{"id":118,"date":"2026-05-22T18:11:35","date_gmt":"2026-05-22T18:11:35","guid":{"rendered":"https:\/\/bufajans.com.tr\/?p=118"},"modified":"2026-05-22T18:11:37","modified_gmt":"2026-05-22T18:11:37","slug":"linkedinde-reklam-vermek","status":"publish","type":"post","link":"https:\/\/bufajans.com.tr\/index.php\/2026\/05\/22\/linkedinde-reklam-vermek\/","title":{"rendered":"LinkedIn\u2019de reklam vermek"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">LinkedIn\u2019de reklam vermek, \u00f6zellikle i\u015f d\u00fcnyas\u0131ndaki profesyonellere, \u015firket y\u00f6neticilerine veya belirli sekt\u00f6rdeki \u00e7al\u0131\u015fanlara (B2B) ula\u015fmak i\u00e7in en etkili yoldur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0131f\u0131rdan bir LinkedIn reklam kampanyas\u0131 ba\u015flatmak i\u00e7in izlemeniz gereken ad\u0131mlar, b\u00fct\u00e7e mant\u0131\u011f\u0131 ve ba\u015far\u0131l\u0131 olman\u0131n p\u00fcf noktalar\u0131 \u015funlard\u0131r:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udee0\ufe0f Ad\u0131m Ad\u0131m LinkedIn Reklam\u0131 Nas\u0131l Verilir?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Ad\u0131m: LinkedIn Campaign Manager Hesab\u0131 A\u00e7\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam y\u00f6netimi <strong>LinkedIn Campaign Manager (Kampanya Y\u00f6neticisi)<\/strong> paneli \u00fczerinden yap\u0131l\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ki\u015fisel LinkedIn hesab\u0131n\u0131zla giri\u015f yap\u0131n.<\/li>\n\n\n\n<li>Sa\u011f \u00fcstteki &#8220;\u0130\u015f \u0130\u00e7in&#8221; (For Business) ikonuna t\u0131klay\u0131p <strong>&#8220;Reklam Ver&#8221; (Advertise)<\/strong> se\u00e7ene\u011fini se\u00e7in.<\/li>\n\n\n\n<li>\u015eirket sayfan\u0131z\u0131 bu hesaba ba\u011flay\u0131n ve fatura bilgilerinizi girin.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Ad\u0131m: Kampanya Hedefinizi Se\u00e7in (Objective)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn, yapay zeka algoritmas\u0131n\u0131n reklam\u0131 kime g\u00f6sterece\u011fini belirlemek i\u00e7in sizden bir ana hedef se\u00e7menizi ister:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bilinirlik (Awareness):<\/strong> Markan\u0131z\u0131 daha \u00e7ok ki\u015finin g\u00f6rmesi i\u00e7in.<\/li>\n\n\n\n<li><strong>De\u011ferlendirme (Consideration):<\/strong> Web sitesi trafi\u011fi, etkile\u015fim (be\u011feni, yorum) veya video izlenmeleri i\u00e7in.<\/li>\n\n\n\n<li><strong>D\u00f6n\u00fc\u015f\u00fcmler (Conversions):<\/strong> Potansiyel m\u00fc\u015fteri formu doldurma (Lead Generation), web sitesinde sat\u0131n alma\/ba\u015fvuru veya i\u015f ilan\u0131na ba\u015fvuru i\u00e7in. <em>(B2B \u015firketleri i\u00e7in en pop\u00fcler olan\u0131 Lead Generation&#8217;d\u0131r).<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Ad\u0131m: Nokta At\u0131\u015f\u0131 Hedefleme Yap\u0131n (Audience)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn\u2019i di\u011fer platformlardan ay\u0131ran en g\u00fc\u00e7l\u00fc reklam \u00f6zelli\u011fi buras\u0131d\u0131r. Kitlenizi \u015fu kriterlere g\u00f6re filtreleyebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u015eirket Bilgisi:<\/strong> \u015eirket ad\u0131, sekt\u00f6r\u00fc, \u015firket b\u00fcy\u00fckl\u00fc\u011f\u00fc (\u00f6rn: 500+ \u00e7al\u0131\u015fan).<\/li>\n\n\n\n<li><strong>\u0130\u015f Deneyimi:<\/strong> \u0130\u015f unvan\u0131 (\u00f6rn: &#8220;Pazarlama M\u00fcd\u00fcr\u00fc&#8221;), k\u0131dem seviyesi (Direkt\u00f6r, CEO, K\u0131demli), yetenekler.<\/li>\n\n\n\n<li><strong>E\u011fitim:<\/strong> Okudu\u011fu okullar, b\u00f6l\u00fcmler veya dereceler.<\/li>\n\n\n\n<li><strong>Demografi ve \u0130lgi Alanlar\u0131:<\/strong> Ya\u015f, cinsiyet, \u00fcye oldu\u011fu LinkedIn gruplar\u0131.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Ad\u0131m: Reklam Format\u0131n\u0131 Belirleyin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fct\u00e7enize ve g\u00f6rsel g\u00fcc\u00fcn\u00fcze g\u00f6re bir format se\u00e7in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Single Image Ad:<\/strong> Ak\u0131\u015fta g\u00f6r\u00fcnen tek g\u00f6rselli standart reklam.<\/li>\n\n\n\n<li><strong>Carousel Ad:<\/strong> Yana kayd\u0131r\u0131labilir \u00e7oklu g\u00f6rsel.<\/li>\n\n\n\n<li><strong>Video Ad:<\/strong> Dikkat \u00e7ekici k\u0131sa video reklamlar\u0131.<\/li>\n\n\n\n<li><strong>Message \/ Conversation Ad:<\/strong> Kullan\u0131c\u0131lar\u0131n mesaj kutusuna (InMail) do\u011frudan giden mesaj reklamlar\u0131.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Ad\u0131m: B\u00fct\u00e7e ve Teklif (Budget &amp; Bidding) Ayarlar\u0131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn reklamlar\u0131 genellikle di\u011fer sosyal medya platformlar\u0131na (Meta, Google) g\u00f6re <strong>t\u0131klama ba\u015f\u0131na maliyet (CPC)<\/strong> a\u00e7\u0131s\u0131ndan daha pahal\u0131d\u0131r; ancak gelen kitlenin kalitesi (sat\u0131n alma g\u00fcc\u00fc) \u00e7ok daha y\u00fcksektir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u00fcnl\u00fck B\u00fct\u00e7e:<\/strong> G\u00fcnl\u00fck maksimum harcamak istedi\u011finiz tutar\u0131 girin.<\/li>\n\n\n\n<li><strong>Toplam B\u00fct\u00e7e:<\/strong> Kampanya boyunca harcanacak maksimum tutar.<\/li>\n\n\n\n<li><strong>Teklif Stratejisi:<\/strong> Yeni ba\u015fl\u0131yorsan\u0131z, LinkedIn&#8217;in yapay zekas\u0131n\u0131n b\u00fct\u00e7eyi en verimli \u015fekilde harcamas\u0131n\u0131 sa\u011flayan <strong>&#8220;Maksimum Da\u011f\u0131t\u0131m&#8221; (Maximum Delivery)<\/strong> se\u00e7ene\u011fini tercih edebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Ad\u0131m: Kreatifleri Y\u00fckleyin ve Yay\u0131na Al\u0131n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam metninizi yaz\u0131n, g\u00f6rsel veya videonuzu y\u00fckleyin, web sitesi linkinizi ekleyin. Her \u015fey haz\u0131r oldu\u011funda kampanyay\u0131 onaylay\u0131p incelemeye g\u00f6nderin. LinkedIn genellikle 24 saat i\u00e7inde reklam\u0131 onaylar.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfaf LinkedIn Reklamlar\u0131nda Ba\u015far\u0131l\u0131 Olman\u0131n S\u0131rlar\u0131<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LinkedIn Insight Tag\u2019i Sitenize Ekleyin:<\/strong> Google Analytics kodu gibi, LinkedIn\u2019in de bir takip kodu vard\u0131r. Bunu web sitenize ekleyerek sitenizi ziyaret eden LinkedIn kullan\u0131c\u0131lar\u0131n\u0131 yeniden hedefleyebilir (Retargeting) ve d\u00f6n\u00fc\u015f\u00fcmleri net olarak \u00f6l\u00e7ebilirsiniz.<\/li>\n\n\n\n<li><strong>&#8220;Lead Gen Forms&#8221; Kullan\u0131n:<\/strong> Kullan\u0131c\u0131y\u0131 web sitenize y\u00f6nlendirmek yerine, LinkedIn i\u00e7inde a\u00e7\u0131lan haz\u0131r formlar\u0131 kullan\u0131n. LinkedIn, kullan\u0131c\u0131n\u0131n ad\u0131n\u0131, e-postas\u0131n\u0131 ve unvan\u0131n\u0131 profilden otomatik \u00e7ekerek formu doldurur. Bu da form doldurma oranlar\u0131n\u0131 <strong>%200-300<\/strong> civar\u0131nda art\u0131r\u0131r.<\/li>\n\n\n\n<li><strong>A\/B Testi Yap\u0131n:<\/strong> Ayn\u0131 hedef kitleye 2 farkl\u0131 g\u00f6rsel ve 2 farkl\u0131 reklam metni g\u00f6stererek hangisinin daha d\u00fc\u015f\u00fck maliyetle daha \u00e7ok t\u0131klama ald\u0131\u011f\u0131n\u0131 test edin. K\u00f6t\u00fc performans g\u00f6stereni kapat\u0131p b\u00fct\u00e7eyi iyi olana aktar\u0131n.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn\u2019de reklam vermek, \u00f6zellikle i\u015f d\u00fcnyas\u0131ndaki profesyonellere, \u015firket y\u00f6neticilerine veya belirli sekt\u00f6rdeki \u00e7al\u0131\u015fanlara (B2B) ula\u015fmak i\u00e7in en etkili yoldur. S\u0131f\u0131rdan bir LinkedIn reklam kampanyas\u0131 ba\u015flatmak i\u00e7in izlemeniz gereken ad\u0131mlar, b\u00fct\u00e7e mant\u0131\u011f\u0131 ve ba\u015far\u0131l\u0131 olman\u0131n p\u00fcf noktalar\u0131 \u015funlard\u0131r: \ud83d\udee0\ufe0f Ad\u0131m Ad\u0131m LinkedIn Reklam\u0131 Nas\u0131l Verilir? 1. Ad\u0131m: LinkedIn Campaign Manager Hesab\u0131 A\u00e7\u0131n Reklam y\u00f6netimi LinkedIn Campaign [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-118","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":1,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/118\/revisions"}],"predecessor-version":[{"id":119,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/118\/revisions\/119"}],"wp:attachment":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}