{"id":12,"date":"2026-01-18T02:01:34","date_gmt":"2026-01-18T02:01:34","guid":{"rendered":"https:\/\/bufajans.com.tr\/?p=12"},"modified":"2026-01-18T02:01:34","modified_gmt":"2026-01-18T02:01:34","slug":"tv-reklam-planlama","status":"publish","type":"post","link":"https:\/\/bufajans.com.tr\/index.php\/2026\/01\/18\/tv-reklam-planlama\/","title":{"rendered":"Tv Reklam Planlama"},"content":{"rendered":"\n

Harika. K\u0131s\u0131tl\u0131 b\u00fct\u00e7eyle maksimum verim almay\u0131 hedefleyen, “Giri\u015f ve Orta \u00d6l\u00e7ekli Marka”<\/strong> seviyesinde \u00f6rnek bir TV medya plan\u0131 tasla\u011f\u0131 haz\u0131rlad\u0131m.<\/p>\n\n\n\n

Bu planda hedefimiz; b\u00fct\u00e7eyi tek bir pahal\u0131 diziye harcamak yerine, markan\u0131n farkl\u0131 saatlerde s\u0131k\u00e7a g\u00f6r\u00fcnmesini sa\u011flayarak “haf\u0131zada kal\u0131c\u0131l\u0131k” (frekans)<\/strong> yaratmakt\u0131r.<\/p>\n\n\n\n

\n\n\n\n

\u00d6rnek Medya Plan\u0131: 1 Haftal\u0131k Yo\u011fun Tan\u0131t\u0131m Paketi<\/h2>\n\n\n\n

Tahmini B\u00fct\u00e7e: 450.000 TL – 600.000 TL (Yay\u0131n Bedeli)<\/p>\n\n\n\n

Hedef Kitle: Genel \u0130zleyici (Gen\u00e7 Yeti\u015fkin ve Orta Ya\u015f)<\/p>\n\n\n\n

1. Yay\u0131n Da\u011f\u0131l\u0131m\u0131 (Mecra Se\u00e7imi)<\/h3>\n\n\n\n
Kanal Grubu<\/strong><\/td>Yay\u0131n T\u00fcr\u00fc<\/strong><\/td>Adet \/ Frekans<\/strong><\/td>Neden Bu Tercih?<\/strong><\/td><\/tr><\/thead>
Ulusal Kanallar (Mainstream)<\/strong><\/td>Off-Prime (G\u00fcnd\u00fcz)<\/td>G\u00fcnde 3 Yay\u0131n<\/td>Ev han\u0131mlar\u0131 ve emeklilere d\u00fc\u015f\u00fck maliyetli eri\u015fim.<\/td><\/tr>
Haber Kanallar\u0131 (NTV, CNN vb.)<\/strong><\/td>Prime Time (Ak\u015fam)<\/td>G\u00fcnde 2 Yay\u0131n<\/td>Marka prestiji ve \u00e7al\u0131\u015fan kesime ula\u015f\u0131m.<\/td><\/tr>
Tematik Kanallar (Spor\/Ya\u015fam)<\/strong><\/td>Spot Reklam<\/td>G\u00fcnde 4 Yay\u0131n<\/td>\u00c7ok d\u00fc\u015f\u00fck maliyetle y\u00fcksek frekans (tekrar).<\/td><\/tr>
Digital\/Connected TV<\/strong><\/td>Smart TV Reklam\u0131<\/td>100.000 G\u00f6sterim<\/td>Hedefli reklam ile dijital d\u00f6n\u00fc\u015f\u00fcm deste\u011fi.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n\n\n\n

2. \u00d6rnek Haftal\u0131k Ak\u0131\u015f Tablosu<\/h3>\n\n\n\n
Zaman Dilimi<\/strong><\/td>Kanal Tipi<\/strong><\/td>Format<\/strong><\/td>S\u00fcre<\/strong><\/td>G\u00fcnl\u00fck Adet<\/strong><\/td>Haftal\u0131k Toplam<\/strong><\/td><\/tr><\/thead>
09:00 – 16:00<\/strong><\/td>Ulusal (Kanal D, Show)<\/td>Bant Reklam<\/td>8 sn<\/td>2<\/td>14 Yay\u0131n<\/td><\/tr>
18:00 – 19:30<\/strong><\/td>Haber Kanallar\u0131<\/td>Spot Reklam<\/td>15 sn<\/td>1<\/td>7 Yay\u0131n<\/td><\/tr>
20:00 – 23:00<\/strong><\/td>Tematik (Eurosport vb.)<\/td>Spot Reklam<\/td>15 sn<\/td>3<\/td>21 Yay\u0131n<\/td><\/tr>
21:30 – 22:30<\/strong><\/td>Ulusal (Dizi Aras\u0131)<\/td>Bant Reklam<\/td>8 sn<\/td>1<\/td>7 Yay\u0131n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Toplam Haftal\u0131k Yay\u0131n Adedi:<\/strong> 49 Yay\u0131n<\/p>\n\n\n\n

\n\n\n\n

3. Bu Plan\u0131n Stratejik Avantajlar\u0131<\/h3>\n\n\n\n
    \n
  • Bant Reklam\u0131n G\u00fcc\u00fc:<\/strong> Bant reklamlar, ana kanallarda spot reklama g\u00f6re %40-50 daha ucuzdur. \u0130zleyici program\u0131 izlemeye devam etti\u011fi i\u00e7in zap yapma ihtimali d\u00fc\u015f\u00fckt\u00fcr.<\/li>\n\n\n\n
  • Frekans Etkisi:<\/strong> \u0130zleyici markan\u0131z\u0131 bir haftada 49 kez farkl\u0131 yerlerde g\u00f6r\u00fcr. Bu, “B\u00fcy\u00fck bir marka” alg\u0131s\u0131 yarat\u0131r.<\/li>\n\n\n\n
  • Haber Kanal\u0131 Prestiji:<\/strong> Haber ku\u015fa\u011f\u0131nda g\u00f6r\u00fcnmek markan\u0131za ciddiyet ve g\u00fcven katar, B2B (i\u015f d\u00fcnyas\u0131) ba\u011flant\u0131lar\u0131n\u0131z\u0131 g\u00fc\u00e7lendirir.<\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n

    4. Ek Maliyetler (Unutulmamas\u0131 Gerekenler)<\/h3>\n\n\n\n

    Bu plana ba\u015flamadan \u00f6nce \u015fu kalemleri de b\u00fct\u00e7elendirmeniz gerekir:<\/p>\n\n\n\n

      \n
    1. Prod\u00fcksiyon:<\/strong> Mevcut bir videonuz yoksa, kaliteli bir reklam filmi \u00e7ekimi (50.000 TL – 250.000 TL aras\u0131 ba\u015flar).<\/li>\n\n\n\n
    2. RT\u00dcK ve Dijital Ar\u015fiv:<\/strong> Reklam\u0131n kanallara g\u00f6nderilmesi i\u00e7in gerekli olan teknik kodlar ve onaylar (C\u00fczi miktarlar).<\/li>\n\n\n\n
    3. Ajans Hizmet Bedeli:<\/strong> Genellikle medya b\u00fct\u00e7esinin %10 – %15’i kadard\u0131r.<\/li>\n<\/ol>\n\n\n\n
      \n\n\n\n

      <\/h3>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      Harika. K\u0131s\u0131tl\u0131 b\u00fct\u00e7eyle maksimum verim almay\u0131 hedefleyen, “Giri\u015f ve Orta \u00d6l\u00e7ekli Marka” seviyesinde \u00f6rnek bir TV medya plan\u0131 tasla\u011f\u0131 haz\u0131rlad\u0131m. Bu planda hedefimiz; b\u00fct\u00e7eyi tek bir pahal\u0131 diziye harcamak yerine, markan\u0131n farkl\u0131 saatlerde s\u0131k\u00e7a g\u00f6r\u00fcnmesini sa\u011flayarak “haf\u0131zada kal\u0131c\u0131l\u0131k” (frekans) yaratmakt\u0131r. \u00d6rnek Medya Plan\u0131: 1 Haftal\u0131k Yo\u011fun Tan\u0131t\u0131m Paketi Tahmini B\u00fct\u00e7e: 450.000 TL – 600.000 TL […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":1,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/12\/revisions"}],"predecessor-version":[{"id":13,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/12\/revisions\/13"}],"wp:attachment":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=12"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=12"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}