{"id":100,"date":"2026-04-26T03:06:56","date_gmt":"2026-04-26T03:06:56","guid":{"rendered":"https:\/\/bufajans.com.tr\/?p=100"},"modified":"2026-04-26T03:06:59","modified_gmt":"2026-04-26T03:06:59","slug":"facebook-reklam-fiyatlari-2026","status":"publish","type":"post","link":"https:\/\/bufajans.com.tr\/index.php\/2026\/04\/26\/facebook-reklam-fiyatlari-2026\/","title":{"rendered":"Facebook Reklam Fiyatlar\u0131 2026"},"content":{"rendered":"\n

Facebook Reklam Fiyatlar\u0131 2026: T\u00fcrkiye ve Global Benchmarklar<\/h1>\n\n\n\n

Facebook, Meta’n\u0131n en geni\u015f kitleye sahip ve en maliyet-etkin reklam platformudur. Instagram’a k\u0131yasla %47 daha d\u00fc\u015f\u00fck CPC<\/strong> sunarak, \u00f6zellikle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in cazip bir ba\u015flang\u0131\u00e7 noktas\u0131 olu\u015fturuyor . Ancak 2026’da \u00f6nemli bir de\u011fi\u015fiklik var: 1 Temmuz 2026’dan itibaren T\u00fcrkiye’deki Meta reklamlar\u0131na %5 “konum \u00fccreti”<\/strong> eklenecek .<\/p>\n\n\n\n

\n\n\n\n

Facebook Reklam Fiyatlar\u0131: 2026 G\u00fcncel Verileri<\/h2>\n\n\n\n

Global Ortalamalar<\/h3>\n\n\n\n
Metrik<\/th>Facebook<\/th>Instagram<\/th>Fark<\/th><\/tr><\/thead>
CPC (T\u0131klama Ba\u015f\u0131na)<\/strong><\/td>$0,62 \u2013 $0,94<\/td>$1,17 \u2013 $1,31<\/td>Facebook %47 daha ucuz<\/td><\/tr>
CPM (Bin G\u00f6sterim)<\/strong><\/td>$11,62 \u2013 $12,00<\/td>$12,19 \u2013 $15,26<\/td>Facebook %20 daha ucuz<\/td><\/tr>
CPL (Lead Ba\u015f\u0131na)<\/strong><\/td>$10,17<\/td>$11,31<\/td>Facebook %10 daha ucuz<\/td><\/tr>
CPE (Etkile\u015fim Ba\u015f\u0131na)<\/strong><\/td>\u2014<\/td>$0,067<\/td>\u2014<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

T\u00fcrkiye \u00d6zel Verileri<\/h3>\n\n\n\n
Metrik<\/th>T\u00fcrkiye Ortalamas\u0131<\/th>Not<\/th><\/tr><\/thead>
CPM<\/strong><\/td>~$0,89 (~30 TL)<\/td>En d\u00fc\u015f\u00fck maliyetli pazarlardan biri<\/td><\/tr>
CPC<\/strong><\/td>~$0,10 (~3,5 TL)<\/td>Global ortalaman\u0131n \u00e7ok alt\u0131nda<\/td><\/tr>
CTR<\/strong><\/td>~%0,88 \u2013 %1,41<\/td>Y\u00fcksek t\u0131klama oran\u0131<\/td><\/tr>
CPA (Uygulama \u0130ndirme)<\/strong><\/td>~$0,60<\/td>\u00c7ok d\u00fc\u015f\u00fck<\/td><\/tr>
CPA (Tam Kay\u0131t)<\/strong><\/td>~$6,02<\/td>En y\u00fcksek maliyetli eylem<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n

\u00d6nemli:<\/strong> T\u00fcrkiye, Facebook reklamlar\u0131 a\u00e7\u0131s\u0131ndan d\u00fcnyan\u0131n en ucuz pazarlar\u0131ndan biri<\/strong>. CPC $0,10 ile ABD’nin ($2,69) 27’de biri maliyetindedir .<\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n

\u00dclke Bazl\u0131 CPM Kar\u015f\u0131la\u015ft\u0131rmas\u0131 (2026)<\/h2>\n\n\n\n
\u00dclke<\/th>Ortalama CPM<\/th>S\u0131n\u0131f<\/th><\/tr><\/thead>
ABD<\/strong><\/td>$23,00<\/td>En pahal\u0131<\/td><\/tr>
\u0130svi\u00e7re<\/strong><\/td>$14,80<\/td>Tier 1<\/td><\/tr>
\u0130ngiltere<\/strong><\/td>$11,81<\/td>Tier 1<\/td><\/tr>
Almanya<\/strong><\/td>$9,05<\/td>Tier 2<\/td><\/tr>
Japonya<\/strong><\/td>$11,50<\/td>Tier 2<\/td><\/tr>
G\u00fcney Kore<\/strong><\/td>$10,20<\/td>Tier 2<\/td><\/tr>
Meksika<\/strong><\/td>$4,50<\/td>Tier 3<\/td><\/tr>
Brezilya<\/strong><\/td>$4,20<\/td>Tier 3<\/td><\/tr>
Hindistan<\/strong><\/td>$2,60<\/td>Tier 3<\/td><\/tr>
T\u00fcrkiye<\/strong><\/td>~$0,89 \u2013 $3,00<\/td>En ucuz kategori<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

T\u00fcrkiye, geli\u015fmekte olan pazarlar aras\u0131nda bile en d\u00fc\u015f\u00fck CPM’lere sahip \u00fclkelerden biri olarak \u00f6ne \u00e7\u0131k\u0131yor .<\/p>\n\n\n\n

\n\n\n\n

Reklam Formatlar\u0131na G\u00f6re Maliyet Farkl\u0131l\u0131klar\u0131<\/h2>\n\n\n\n
Format<\/th>Ortalama CPM<\/th>Ortalama CPC<\/th>En \u0130yi Kullan\u0131m<\/th><\/tr><\/thead>
Feed (Ana Sayfa)<\/strong><\/td>$12 \u2013 $15<\/td>$0,80 \u2013 $1,20<\/td>Genel trafik, marka bilinirli\u011fi<\/td><\/tr>
Stories<\/strong><\/td>$10 \u2013 $14<\/td>$0,70 \u2013 $1,00<\/td>Kampanya duyurular\u0131, aciliyet<\/td><\/tr>
Reels<\/strong><\/td>$6 \u2013 $15<\/td>$0,50 \u2013 $0,90<\/td>Viral potansiyel, gen\u00e7 kitle<\/td><\/tr>
Marketplace<\/strong><\/td>$8 \u2013 $12<\/td>$0,60 \u2013 $1,00<\/td>Yerel sat\u0131\u015f, ikinci el \u00fcr\u00fcnler<\/td><\/tr>
Audience Network<\/strong><\/td>$6 \u2013 $10<\/td>$0,40 \u2013 $0,70<\/td>En d\u00fc\u015f\u00fck maliyetli eri\u015fim<\/td><\/tr>
Messenger<\/strong><\/td>$5 \u2013 $8<\/td>$0,50 \u2013 $0,80<\/td>Do\u011frudan mesajla\u015fma, lead<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n

Audience Network<\/strong>, T\u00fcrkiye’de en d\u00fc\u015f\u00fck maliyetli se\u00e7enek olup CPM $0,79 ve CPC $0,07 seviyelerine ula\u015fabilir .<\/p>\n<\/blockquote>\n\n\n\n

\n\n\n\n

T\u00fcrkiye’de %5 Konum \u00dccreti: 1 Temmuz 2026<\/h2>\n\n\n\n

Meta, 1 Temmuz 2026’dan itibaren T\u00fcrkiye’de yay\u0131nlanan reklamlara %5 konum \u00fccreti<\/strong> ekleyecek:<\/p>\n\n\n\n

\u00d6rnek B\u00fct\u00e7e<\/th>Konum \u00dccreti (%5)<\/th>Toplam Maliyet<\/th><\/tr><\/thead>
1.000 TL<\/td>50 TL<\/td>1.050 TL<\/td><\/tr>
10.000 TL<\/td>500 TL<\/td>10.500 TL<\/td><\/tr>
50.000 TL<\/td>2.500 TL<\/td>52.500 TL<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Bu \u00dccret Neden Al\u0131n\u0131yor?<\/h3>\n\n\n\n
    \n
  • Meta, Dijital Hizmet Vergisi (DHV)<\/strong> ve yerel d\u00fczenlemelerin maliyetini kar\u015f\u0131lamak amac\u0131yla bu \u00fccreti uyguluyor .<\/li>\n\n\n\n
  • \u00dccret, reklam\u0131n g\u00f6sterildi\u011fi \u00fclkeye<\/strong> (T\u00fcrkiye) g\u00f6re hesaplan\u0131r, reklamverenin bulundu\u011fu \u00fclkeye g\u00f6re de\u011fil.<\/li>\n\n\n\n
  • Kampanya b\u00fct\u00e7esine otomatik eklenmez; fatura \u00fczerinde ayr\u0131 kalem<\/strong> olarak g\u00f6r\u00fcn\u00fcr.<\/li>\n<\/ul>\n\n\n\n

    Etkilenen Reklamlar<\/h3>\n\n\n\n
      \n
    • T\u00fcm g\u00f6rsel ve video reklamlar<\/li>\n\n\n\n
    • WhatsApp mesaj y\u00f6nlendirme reklamlar\u0131<\/li>\n\n\n\n
    • T\u00fcm \u00f6deme y\u00f6ntemleri<\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      B\u00fct\u00e7e ve Teklif Stratejisi<\/h2>\n\n\n\n

      Minimum ve \u00d6nerilen B\u00fct\u00e7eler<\/h3>\n\n\n\n
      \u0130\u015fletme Tipi<\/th>G\u00fcnl\u00fck B\u00fct\u00e7e<\/th>Ayl\u0131k B\u00fct\u00e7e<\/th>Not<\/th><\/tr><\/thead>
      Test kampanyas\u0131<\/td>50 \u2013 100 TL<\/td>1.500 \u2013 3.000 TL<\/td>Anlaml\u0131 veri i\u00e7in minimum<\/td><\/tr>
      K\u00fc\u00e7\u00fck i\u015fletme<\/td>100 \u2013 200 TL<\/td>3.000 \u2013 6.000 TL<\/td>Yerel hedefleme i\u00e7in yeterli<\/td><\/tr>
      B\u00fcy\u00fcyen i\u015fletme<\/td>300 \u2013 500 TL<\/td>10.000 \u2013 15.000 TL<\/td>\u00d6l\u00e7eklenebilir sonu\u00e7lar<\/td><\/tr>
      Rekabet\u00e7i pazar<\/td>1.000 TL+<\/td>30.000 TL+<\/td>E-ticaret, finans, sa\u011fl\u0131k<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
      \n

      Kritik Bilgi:<\/strong> Ayl\u0131k 1.000$ (\u224835.000 TL) alt\u0131ndaki kampanyalar genellikle anlaml\u0131 optimizasyon verisi \u00fcretemez .<\/p>\n<\/blockquote>\n\n\n\n

      Kampanya Hedeflerine G\u00f6re Maliyetler<\/h3>\n\n\n\n
      Hedef<\/th>Tipik Maliyet Aral\u0131\u011f\u0131<\/th>A\u00e7\u0131klama<\/th><\/tr><\/thead>
      Marka bilinirli\u011fi (CPM)<\/td>$5 \u2013 $18<\/td>En geni\u015f eri\u015fim, en d\u00fc\u015f\u00fck maliyet<\/td><\/tr>
      Trafik (CPC)<\/td>$0,50 \u2013 $2,00<\/td>Web sitesi ziyareti<\/td><\/tr>
      Etkile\u015fim (CPE)<\/td>$0,05 \u2013 $0,15<\/td>Be\u011feni, yorum, payla\u015f\u0131m<\/td><\/tr>
      Lead Generation (CPL)<\/td>$10 \u2013 $50+<\/td>Form doldurma, kay\u0131t<\/td><\/tr>
      D\u00f6n\u00fc\u015f\u00fcm\/Sat\u0131\u015f (CPA)<\/td>$7,85 \u2013 $55,21<\/td>Sat\u0131n alma, uygulama indirme<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
      \n\n\n\n

      Mevsimsel Maliyet Dalgalanmalar\u0131<\/h2>\n\n\n\n
      D\u00f6nem<\/th>CPM Trendi<\/th>Neden<\/th><\/tr><\/thead>
      Ocak-Mart (Q1)<\/strong><\/td>En d\u00fc\u015f\u00fck<\/td>Tatil sonras\u0131 durgunluk<\/td><\/tr>
      Nisan-Haziran (Q2)<\/strong><\/td>Y\u00fckseli\u015f<\/td>Bahar kampanyalar\u0131<\/td><\/tr>
      Temuz-Eyl\u00fcl (Q3)<\/strong><\/td>Orta seviye<\/td>Yaz durgunlu\u011fu<\/td><\/tr>
      Ekim-Aral\u0131k (Q4)<\/strong><\/td>En y\u00fcksek<\/td>Black Friday, y\u0131lba\u015f\u0131<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
        \n
      • Kas\u0131m 2025:<\/strong> CPM zirve yapt\u0131 ($28,09 ABD’de)<\/li>\n\n\n\n
      • Ocak 2026:<\/strong> %38 d\u00fc\u015f\u00fc\u015f ($17,12 ABD’de)<\/li>\n<\/ul>\n\n\n\n
        \n\n\n\n

        Maliyetleri Etkileyen Fakt\u00f6rler<\/h2>\n\n\n\n

        1. Hedef Kitle Darl\u0131\u011f\u0131<\/h3>\n\n\n\n
          \n
        • Dar ve ni\u015f kitleler = Y\u00fcksek CPM<\/li>\n\n\n\n
        • Geni\u015f kitleler + algoritmik \u00f6\u011frenme = D\u00fc\u015f\u00fck CPM<\/li>\n<\/ul>\n\n\n\n

          2. Reklam Kalitesi ve Alaka D\u00fczeyi<\/h3>\n\n\n\n
            \n
          • Y\u00fcksek CTR ve etkile\u015fim \u2192 D\u00fc\u015f\u00fck maliyet<\/li>\n\n\n\n
          • D\u00fc\u015f\u00fck kalite puan\u0131 \u2192 Y\u00fcksek maliyet<\/li>\n<\/ul>\n\n\n\n

            3. Kampanya Hedefi<\/h3>\n\n\n\n
              \n
            • \u00dcst huni (awareness) = D\u00fc\u015f\u00fck maliyet<\/li>\n\n\n\n
            • Alt huni (sat\u0131\u015f) = Y\u00fcksek maliyet<\/li>\n<\/ul>\n\n\n\n

              4. Teklif Stratejisi<\/h3>\n\n\n\n
              Strateji<\/th>A\u00e7\u0131klama<\/th>Risk<\/th><\/tr><\/thead>
              Otomatik teklif<\/strong><\/td>Meta optimize eder<\/td>D\u00fc\u015f\u00fck, \u00f6nerilir<\/td><\/tr>
              Manuel teklif<\/strong><\/td>Belirli maliyet hedefi<\/td>Y\u00fcksek, uzmanl\u0131k gerekir<\/td><\/tr>
              Maliyet s\u0131n\u0131r\u0131<\/strong><\/td>Maksimum CPC\/CPM<\/td>Teslimat k\u0131s\u0131tlanabilir<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
              \n\n\n\n

              Facebook vs Instagram: Hangisi Daha Uygun?<\/h2>\n\n\n\n
              Kriter<\/th>Facebook<\/th>Instagram<\/th><\/tr><\/thead>
              CPC<\/strong><\/td>$0,62 (daha ucuz)<\/td>$1,17 (daha pahal\u0131)<\/td><\/tr>
              Kitle ya\u015f\u0131<\/strong><\/td>25-55+ (geni\u015f)<\/td>18-34 (gen\u00e7)<\/td><\/tr>
              En iyi sekt\u00f6r<\/strong><\/td>Emlak, B2B, yerel hizmetler<\/td>Moda, g\u00fczellik, lifestyle<\/td><\/tr>
              Etkile\u015fim<\/strong><\/td>Daha d\u00fc\u015f\u00fck ama daha geni\u015f<\/td>Daha y\u00fcksek, g\u00f6rsel odakl\u0131<\/td><\/tr>
              B2B Lead<\/strong><\/td>Daha uygun<\/td>Daha az verimli<\/td><\/tr>
              E-ticaret<\/strong><\/td>Trafik i\u00e7in iyi<\/td>Ke\u015fif i\u00e7in iyi<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
              \n\n\n\n

              Maliyetleri D\u00fc\u015f\u00fcrme \u0130pu\u00e7lar\u0131<\/h2>\n\n\n\n
                \n
              1. Audience Network Kullan\u0131n:<\/strong> T\u00fcrkiye’de en d\u00fc\u015f\u00fck CPM ($0,79) ve CPC ($0,07)<\/li>\n\n\n\n
              2. Reels Format\u0131na A\u011f\u0131rl\u0131k Verin:<\/strong> CPM $6-15 aral\u0131\u011f\u0131nda, en d\u00fc\u015f\u00fck maliyetli formatlardan biri<\/li>\n\n\n\n
              3. Lookalike Kitleler:<\/strong> Mevcut m\u00fc\u015fterilerinize benzer kitleler olu\u015fturun<\/li>\n\n\n\n
              4. Yeniden Pazarlama (Retargeting):<\/strong> S\u0131cak kitlelere odaklanmak maliyeti %70’e kadar d\u00fc\u015f\u00fcrebilir<\/li>\n\n\n\n
              5. A\/B Testi:<\/strong> S\u00fcrekli kreatif ve hedef kitle varyasyonlar\u0131 test edin<\/li>\n\n\n\n
              6. Q1’de B\u00fct\u00e7e Art\u0131r\u0131n:<\/strong> Ocak-Mart d\u00f6nemi en d\u00fc\u015f\u00fck maliyetli d\u00f6nemdir<\/li>\n\n\n\n
              7. %5 Konum \u00dccretini Hesaba Kat\u0131n:<\/strong> 1 Temmuz 2026’dan itibaren b\u00fct\u00e7enizi buna g\u00f6re planlay\u0131n<\/li>\n<\/ol>\n\n\n\n
                \n\n\n\n

                Sonu\u00e7: Facebook H\u00e2l\u00e2 De\u011ferli Mi?<\/h2>\n\n\n\n
                Senaryo<\/th>\u00d6neri<\/th><\/tr><\/thead>
                \u00c7ok k\u0131s\u0131tl\u0131 b\u00fct\u00e7e<\/strong><\/td>\u2705 Facebook, en d\u00fc\u015f\u00fck giri\u015f maliyetini sunar (g\u00fcnl\u00fck 50 TL)<\/td><\/tr>
                Geni\u015f kitleye ula\u015fmak<\/strong><\/td>\u2705 3 milyar ayl\u0131k aktif kullan\u0131c\u0131<\/td><\/tr>
                B2B Lead Generation<\/strong><\/td>\u2705 LinkedIn’den sonra en iyi alternatif<\/td><\/tr>
                Yerel i\u015fletme<\/strong><\/td>\u2705 Co\u011frafi hedefleme \u00e7ok g\u00fc\u00e7l\u00fc<\/td><\/tr>
                Gen\u00e7 kitle (18-24)<\/strong><\/td>\u26a0\ufe0f Instagram veya TikTok daha uygun<\/td><\/tr>
                Premium marka bilinirli\u011fi<\/strong><\/td>\u26a0\ufe0f Instagram g\u00f6rsel avantaj\u0131 sunar<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                Facebook, T\u00fcrkiye’de d\u00fcnyan\u0131n en ucuz pazarlar\u0131ndan biri<\/strong> olmas\u0131 ve Instagram’a k\u0131yasla %47 daha d\u00fc\u015f\u00fck CPC<\/strong> sunmas\u0131yla, \u00f6zellikle maliyet odakl\u0131 pazarlamac\u0131lar i\u00e7in vazge\u00e7ilmez bir kanal. Ancak 1 Temmuz 2026’dan itibaren %5 konum \u00fccreti<\/strong> maliyetleri art\u0131racak. Bu nedenle b\u00fct\u00e7e planlamalar\u0131n\u0131z\u0131 bu ek maliyeti hesaba katarak yapmal\u0131s\u0131n\u0131z .<\/p>\n\n\n\n

                \n

                Tavsiye:<\/strong> Ba\u015flang\u0131\u00e7 i\u00e7in g\u00fcnl\u00fck 100-200 TL b\u00fct\u00e7e ile test kampanyas\u0131 olu\u015fturun. Audience Network ve Reels formatlar\u0131na odaklan\u0131n, Q1 d\u00f6neminde b\u00fct\u00e7enizi art\u0131r\u0131n ve lookalike kitlelerle \u00f6l\u00e7eklendirin. Ayl\u0131k 10.000 TL+ b\u00fct\u00e7eye ula\u015ft\u0131\u011f\u0131n\u0131zda algoritmik optimizasyonun tam etkisini g\u00f6rebilirsiniz.<\/p>\n<\/blockquote>\n\n\n\n

                <\/p>\n","protected":false},"excerpt":{"rendered":"

                Facebook Reklam Fiyatlar\u0131 2026: T\u00fcrkiye ve Global Benchmarklar Facebook, Meta’n\u0131n en geni\u015f kitleye sahip ve en maliyet-etkin reklam platformudur. Instagram’a k\u0131yasla %47 daha d\u00fc\u015f\u00fck CPC sunarak, \u00f6zellikle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in cazip bir ba\u015flang\u0131\u00e7 noktas\u0131 olu\u015fturuyor . Ancak 2026’da \u00f6nemli bir de\u011fi\u015fiklik var: 1 Temmuz 2026’dan itibaren T\u00fcrkiye’deki Meta reklamlar\u0131na %5 “konum \u00fccreti” […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-100","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":1,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/100\/revisions"}],"predecessor-version":[{"id":101,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/100\/revisions\/101"}],"wp:attachment":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}