{"id":10,"date":"2026-01-18T01:59:44","date_gmt":"2026-01-18T01:59:44","guid":{"rendered":"https:\/\/bufajans.com.tr\/?p=10"},"modified":"2026-01-18T01:59:44","modified_gmt":"2026-01-18T01:59:44","slug":"tv-reklam-fiyatlari","status":"publish","type":"post","link":"https:\/\/bufajans.com.tr\/index.php\/2026\/01\/18\/tv-reklam-fiyatlari\/","title":{"rendered":"TV reklam fiyatlar\u0131"},"content":{"rendered":"\n

TV reklam fiyatlar\u0131, reklam\u0131n yay\u0131nlanaca\u011f\u0131 kanal\u0131n izlenme oran\u0131na (reyting)<\/strong>, yay\u0131n saatine (Prime Time<\/strong> veya Off-Prime<\/strong>) ve reklam\u0131n t\u00fcr\u00fcne (spot, bant vb.) g\u00f6re saniye baz\u0131nda hesaplan\u0131r.<\/p>\n\n\n\n

2026 y\u0131l\u0131 ba\u015f\u0131 itibar\u0131yla T\u00fcrkiye’deki ulusal ve haber kanallar\u0131 i\u00e7in tahmini fiyat aral\u0131klar\u0131 \u015fu \u015fekildedir:<\/p>\n\n\n\n

1. Ulusal Kanallar (ATV, Kanal D, Show TV, NOW, TV8)<\/h3>\n\n\n\n

Bu kanallarda fiyatlar program\u0131n pop\u00fclerli\u011fine g\u00f6re b\u00fcy\u00fck de\u011fi\u015fkenlik g\u00f6sterir.<\/p>\n\n\n\n

Yay\u0131n Zaman\u0131<\/strong><\/td>Saniye Birim Fiyat\u0131 (Tahmini)<\/strong><\/td>8-10 Saniyelik Reklam Bedeli<\/strong><\/td><\/tr><\/thead>
Prime Time (PT)<\/strong><\/td>2.500 TL \u2013 13.000 TL<\/td>20.000 TL \u2013 130.000 TL<\/td><\/tr>
Off-Prime (OP)<\/strong><\/td>250 TL \u2013 1.800 TL<\/td>2.000 TL \u2013 18.000 TL<\/td><\/tr>
Pop\u00fcler Diziler (Gold)<\/strong><\/td>10.000 TL \u2013 20.000 TL+<\/td>100.000 TL \u2013 200.000 TL+<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

2. Haber Kanallar\u0131 (CNN T\u00fcrk, NTV, Habert\u00fcrk, A Haber vb.)<\/h3>\n\n\n\n

Haber kanallar\u0131, hedef odakl\u0131 ve daha uygun maliyetli bir eri\u015fim sa\u011flar.<\/p>\n\n\n\n

    \n
  • Spot Reklam (10 sn):<\/strong> 2.500 TL \u2013 12.000 TL (Yay\u0131n saatine g\u00f6re)<\/li>\n\n\n\n
  • Bant Reklam (8 sn):<\/strong> 2.000 TL \u2013 8.000 TL<\/li>\n\n\n\n
  • Haber Kanallar\u0131 Paketleri:<\/strong> 30-40 yay\u0131nl\u0131k Prime Time paketleri genellikle 250.000 TL ile 400.000 TL<\/strong> aras\u0131nda de\u011fi\u015fmektedir.<\/li>\n<\/ul>\n\n\n\n

    3. \u00d6zel Yay\u0131nlar ve Spor Kar\u015f\u0131la\u015fmalar\u0131<\/h3>\n\n\n\n

    Derbi ma\u00e7lar\u0131, milli ma\u00e7lar veya b\u00fcy\u00fck yar\u0131\u015fma finallerinde fiyatlar “birim fiyat” mant\u0131\u011f\u0131ndan \u00e7\u0131karak \u00f6zel tarifelere tabi olur.<\/p>\n\n\n\n

      \n
    • Saniye Fiyat\u0131:<\/strong> 5.000 TL’den ba\u015flay\u0131p 30.000 TL<\/strong>‘ye kadar \u00e7\u0131kabilir.<\/li>\n\n\n\n
    • Ma\u00e7 S\u0131ras\u0131 30 sn Spot:<\/strong> 150.000 TL ile 500.000 TL<\/strong> band\u0131n\u0131 g\u00f6rebilir.<\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      Fiyat\u0131 Etkileyen Temel Metrikler<\/h3>\n\n\n\n
        \n
      1. CPP (Cost Per Point):<\/strong> Ajanslar genelde “reyting puan\u0131 ba\u015f\u0131na maliyet” \u00fczerinden anla\u015f\u0131r. Program\u0131n ald\u0131\u011f\u0131 reyting artt\u0131k\u00e7a \u00f6deyece\u011finiz toplam tutar da artar.<\/li>\n\n\n\n
      2. Tevkifat ve KDV:<\/strong> TV reklam faturalar\u0131nda genellikle %20 KDV<\/strong> uygulan\u0131r. Ticari firmalar i\u00e7in tevkifat uygulamas\u0131 (KDV’nin bir k\u0131sm\u0131n\u0131n vergi dairesine do\u011frudan \u00f6denmesi) mevcuttur.<\/li>\n\n\n\n
      3. Ku\u015fak ve Konum:<\/strong> Reklam\u0131n ku\u015fa\u011f\u0131n ba\u015f\u0131nda m\u0131 yoksa ortas\u0131nda m\u0131 \u00e7\u0131kaca\u011f\u0131 (First\/Last pozisyon) fiyat\u0131 %20-30 oran\u0131nda art\u0131rabilir.<\/li>\n<\/ol>\n\n\n\n

        \u00d6zet Tavsiye<\/h3>\n\n\n\n

        E\u011fer k\u0131s\u0131tl\u0131 bir b\u00fct\u00e7eniz varsa, G\u00fcnd\u00fcz Ku\u015fa\u011f\u0131 (Off-Prime)<\/strong> veya Tematik Kanallar<\/strong> (Spor, Belgesel, \u00c7ocuk) \u00fczerinden ilerlemek, markan\u0131z\u0131n TV’de g\u00f6r\u00fcnmesini sa\u011flamak i\u00e7in en mant\u0131kl\u0131 ba\u015flang\u0131\u00e7t\u0131r.<\/p>\n\n\n\n

        <\/p>\n","protected":false},"excerpt":{"rendered":"

        TV reklam fiyatlar\u0131, reklam\u0131n yay\u0131nlanaca\u011f\u0131 kanal\u0131n izlenme oran\u0131na (reyting), yay\u0131n saatine (Prime Time veya Off-Prime) ve reklam\u0131n t\u00fcr\u00fcne (spot, bant vb.) g\u00f6re saniye baz\u0131nda hesaplan\u0131r. 2026 y\u0131l\u0131 ba\u015f\u0131 itibar\u0131yla T\u00fcrkiye’deki ulusal ve haber kanallar\u0131 i\u00e7in tahmini fiyat aral\u0131klar\u0131 \u015fu \u015fekildedir: 1. Ulusal Kanallar (ATV, Kanal D, Show TV, NOW, TV8) Bu kanallarda fiyatlar program\u0131n pop\u00fclerli\u011fine […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":1,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/10\/revisions"}],"predecessor-version":[{"id":11,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/10\/revisions\/11"}],"wp:attachment":[{"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=10"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=10"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bufajans.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}