <\/p>\n","protected":false},"excerpt":{"rendered":"

        LinkedIn reklam fiyatlar\u0131, Meta (Facebook\/Instagram) veya Google Ads gibi platformlarla k\u0131yasland\u0131\u011f\u0131nda t\u0131klama veya g\u00f6sterim ba\u015f\u0131na daha y\u00fcksek maliyetlidir. Ancak bunun sebebi, platformun size do\u011frudan \u015firket y\u00f6neticileri, karar vericiler ve B2B sat\u0131n alma yetkilileri gibi ni\u015f ve “sat\u0131n alma g\u00fcc\u00fc y\u00fcksek” bir kitleyi sunmas\u0131d\u0131r. Sistem a\u00e7\u0131k art\u0131rma (bidding) mant\u0131\u011f\u0131yla \u00e7al\u0131\u015ft\u0131\u011f\u0131 i\u00e7in sabit bir fiyat listesi yoktur. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-120","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=120"}],"version-history":[{"count":1,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/120\/revisions"}],"predecessor-version":[{"id":121,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/120\/revisions\/121"}],"wp:attachment":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}